After long calls, after six years, Jay Chou's new album was finally officially announced to be released on the 15th of this month. However, what greets Jay Chou is not only the eager anticipation of fans, but also the score of 5.3 on the rating website. Some netizens broke the ne

has been calling for it for a long time. After six years, Jay Chou 's new album was finally officially announced to be released on the 15th of this month. However, what greets Jay Chou is not only the eager anticipation of fans, but also the score of 5.3 on the rating website.

Some netizens broke the news that before Jay Chou's new album "The Greatest Work" was officially released, some netizens added an entry for this album, triggering a craze for scoring.

This result shocked everyone. The most outrageous thing is that some netizens took screenshots and commented seriously -

, whether it is a spoof or a hype, it is really outrageous.

Fans and netizens who got wind of the news quickly flocked to the site and pushed the score up little by little, from 5.8 to 7.5 and then to 7.8. But the reporter noticed that even in this case, the number of people rating was less than a thousand. As for high scores and low scores, there is no reference value before the work is released.

In the face of turbulent public opinion, Douban finally closed the rating today. Currently, the "Greatest Works" page shows that there are not enough people to rate.

In fact, this is not the first time Douban has experienced "ratings" controversy. On the one hand, there are fans and trolls competing to manipulate scores; on the other hand, it is also related to the platform’s scoring mechanism. Whether it is film, television, music, or books, they have all experienced the ruthless incidents of "brainless five stars" and "revenge one star". From the early days of

to the present, Douban's book, video and audio entries have been mainly added by users. Taking records as an example, you only need to provide basic information such as album cover and artist release date, and the work page will be generated after basic review. In this process, even information such as record barcodes are optional. It is the participation of a group of enthusiastic netizens in the construction that enriches Douban's database. In the relatively friendly community atmosphere at that time, most people scored relatively rationally. It is precisely because of the objective and rational ratings presented by original users that

has helped Douban stand out among many rating platforms and become a more reference-oriented existence in the minds of netizens.

Xiao He succeeds and Xiao He loses. "Douban score", which has more weight in the minds of the general public, has become the focus of certain organizations and groups. With the continuous expansion of the number of users and the invasion of bad habits in the fan circle, the authority and fairness of ratings are being seriously interfered with. For any works involving popular celebrities, fans will always give five-star reviews and push up the ratings. You must know that most of these works are "exclusively for fans". If you are not an idol fan, you will not be interested in watching and rating them. Therefore, the ratings of such works have become "exclusively for fans".

However, the show wanted to advertise it as an important selling point, which caused a lot of public dissatisfaction, and they once again poured in to give low scores to show resistance. During the tumultuous process of

, Douban’s rating has been questioned for the first time.

In response to this, the platform has also made certain algorithm adjustments, such as increasing the weight of the ratings of experienced users. On the contrary, the ratings of newly registered accounts for the purpose of commenting on a single work will have a low weight on the final rating, and even some "brainless five-stars" will be judged as "invalid ratings" by the platform.

you have the algorithm, I have the countermeasures. Fans began to raise and buy accounts on a large scale. The so-called "account raising" means starting to comment on other unrelated works some time before the idol's new work is released, in order to "act" as a senior user to increase the weight of the rating. How was this behavior discovered? Some netizens found that their comments on certain books and movies were "brainlessly copied and pasted" by some Douban accounts, so that there were a large number of identical comments on many work pages, and some were even "cut off the beginning and tail" and "quoted out of context" ". Indeed, if you score other works rationally and conscientiously when "raising an account", there is nothing wrong with your behavior. However, plagiarizing other people's ideas for a certain work and interfering with the scores of other works based on a large number of objective and rational ratings not only lacks basic respect for literary and artistic works, but also blocks the public's channels for obtaining accurate work evaluation information.

Another situation is that once negative news breaks out about a work or its creator, a large number of netizens will flood in with "one-star negative reviews" to vent their anger or punish them, resulting in the ratings of some originally high-scoring works falling sharply long after they were released. .Although the work is closely related to the creator's character and moral cultivation, without knowing anything about the work, how valuable is the final score collected through retaliatory scoring? How can it reflect the quality of the work itself?

As for the platform, how to determine whether it is "account maintenance" or "normal use", "fans" or "passers-by"? Whether through algorithm or manual review, it is difficult to convince the public. After all, to a certain extent, all registered users have the right and freedom to rate all works. Purify the rating system through simple and crude actions of restricting users or grading users, treating the symptoms rather than the root cause.

What's more, there is no unified standard for when a work will be rated on Douban and how many people can rate it. At present, Xiao Zhan 's "The Rest of My Life, Please Give Me More Advice" and " Ace Troop " have been aired for some time, but the ratings have not yet been released. Looking through the page, there are tens of thousands of short reviews with ratings. On the other hand, looking at Jay Chou's new album that has not yet been released, it was quickly scored by just a few hundred people. What is the reason for this? The platform is always secretive. There may be "unspeakable secrets" and "helplessness" in the inaction of the

platform, but don't forget that the reason why it is "authoritative" and "professional" in the hearts of the industry and the public is not because of the platform itself, but precisely because of a group of people who carefully score and Ordinary users who appreciate it carefully. The platform has become a battlefield between "fans and blacks", "handing over" the power to "define" ratings, and allowing high-value book, video and audio discussions to evolve into a smoky information dump. In a short period of time, fishermen may be able to harvest "traffic" However, in the long run, the most loyal and most contributory high-quality users will be lost. Whether this deal is a good deal or not should be weighed carefully.

According to Jay Chou on social platforms, his new album will premiere at noon on the 6th. By then, will Douban still start a ratings war between fans and blacks?

Author: Huang Qizhe

Editor: Weizhong