Title map / Doraemon
This article is original by ACGx, please indicate the source for reprinting.
"If you draw my fat tiger any more, you will be really angry!"
1.
If you are a second dimension fan, and you happen to be on Weibo recently When surfing, I believe I should have seen a fan manga about "Doraemon".
Because the content scale of this fan manga has greatly exceeded the original positioning of "Doraemon" original harmony and friendship, it has caused a considerable range of discussions in the second dimension circle, and even a lot of Related paragraphs.
has this.
also has this.
Even the voice actor Shanxin who once participated in the production of the Chinese version of "Doraemon" is not calm...
About this fan comic Content, ACGx is not convenient to elaborate too much here. If you happen to have never read this fan manga, ACGx also strongly discourages you to search for related information on Weibo.
We only need to know that the impact of this fan manga has indeed broken through the psychological tolerance of most people-unless you have been in the fandom for many years, you have This kind of strangely set fan creation has long been a surprise, otherwise it will definitely leave a huge psychological shadow.
Although the Weibo that published this fan manga has been deleted, with the rapid spread of this fan manga on the Internet, the number of fans of its author has increased from a few thousand at the beginning to 30 now. More than ten thousand.
So the question is, a fan comic has received a lot of forwarding and discussion on the Internet. Is such an incident good or bad for an IP?
2.
If we mention the fan creation of "Doraemon", I believe that many two-dimensional fans will immediately think of the famous "Doraemon" that happened 15 years ago. A dream finally returns to the event.
In 2005, a male cartoonist created a fan manga called "Doraemon The Last Return" under the pseudonym "Tajima·T·Anhui". In addition to being sold at the Comic Market for 390 yen, this doujin comic also entered the Melon Bookstore specializing in doujinshi, and sold it at 420 yen (5% tax).
Generally speaking, since most of the fan creators are fans of IP, their original intention is to "generate power for love", and fan creation does have a positive effect on the development of IP. The role is also conducive to allowing some young newcomers in the industry to gain a stage to show themselves, so even if there are many fan creations around their own IP, copyright owners are not willing to interfere too much. The problem of
mainly lies in the content and influence of this fan manga.
On September 23, 1996, the sudden death of Fujiko F. Fujio made "Doraemon" a work without an official ending. The endings of "Doraemon" that can be found on the Internet, including the sayings that "Nobita is a vegetative or autistic patient" and "The story of Doraemon is an infinite cycle" are all born in the hands of fans Fan works.
Among them, the fan manga "Doraemon The Final Return" created by "Tajima·T·Anhui" adopts the "Doraemon No Power" that was circulated on the Internet in 1998. ending. The manga tells the story of Doraemon falling asleep because he ran out of electrical energy, and was awakened by Nobita, who became the first man in mechanical engineering 35 years later, and two good friends of the past met again.
Because the style, cover design, and core thoughts of "Doraemon The Last Return" all resemble the style of Fujiko·F·Fujio, this fan manga is not only available on the fan market Achieved extremely high sales,Shuhou also sold thousands to tens of thousands of yen for a book on auction sites, and was even rumored to be "the authentic work of Fujiko F. Fujio", which eventually caused the copyright owner of "Doraemon" Shogakukan and Fujiko attached importance to it and formally notified the author of the fan manga of copyright infringement.
After successively admitting infringement, publicly apologizing, destroying all fanzine inventory, and requesting to delete related reprints on the Internet, in May 2007, "Tianji·T·Anhui" formally reported to The copyright owner submitted a letter of apology and a letter of undertaking that he would not commit any more in the future, and paid part of the sales income to the rattan subsidiary. This incident came to an end.
Compared with the 1998 "Heartbeat Memories" doujin animation author was sentenced to damage the copyright owner 2,275,000 yen, the 1999 "Pokemon" doujin incident even went through the criminal procedure, "Tajima· "T·Anhui" finally got a better ending.
3.
In fact, judging from the development history of fandom in the past few decades, fan creation has been hit by copyright owners, which is actually not normal.
On the contrary, only when fan creation has attracted greater attention and has caused substantial damage to the development of IP itself, IP copyright owners will intervene through legal means.
For example, the fan manga "Doraemon The Last Return", its biggest problem is the over-original manga style and fanzine cover design, which makes many people mistakenly think that this is an official product. Its worldview has caused a negative impact, which the copyright owners behind the scenes are not happy to see.
Another example is the "Heartbeat Memories" fan animation in 1998 and the "Pokemon" fan event in 1999, all of which are based on the original IP and have been adult-oriented. Second creation, and obtained a considerable range of dissemination. From the standpoint of the copyright owner, the circulation of these restricted content on the market is likely to cause harm to some younger fans of IP, and lay hidden dangers for the development of their own IP, and necessary containment measures must be taken. .
So, if the "Doraemon" fan manga that ruined many people’s childhood a few days ago, it will cause the same scale of attention and topics on Japanese social networks, or the copyright of "Doraemon" If Fang is a Chinese company, then the author of the fan comic has probably received a "lawyer letter warning" from the copyright owner at this time.
4.
When collecting information about the "Doraemon Final Return" incident on the Internet, ACGx discovered an interesting phenomenon.
Just when it was reported from Japan in May 2007 that the fancier admitted to infringement and apologized for compensation, some voices of opposition appeared on some Chinese fan sites about "Doraemon":
"Another jingle dream that was broken by the copyright owner!"
"Just because it is very easy to sell, it was corrected by the copyright owner. The copyright owner wants to be rich and not allow others to develop!"
"Dear fellow authors, if you don't want to be notified by the copyright party, you now have two choices: one is to ensure that your work is not too popular and not to make a lot of money, and the other is not to be a fan at all!"
Familiar?
If you have been paying attention to the development of fandom, in a series of incidents such as the friction between the copyright owner of the domestic animation "Wu Liuqi" and the creator of the same person some time ago, the copyright owner was accused of "crossing the river and breaking the bridge" and "disrespecting the fan Fan remarks about "creation" and "official food look ugly" are actually not a minority.
This is the epitome of the changing relationship between IP copyright owners and fan creators with the advent of the Internet era.
In the era of paper media, the way of spreading IP content is one-way. To put it simply, this is an era in which the creators create what the relevant target audience can only see. The interaction between the two is actually not particularly close. Therefore, even in the IP fan base, there is aThese fan creations that can be described as "subversive" in terms of settings and stories, and because of media restrictions, can only be communicated internally in small circles, and are destined to not have much negative impact on the development of IP.
However, with the advent of the Internet era, the distance between creators and fans has been broken, and instead everyone can speak and communicate through the Internet. Under such changes in the environment, the main communication medium for fan creation has begun to shift from offline to online. Not only has it become easier to be found by fellow fans, but the efficiency of the communication of content and subject matter has also been greatly enhanced-it has just been posted online. The creation of the same people may become well-known in the world in a blink of an eye.
What we can confirm is that the importance of doujin for increasing the activity of the IP fan circle and enabling IP to achieve word-of-mouth communication has obviously become more and more important.
However, such changes have also brought a lot of trouble to the normal operation of IP copyright owners.
You know, when someone praised the fan manga called "Doraemon The Last Return" on the Internet more than ten years ago, the speed of spread of word-of-mouth work, and later evolved into "this is the official ending" The statement is indeed faster than many people, including the copyright owner of "Doraemon" expected.
And after more than ten years, even those fan creations that are not profit-oriented will be particularly easy to use the curious content themes and the spread effect of the Internet to bring troubles to fan creators that exceed their expectations. . The author of the "Doraemon" fan manga that caused a huge response on Weibo this time mentioned on other social networks that his original intention of drawing this fan manga was just to show people in the circle, because he has been doing it. As for the creation of curiosity themes, he does not want to see the current situation of spreading on the whole network. I hope to say sorry to all the friends who are affected.
However, it is even more embarrassing that if the copyright owner’s attitude towards doujin is a bit tough, the existence of the network group effect may also make the copyright owner receive a lot of criticism, and even It has further evolved into a wave of negative public opinion in which "black-hearted capital suppresses colleagues".
So we can clearly see that in China today, many copyright owners of the two-dimensional related IP have become cautious when facing the problem of fan creation.
On the one hand, they usually openly support fan creations of fans, and even put out a lot of resources to support creation, hoping that through the establishment of a good content creation ecology, the ingenuity of fans will become important for the growth of IP component. On the other hand, in the face of all kinds of "cross-line" content that are most likely to appear in the creation process of doujin, these copyright owners avoid talking about it, and they tend to turn one eye and close one eye. Attitude.
Although this series of measures does seem to be conducive to fans' free fan creation, the "Doraemon" fan manga that has caused a huge response on Weibo this time also exposes this creative ecology. A new question:
In the Internet age, how to make these fanciful creations not so easy to "break the circle" and only spread in the right circle?
This may be the best way to exist for fan creation, and it is also the maximum protection for those outstanding fan creators.
