, Prada held a show event in Shanghai and invited many celebrities to witness the first series of collaboration between creative director Miuccia Prada and Raf Simons.
One of the most watched show guests is undoubtedly the spokesperson Cai Xukun, who appeared in a smoky gray suit that night.
In fact, this looks very domineering president's coat, is a dress.
A month ago, the captain of the South Korean girl group Red Velvet, Irene (Pei Zhuxuan), also wore the red carpet at the awards ceremony. Z1z
Spokespersons and ambassadors collide, in fact, it is commonplace in different regions.
Cai Xukun is Prada's spokesperson, as everyone on earth should know; but Irene's status is not low, she is Prada's first female ambassador in Korea.
was recruited by Prada at the same time as her fellow mentor, EXO’s Park Chanyeol.
is strange to say. SM, which has always been hailed as the most "face-seeing" company in Korea, has not been very much fighting for the fashion title of contracted artists before. Compared with YG,
is much stronger, with Bigbang in the front and Blackpink in the back.
When SM's Girls' Generation and EXO became popular in Asia a few years ago, the members were also completely insulated from the big-name titles, only occasionally watching shows and MV borrowings.
Now that EXO has passed its heyday, Park Chanyeol's Prada ambassador title has been added, which is also... a wonderful operation. Compared with
, Irene was born in the right era, active in a luxury brand striving to take the young route, and the SM company's consciousness was awakened.
In addition to Prada, Irene actually has a big title.
She is the "Korean Muse" of the Italian jewelry brand Damiani. Although this title is somewhat "unlike", it is also an official announcement. The brand
is generally well-known in the country, but it is doing well in the Korean market.
is like "Parasite" heroine Zhao Ruzhen when she went to the Oscars, she wore Damiani jewelry throughout.
And in the field of beauty, Irene is not blank-holding the Clinique Asia Pacific brand ambassador.
is now Prada, suddenly making the Korean girl group's fashion dispute become interesting.
But even so, Red Velvet's resource allocation is still quite uneven.
The unevenness here does not mean that a member is favored by the company for no reason, but is due to a very real problem-the difference in popularity.
Irene is the highest in the team in terms of topicality and number of fans.
is like someone who may not have heard the song of the girl group Red Velvet, but has seen various out-of-circle animations of this beautiful girl.
and it's not a "weibo special offer"-she has many animated pictures that can be uploaded tens of thousands of times.
If you ask after 00, who first thinks of female stars wearing big flowers?
's answer may not be Monica Bellucci, or even Yang Erche Nam, but her.
There are a lot of beautiful lists in Korea every year, so the name Irene will not be missing.
Because of this face, Irene got a lot of endorsements that "doesn't belong" to her. Why does
say that?
In the Korean barbecue restaurant, I believe you may have seen such a poster, the advertising face is Irene. Z1z
Zhenro believes that everyone is familiar with it. You must know that this brand always likes to use Korean national beauty contemporary speakers. The faces of
advertisements in the past include Lee Young Ae, Kim Tae Hee, Ha Ji Won and IU.
Because the brand likes to emphasize "brewing is as pure as dew", it especially prefers faces with pure temperament.
this is IreneThe most attractive feature for male fans is
, but Irene does not drink alcohol in private, and can't even smell alcohol...
In addition, when Red Velvet endorsed the fried chicken, other members bite more or less in the advertisement. One bite, only Irene just sniffed...
but seeing her healing smile, I forgave her... The whole picture seems to be in love with fried chicken.
Everything is because Irene does not eat fried chicken at all in real life.
The reason she claimed was that her mother had ordered fried chicken for a week in a row when she was young, which made her feel tired, but I believe the main reason is the high degree of self-discipline of the female star. A similar endorsement event of
can also be used as an example. Before Irene endorsed a canned coffee.
But Irene is allergic to coffee...
doesn't care about this coffee manufacturer. They also come up with a buy-and-get marketing strategy-buy enough 30 cans of coffee, you can get a mouse pad with Irene's portrait.
So the sales of this coffee skyrocketed that month...
's most powerful thing is yet to come: Irene, who has no driver's license at all, also endorsed Hyundai Motors in South Korea.
can be seen that the manufacturers fancy her, completely because of her beauty and the popularity of the people.
Then you may have to ask, since Irene is already so popular, why is the girl group she is in short of breath?
Red Velvet suffers from the lack of distinctive style-not so cool, not so sweet, and even babbling is not so good.
Red Velvet emphasized the juice-like girly vitality at the beginning of his debut. In recent years,
has gradually grown into a weird girl with a little dark ghost style.
Although their selections are not bad and the sound source scores are good, they still failed to help the whole group reach the top. The change of
team style also directly affects Irene's personal packaging.
is like the first cooperation with Irene is not Prada, but Prada Group's brand that takes the girl route-Miu Miu.
Irene's only overseas show experience was to watch the Miu Miu autumn and winter show in Paris early last year.
gold sequin stitching dress, with a suit jacket, in fact, this style is not easy to control.
Irene has an obvious shortcoming-height, 1.57 meters, she needs to hate the sky to make up for it, but it also adds to her girly feeling.
But Sister Pei under the lens of foreign media can still beat her, and she can also hold her face.
For a long time, Irene's fashion resources have been close to Miu Miu. She has brought goods for Miu Miu many times, and will wear Miu Miu in magazines and private clothes.
However, SM is always adjusting the style of Red Velvet, and also tries to make Irene and another member Seulki form a Red Velvet team for activities to test the market. The album photo of
Irene also quietly became sexy. The
team continues the ghostly and grotesque style of Red Velvet, and has a feeling closer to the popular Girl Crush.
The pretender emphasized Irene's outstanding appearance, but don't mistake her for her ability.
is a two-person group that shows up in a water skiing, both dance and vocal are online.
Irene is now attending public occasions, and they have also started a full set of Prada upper body to prove the identity of the brand darling.
This is probably the first fashion resource in history to change with the style of the girl group, from Miu Miu to Prada, and quickly won the title of ambassador.
fromIrene and Chanyeol’s Prada ambassador, and then to the Burberry official announcement of Baek Hyun, another member of EXO, SM company collectively made efforts within one month.
In the past, the fashion environment of Korean idols was dominated by YG. Now SM has joined the battle and began to compete for the title. This good show has just begun.
poses
Chrison
SM company's current head Huadan.
