in 2021. Each film has also released some materials, and some films have started the promotion period in advance, such as "Assassination of Novelists", which was first announced to be released in 2021. This film is also the first film to enter the promotional period among all the films scheduled for the Spring Festival.
"Assassination of Novelists" is produced by Ning Hao and directed by Lu Yang, starring Lei Jiayin, Yang Mi, Dong Zijian, Yu Hewei, Guo Jingfei, Tong Liya, Dong Jie, Wang Shengdi and others. The film is adapted from Shuang Xuetao's novel "Assassination of Novelists". It is about the actor played by Lei Jiayin who takes over the task of assassinating the novelist in order to find the whereabouts of his daughter. At the same time, in the fantasy world created by the novelist, a little boy also begins a journey of revenge.
The film was officially exposed as early as 2016, and the director Lu Yang was determined from that time. The film was launched in Qingdao in November 2018. After four months of shooting, the film was officially completed in March. Up. Then began a long post-production, and then officially decided to enter the 2021 Spring Festival file in January 2020, which is also the earliest of all movies.
However, the news of the file set was decided before the epidemic situation, so "Detective Chinatown 3" and "Emergency Rescue" and "Bear Infestation" were all set for the Spring Festival in 2020, but the Spring Festival later The file was cancelled. After more than half a year of hard work, the movie theater resumed operations. At this time, "Detective Chinatown 3", "Emergency Rescue" and "Bear Infestation" announced that they would return to the Spring Festival file, which also made it unclear. The Spring Festival stalls have become more intense.
In addition to these movies that were originally scheduled for the 2020 Spring Festival and return to the 2021 Spring Festival, there are also some new movies that have been announced to join, including "The Crowd" starring Andy Lau Xiao Yang, "The Origin of the White Snake" The new film "Nezha Rebirth" created by the team, "The Order of the Goddess" starring Chen Kun and Zhou Xun, and "Hello Li Huanying" starring Shen Teng Jia Ling, there are already 8 movies.
So the Spring Festival file in 2021 is very fierce, and it is also known as the strongest Spring Festival file in history. These 8 movies are not the final version, because there will be new movies continue to join, such as the "Feng" The two super blockbuster films "God Trilogy" and "Mermaid 2" are expected to enter the Spring Festival file, but there is no official announcement. Some movies come in and some go out. Some movies are purely to catch the heat, so many people say that the movie "Assassination of the Novelist" may be withdrawn because it was the first to be filed. I don’t know what happened later. The files are also excusable.
But if you look at it now, not only does "Assassination of Novelists" not withdraw, but also "Detective Chinatown 3"? Because the filming party has been officially confirmed, new promotional materials will be released soon, that is, the new trailer, which is confirmed to be released in the Spring Festival of 2021.
and the film crew also launched a publicity plan. The earliest publicity was that the starring "Assassination of Novelists" recorded the Zhejiang Satellite TV's "Ace Vs Ace" program. Lei Jiayin, Yang Mi, Guo Jingfei and Dong Zijian participated in the recording. This is the first offline event that the film’s creator collectively participated in, and it can be said to be very important.
In fact, according to the normal publicity plan, it’s only November, and there are still more than three months before the Spring Festival. The general movie will not start offline promotion so early, but "Assassination of Novelists" may be Let’s start the layout in advance, and then it happens that there is such an invitation activity, and several main creators will participate together, otherwise the overall promotion activity is not so early, at least it will have to wait until January 2021, by then, you can see There is an overwhelming publicity of movies that are scheduled for the Spring Festival.
Many people think that if a movie like "Assassinated Novelist" is put on the Spring Festival file, it may be cannon fodder, because its opponents of the same period are too strong. For example, "Detective Chinatown 3", there is no need to say more about this movie. The box office champion of the mainland film history, when the pre-sale was opened at the beginning of this year, the total pre-sales of other movies were not as good as "Detective Chinatown 3" A fraction of it shows how powerful it is.
In addition to "Detective Chinatown 3", "Emergency Rescue" is also the same, although the point at the beginning of this yearYingkou’s reputation is not ideal, but Lin Chaoxian has made up and edited it again, and there must be a good box office result. Lin Chaoxian’s last work "Operation Red Sea" has a box office of 3.6 billion, and this work is estimated to be not bad. go with.
Other movies such as "The Order of the God of Servant", "The Crowd", "Nezha Rebirth", and "Bear Haunted" are also coming on fiercely. Take the simplest example, "Bear Haunted" is on every year. The box office of "Bear Infested" is 700 million. It is not easy for "Assassination of Novelists" to surpass this box office.
So who gave "Assassination Novelist" the courage? Are Yang Mi and Lei Jiayin the two leading actors and actresses? Because Ning Hao is the producer and producer of this movie, he has the greatest say, and he must decide what schedule to set. In fact, judging from the main creative team of "Assassinated Novelist", this movie is worth looking forward to, because the original is pretty good and has a little bit of interest. Another is that the film produced by Ning Hao has not been bad. This is a work in his plan to support the new director. The director Lu Yang has directed the "Embroidered Spring Knife" series. He is a very talented director.
So "Assassination of Novelists" can still be expected, after all, Ning Hao and Lu Yang are quite talented, and Lei Jiayin, Yang Mi, Guo Jingfei, Dong Zijian, Tong Liya and others are also good.
