November belongs to Ma Baoguo. In May of this year, the video of Ma Baoguo being KO three times in a martial arts competition was posted on the Internet. The old comrade who regarded himself as the "Master of Tai Chi" never expected that after being knocked down, he suddenly went out of the circle in the form of a ghost and swept all major media platforms. It only took half a year for to become the top of the Chinese Internet. This hot trend was even more out of control in November.
"Young people don’t speak martial ethics", "Mouse tail juice (a homonym in the dialect of'good for oneself') ", "Receive Huafa (Ma Baoguo believes that the core of Tai Chi is relay, chemical, and force) "" "Traditional kung fu is up to the point", "I care about it, there is no flash" ... These "Ma Shi Quotations" have become phenomenal language for the Internet.
soon! Popularity extends from online to offline. Ma Baoguo has become a popular logo on mobile phone cases, sweaters, mouse pads and other products. Ma Baoguo himself also noticed this phenomenon, but he did not directly attack or threatened a lawyer's warning. Instead, he posted on Weibo on November 15 that he had quit martial arts and "returned to a peaceful life."
Everything is a business: When Ma Baoguo became the joke of all people and was consumed by everyone, in fact, Ma Baoguo was also consuming everyone. Ma Baoguo’s popularity and wealth have doubled, and with the deconstruction of the negative image of Ma Baoguo by ghost animals, he seems to be close to completing his transformation from a master of martial arts to a traffic star.
In addition, the Hunyuan Guoshu Museum established by Ma Baoguo has a tuition fee of 7,800 yuan for the basic course of health preservation (promise pile + eight-style tai chi), including 30 class hours for four months, once a week, and a class with a maximum of ten students. Teacher Ma can earn at least RMB 80,000 in four months of two-hour classes per week.
However, this did not end, Ma Baoguo announced his entry into the entertainment industry and participated in the filming and recording of the theater movie "Young Kung Fu King". has transformed into a three-seater internet celebrity spanning martial arts, cross talk and film and television.
You have to pay to watch even the response, and you have to accept it. Ma Baoguo is really a master of marketing. Only true fans can watch his videos. Each person is 100 yuan per year. Z7z has 20,000 credited in less than two hours and has already received hundreds of thousands.
Now there are 48 videos of Ma Baoguo born every minute at station B. From Iron Man to Juxianzhuang, Madam Rong to World War II, all kinds of videos have been played 800 million times, and even Xiao Zhan can be dumbfounded.
To understand Ma Baoguo, we must first look at his resume.
Ma Baoguo did learn martial arts. At the age of 7, he followed his father Ma Defeng to practice Ma Jiazu's Kungfu until he was 18. Claiming to practice daily without interruption, he is proficient in everything.
He has been in the army for 5 years since 1970. According to him, "Ma's Kungfu had made countless contributions during the Anti-Japanese War, which made the Japanese feel terrified." However, he did not have the opportunity to kill the enemy in the army, but was responsible for killing pigs for the cooking team.
In 1982, Ma Baoguo was admitted to a university in Xi'an, and then studied under Shang Ji, a master of Xingyiquan and a professor of physics. It is said that his fame trick, "Receiving Huafa", was based on the epiphany from physics and created his creation following the principles of physics.
In addition, he also learned Taijiquan from Hunyuan Taijiquan master Wang Changhai for a period of time. The "Hunyuan" in Ma Baoguo's "Hunyuan Xingyi Gate" comes from Wang Changhai, although it is not the same word "hun", while the "Xingyi" is taken from Shangji.
In 2008, Ma Baoguo also published a book called "I Teach Kung Fu in England". The Douban score of this book is only 4.2. The most popular comment "Ma Yan Ma Yu" is very interesting.
After this, Ma Baoguo settled down for a few years, and in 2013 he founded the "Hunyuan Xingyi Taiji Gate" in China and took the post of head. Two years later, the "Hunyuan Guoshu Museum" was established. After
opened the martial arts hall, Ma Baoguo set up the official website of Hunyuan Taiji, and then registered a trademark. He was born in the 50s, but he understood online marketing in the early 21st century, when the Internet was just emerging, which shows the tolerance and openness of thinking.
Check data according to the latest TianyanIt shows that on November 23, Hainan Mouse Tail Juice Culture Media Co., Ltd. was established with a registered capital of 1 million. Its business scope includes Internet live broadcast services for licensed projects and Internet domain name registration services. Many people watched Ma Baoguo's video with a mocking mentality. In a sense, "mouse tail juice" has become a derogatory usage, but such words have also been registered trademarks.
Ma Baoguo is really a genius in the marketing world, much higher than the level of selling insurance and health products. Ma Baoguo has never stopped netizens from editing ghosts and animals. He has never considered resorting to the law to protect his image. Instead, it is allowed to be trampled by the people. Funeral culture and entertainment have become popular until death. Ma Baoguo’s outing is the brand of the times. Those who humiliated but didn't fight back found someone to vent for a while.
Article synthesis: New Weekly
