live webcast with goods
With the continuous progress and development of technology, online shopping has become more and more popular. Especially during the "Double 11" period, the business volume will reach 2.97 billion pieces, an increase of about 28% over the same period last year, and the average daily express business volume will reach 490 million pieces, which is about twice the daily business volume. With the rise of online shopping,
Live streaming products have also risen rapidly in recent years. During the Double Eleven, Li Jiaqi and Wei Ya, the two of them reached 7 billion sales on the day of pre-sale. Only one limited gift box sold 410,000 pieces, worth 6 billion. The data in this group of
all prove the increase in national purchasing power.
Wang Han, Li Xueqin, and Li Jiaqi Live Room
When it comes to bringing goods in the live broadcast room, I have to mention Li Jiaqi, relying on his eloquence and appeal. , Almost every live broadcast can be sold out.
With the explosion of talk shows, Li Xueqin began to enter the attention of the public, and her live broadcast room has also begun to emerge in many web data live broadcast libraries.
With the explosion of live streaming by the host, gradually, many celebrities started on the road of live sales, and Wang Han, the famous host of the show, his live studio was also very popular.
During Double Eleven, The live broadcast rooms of Wang Han, Li Xueqin, and Li Jiaqi are extremely crowded. Many products were sold out and sold out. The number of live broadcast viewers reached as high as one million.
star live broadcast circles are popular, and the China Consumers Association named
. However, in November On the 20th, the China Consumers Association released a public opinion analysis report on consumer rights protection on Double Eleven. Through online big data public opinion analysis on consumer rights protection from October 20 to November 15, it was found that consumption during this year’s “Double 11” promotion Negative information is mainly concentrated in the live broadcast of goods, unreasonable rules, and named Wang Han, Li Xueqin live broadcast of goods "roll over" and Li Jiaqi's live broadcast room "buy not to change" etc.
Wang Han, Li Xueqin live broadcast of goods "roll over" Z2z
During the Double Eleven, Wang Han and Li Xueqin’s live broadcasts had data fraud problems. According to the China Consumers Association, during the monitoring period, a total of more than 300,000 pieces of negative information related to “live streaming with goods” were collected, mainly focused on Celebrities were suspected of falsifying orders, low after-sales service satisfaction and poor experience. According to media reports, in Wang Han’s "Shunde live broadcast" on November 6, the merchant paid 100,000 yuan for the start of the broadcast. Fees. In the live broadcast that day, the transaction volume reached 1,323 units that day, but in the end we received 1012 refund data. In addition to the "Shunde live broadcast", other stores also expressed that they had the same experience, which led to the store receiving False transaction warning from the platform.
In response to this call, Wang Han’s team responded immediately, claiming that these messages were false, and were searching for the source of these attacks. On the 17th, for the false sales of Wang Han’s live broadcast room. The person who broke the news came forward to clarify and called Wang Han Rumors of fraudulent shipments are false and untrue.
In addition, on the evening of November 11, talk show actors Li Xueqin and Yang Tianzhen were invited to participate in a live broadcast event, but it was revealed that the people who interacted on the day were fake robots.
narrated according to the staff working at the time, but among the 3.11 million viewers who participated in the live broadcast interaction, only 110,000 really existed, and the others were fake data that was paid out. Even the interactive fans in the comment area are also posted by the live broadcast robot.
Regarding this incident, Li Xueqin’s team responded that Li Xueqin was only a guest in the live broadcast room, and had no connection with the data fraud, and had no knowledge of this incident before.
Li Jiaqi's live broadcast room "will not be exchanged after purchase"
As for the "big guy" Li Jiaqi in the live broadcast room, the problem of not allowing returns or exchanges in the live broadcast room has caused many consumers' dissatisfaction.
In response to this matter, the Li Jiaqi team came out to clarify the matter immediately, claiming that because this product was sold out in the live broadcast room, there was no way to exchange it, but the customer had already processed the return in time.
In response to these incidents, the China Consumers Association reminds consumersIt is necessary to strengthen the quality control while purchasing, and gradually mature in the process of continuously enriching the shopping experience and consumer experience. Z2z
