The word-of-mouth of "Mulan" has collapsed in the awkward sound, and Disney's live-action remake has become "destroyed"?

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. To say that Disney may regret the decision this year, it may be that "Mulan" was released in Chinese theaters a few days later than on the streaming media Disney+ . The decision of

one week late may not have a great impact in other countries, but for the Chinese market that has been familiar with the story of "Mulan" since childhood, the box office results are now unpredictable.

Actually, this wave of Disney’s promotion in the Chinese market is doing a good job. Liu Yifei’s "Mulan" live-action movie has always had a high degree of topicality and enthusiasm in China, which has also led to public expectations for this movie. Has been bombarded by big V and media propaganda and continued to raise .

Disney may have never expected that "Mulan" collapsed on the eve of the theater's launch! started at 5.9, now 4.8 points , and may not have reached the limit.

In contrast, foreigners are much more polite, IMDb is 5.7, and it is hopeful that it will cross the pass line.

It’s no wonder that some people on Douban said that this is:

Many netizens who are able to see Disney+ at the first time have all shouted:

. You know, when Disney gave this role to Liu Yifei , many netizens The big rock in my heart fell to the ground. At least there is a look that satisfies the general public. Z1z

and later supporting roles announced, Gong Li, Jet Li, Donnie Yen, Zheng Peipei and other relatively well-known Chinese actors in China participated in the performance. Familiar formulas and familiar tastes make this wave stable. It can also be seen from the earth-flavored domestic posters that Disney has carefully studied the domestic market and knows to put out its selling points.

So from the expectations of the whole network to the ridicule of the whole network, what did "Mulan" do wrong?

Teacher Zheng Peipei's fame cannot save this makeup from the underworld. . . "paper tie" imitation makeup , 100% return rate! Z1z

The fairy sister with temperament can turn into a turkey in a second and soar into the sky with wings.

Gong Huang may have been tricked into making a movie. He is obviously the most capable witch in the movie, but has a brain with the worst IQ, and made a lot of embarrassing and incomprehensible behaviors for the audience. Gong Huang's acting skills were also blinded. Z1z

is the key, , you think this is a martial arts film, it is an acrobatic film ;

but when you think it is an acrobatic film, it is a magic film.

, as the most expensive live-action remake in Disney's history, claimed to have spent US$200 million in production and announced a sincere work of US$100 million:

's previous 1998 animated version of "Mulan" had a poor box office in China. To avoid another loss, Disney has made a lot of efforts to ensure that this latest adaptation of a centuries-old folktale can resonate with Chinese audiences. Disney has postponed the release of the film for more than a year, waiting for an actress selected by management to vacate the time to lead the lead. At the same time, the company has also worked closely with the Chinese government to try to present a protagonist and storyline in line with Chinese values. .

R.T. Watson, on September 5, "Wall Street Journal"

However, netizens gave the evaluation-under the

epidemic, as the only country in the world that can see "Mulan" in theaters (also Maybe it's because there is no Disney+), maybe Disney's golden sign can really turn the tide in the box office of "Mulan". Tony Bancroft, the director of the animated version of "Mulan"

, of course, even if the box office is really overturned, there is no surprise. After all, this is not the first time that a real-life Disney remake has overturned. In the past 10 years, Disney has repeatedly failed in this field. What is it for?

Disney

, a live-action remake of the repeated battles

from last century 40In the 1980s, Disney began to get involved in the shooting and production of live-action movies and TV series . In the 1990s, the production rate of Disney's live-action film and television department increased to 6-8 per year, producing a large number of well-known movies. For example, "Pirates of the Caribbean", "Princess Diaries", "The Chronicles of Narnia", "High School Musical" and other high-cost magical adventure films and low-cost youth school films, such as "Prince of Persia: Sands of Time" 》This kind of high-investment bad film adapted from a big IP game.

Disney's live-action film production style changed after the release of "Alice in Wonderland" in 2010. This 3D live-action film adapted from children’s literature "Alice in Wonderland" and "Alice in the Mirror" shows the strong Gothic style of director Tim Burton, plus Johnny Depp , Helena Bonham Carter and Anne Hathaway and other famous actors, accompanied by the whole movie's unconstrained scene design and super special effects to restore the classic story, not only let it harvest 1 billion dollars in the world At the box office, but also won two Oscars.

In the next few years, Disney's live action department remakes fairy tales and becomes addicted. In these live-action movies, Disney replicated the successful model of "Alice in Wonderland" time and time again: hired first-class production staff and big-name actors to create gorgeous and exquisite costumes and scenes in order to restore the beautiful side of classic fairy tales.

Among them, although the word-of-mouth of the films "Slumbering Curse", "Cinderella", and "Beauty and the Beast" have caused controversy, their box office statistics are outstanding and they have won several awards. The performance of other movies is not so good. : "Alice in Wonderland 2", "Peter's Dragon", "The Ruffle of Time", "Christopher Robin", "The Nutcracker and the Four Realms", "Dumbo" Neither was an absolute success, and "The Ruffle of Time" and "The Nutcracker and the Four Realms" also entered the top five in the 2018 Hollywood net loss list.

In spite of this, the following include "The Lion King", "Mulan", "The Little Mermaid", "Maleficent 2", "Peter Pan", "Wonderful Fairy", "Snow White", "Red Rose", "Pinocchio" and "Prince Charming" The production of a large number of live-action movies in has been put on the schedule .

For film companies, it makes sense for film companies to make a profit and lose money and stop losses in time. For example, Universal's monster movie "Dark Universe" was temporarily suspended after "The New Mummy" hit the street. But for Disney, insists on the PG13 live-action fairy tale movie plan with great fanfare, not only for the IP refurbishment, but also because of Disney's streaming media Disney+'s desire for film library expansion .

uses a live-action movie to remake a classic,

completes the IP refurbishment

Disney’s live-action movie remakes include a lot of content from well-known fairy tales or children’s novels. These contents have been adapted by Disney into animated movies and left for global audiences. deep impression. Although more than one Disney film company has dealt with these public IPs, but now that mentions the works of "Snow White" and "Mermaid", the first thing most viewers remember is the animated films that Disney produced in the past.

In the past, when Disney adapted classic literature or fairy tales into animated films for all ages, in order to allow adults who are familiar with the story to feel the novelty from the animation, the producer will add a song and dance plot that audiences love to see in several animated films. , And even adapted "Hamlet" to "The Lion King" with a comedy + musical + animal approach, and gradually changed the screen from 2D to 3DCG to enhance the expressiveness of animation. Over the past few decades, "weaving children's dreams", "singing and dancing", and "cheerful laughter" have become the labels of Disney's works.

These public IPs have been adapted through film and television, and together with their derivatives and offline parks, they have already become part of Disney's assets. Over the past few decades, wants to consolidate the close connection between these public IPs and Disney in the eyes of global audiences, and IP renovation is imperative.

When Disney remakes these IPs into live-action movies again, it will more or less re-engrave the impressive content of the past production versions into new movies during the production and promotion process. It can be seen from this that Disney isFor the requirements of adaptations in different entertainment environments, used to pursue "de-originalization", but now it pursues "reduction of animation."

Now is carried out in the way of live-action movies. Whether it is innovation or restoration, each work retains the label of Disney's work. conveys the spirit of Disney to large and small audiences- will always maintain childlike innocence and dreams.

Therefore, even these tags are already aesthetically tired for the current adult audience. Z9z, even if Hollywood’s excessive pursuit of IP makes classic IP lose the guarantee of low box office risk, Disney’s live-action movie production will continue. . Because this is essential to the ambitions Disney wants to achieve, even if the box office is not good sometimes!

expands Disney+'s film library,

takes advantage of streaming media

On April 11 last year, Disney announced that the streaming media Disney+ will be launched on November 12 of that year. Disney's preparations for the launch of Disney+ obviously met the expectations of the capital market. Disney's stock price rose 12% that day.

In order to fight Netflix and other streaming media platforms, Disney not only spent 71.3 billion US dollars to acquire 21st Century Fox, on the day of the April 11 press conference, Disney’s Disney Live Action Division, Disney Animation, Pixar Studios, Marvel Pictures , Lucas Pictures, 20th Century Fox Films, Fox Searchlight Films, and Blue Sky Studio unveiled new works. These departments of will provide Disney+ with more than 400 movies, including 100 New films, as well as 25 original dramas and 7,500 episodes.

These departments will also produce a large number of new films for Disney+, Disney’s live action department will have 10 remakes and a number of original movies, including "Miss and the Tramp", "Sword in the Stone" and "Peter Pan". These 3 movies are about to be remade, and the past animated versions were also produced by Disney.

looks back on Disney’s actions in the entertainment market over the past few decades. From its main focus on the distribution of audio-visual products in the 1980s, to the acquisition of ABC TV in the 1990s, and then to the streaming media market in 2019, like other Hollywood entertainment companies, Disney has already gone from a single Content production is transformed into distribution, production, and investment. The foundation of is to create content derived from its own IP, and provide audio-visual products, TV programs and streaming media outside of theaters, which are relatively inexpensive entertainment methods.

The content production in the streaming media era created by the Internet is actually no different from the audiovisual products and TV programs of the past. Nowadays, the live-action movie plan of remake can not only renovate the IP, but also enter the Disney+ platform after the movie goes offline. If the subsequent live-action movies perform poorly overall , after Disney+ goes online, it is not impossible that these movies abandon the theater and enter Disney+ for playback.

In fact, there is no need to wait until the box office is not good to enter Disney+. "Mulan" has become the first movie to be shown on Disney+ without going through theaters. It is precisely because of this move that Disney executives may regret it in their entire lives.

After all, under the circumstances of a sharp turnaround in the wind reviews, there were two blockbuster movies like "Eight Hundred" and "Creed" before, and then "Jiang Ziya" and other National Day military forces. There is really not much time left for "Mulan". Up.

Will you go to the theater to support it?