Wen | Entertainment Commercial Observation, Author | Amu
There is a limerick saying: "The back waves of the Yangtze River push the front waves, and the front waves die on the beach. How long will the back waves look like, but the moment is different. "The recent draft battlefield uses this sentence to describe it as well.
Recently, Mango TV's "Sister Riding the Wind and Waves" started recording. More than 30 middle-aged female artists who have become famous have regrouped and debuted. Just a few Reuters pictures of the sisters have successfully attracted the attention of a large number of netizens. .
In the same period, the women’s team draft duel between iQiyi’s "Youth with You 2" and Tencent Video’s "Creation Camp 2020" is in full swing. On the other hand, Youku’s "Youku’s Name" this year is also in full swing. The curtain on the men's team draft was opened.
Youai Tengmang's four-stage drafting battle is about to start, and the audience is eagerly waiting. In the audition show, what kind of idol can break through the siege and make an official C debut; outside the audition show, what kind of variety show can get out of the flowers in a crowd of shows and truly ride the wind and waves?
30+ female stars who ride the wind and waves: the sisters’ game has not been broadcast before the fire
A promotional video was broadcast at the Mango TV Merchants Conference last year , 30+ sister Tiantuan challenged the dream stage to make a successful debut. At the time, this program did not attract much attention. However, after a year, when "Sister Riding the Wind and Waves" was put on the agenda, it became a hot spot on the Internet in an instant The focus of the discussion.
More than 30 Chinese-speaking entertainment stars, represented by Tranquility, Zhang Hanyun, Wan Qian, etc., have returned to the furnace to remake it. It can be said that this will be a collection of half entertainment The big gathering of the circle; Huang Xiaoming ventured as the initiator, the founder of Leroy Entertainment Du Hua, and the ace agent Huo Wenxi of Emperor Entertainment took the place as managers, and the posture of going out of the circle was breaking.
Such an ultra-luxury lineup naturally also brings extraordinary attention to the show. On the eve of the recording, "Sister Riding the Wind and Waves" not only did the first two in the hot search on Weibo, 29 hours of long dominating the list, the main topic 5 days, the reading volume exceeded 940 million, and the platform represented by Douban already has more than 120,000 The fan discussion group is still soaring, and its popularity cannot be underestimated.
Netizens have provided suggestions for the setting of program links. The fans of tap water are comparable to national planners, including the name and theme of the derivative program, the support slogans of the female stars, etc., have been contracted by netizens. For example, some netizens joked, “Sisters have everything except us.”
According to Reuters, the content of the program will include group auditions, living together, and the competition system, and finally five will be produced. Female stars make their debut in a group. At present, the program has completed the first round of recording, and the spin-off program 30+ Female Interview "The Definition" will also be the first to meet with the audience this Friday.
It is understood that the show will be directed by Wu Mengzhi, the first copywriter of Mango, and the classic variety show "Flowers and Boys" was produced by him. The director team is run by the Ming Aiqing team, which has produced He has played "Idol Coming", "First Grade" and other mango series.
This time the creation of China’s first age-defying women’s group talent show will surely start the society’s re-discussion of middle-aged female artists. Previously, there were many files such as "Women 30+" and "I Am an Actor". The program has also focused on this topic. How older women should break through themselves and weigh the issues of family and career will be discussed again this time.
Some netizens also said that with the arrival of the show, perhaps after the Huaxue and Mingxue in the variety show market, "Langxue" may become the next hot booking.
Breaking the Wind and Waves Online Talent Show: Youai Tengmang once again face-to-face confrontation The battle pattern has become particularly clear.
is different from last year’s video sites "Youth Have You", "Creation Camp", and "In the Name of the League". This year iQiyi and Tencent Video will focus their attention on the women’s team. The original IP has been upgraded to create a new "Youth Name".
In the currently broadcasted "Youth with You 2" and "Creation Camp 2020" (also known as "The Battle of Jingchuang"), the two sides did not evade and chose The form of double broadcasting a week, and every Saturday night will be head-on confrontation, full of gunpowder.
Let’s talk about "Youth with You 2". This season, with its loud stalks, successfully brought great heat to the show, especially Yu Shuxin’s "Wow" reaction reaction and "light yellow" "Long skirt" recitation rap excerpts, etc.
Let’s talk about "Creation Camp 2020". This season has been shortened to 7 people in the group position. The first stage replaced the team battle with individual battles. In the tutor lineup, the goose family is still very rich, and the follow-up guests will stage the deer. Han, Huang Zitao and Wu Yifan's teammates meet again.
finally said "The Name of the Youth", which is slightly different from last year. This year Youku showed great sincerity and invited Zhang Yixing, the producer of "Idol Trainee", and the tutors of "Creation 101" Hu Yanbin and Cheng Xiao In addition, Guo Jingming from "The Actors Are in Place", Han Yu from "This! Is Hip-hop" and so on, the tutor lineup is quite strong. Among the contestants, there are also many trainees from programs such as "Youth Have You" and "In the Name of the League".
And looking at the teams behind the three major talent shows, it is not difficult to find that the talent shows on the current video websites are like rain and water, and they have adopted the form of cooperation with high-quality production companies.
Tencent Video "Creation 101" is the first show after the departure of Du Yan and Sun Li of the "Singer" team. The latter two parted ways. Sun Li led the founding of Haofeng Qingyun, which was invested by Tencent, and He produced the "Creation Camp" series, and Du Yan led the creation of Seven-Dimensional Power, and created "The Name of the Youth" on Youku; iQiyi’s "Idol Trainees" and "Youth Have You" are all related to the caviar culture. Cooperation, but the chief director Chen Gang was also the chief director of "2017 Happy Boys". The audition program of
video website is gathering high-quality resources from traditional media platforms, and has become the main force of the current audition program, continuously delivering fresh blood to the industry.
Riding the Wind and Waves Boys and Girls Groups: Rocket Girls 101 is about to disband In 2018, video sites tasted the sweetness of the men's and women's team drafts for the first time, and they are also facing an update iteration.
In the "Believe in the Future" charity performance two days ago, all Rocket Girls 101 sang a song "A Little Light", but as everyone knows, there will be more than a month or so until June 23 this year. The two-year contract will expire, and Rocket Girl 101 will also face dissolution.
In the past two years, Tencent Video provided them with high-quality resources through an all-media communication matrix. After the audition, the group of Rocket girls participated in various brand activities, from the New Year’s Eve party To Milan Fashion Week, from starring in film and television works to movie theme songs, and tailored for them "Rampage 20 years old" and so on. As the first phenomenon-level female group in a domestic talent show, where the members will go has become another new issue.
and half a year ago, NINEPERCENT, which became popular from "Idol Trainee", used a "limited memory" farewell concert to announce its disbandment.
During the 18-month group period, NINEPERCENT released a total of two digital albums, of which the first album "TO THE NINES" sold more than 1 million copies, with sales reaching 20 million yuan. Only three months after the group was formed, they won the commercial endorsements of 7 brands including Yili Weikou, Nongfu Spring and Pizza Hut.
When the audition shows are flooding, the idol industry's update speed has naturally accelerated, especially last year, when the three major auditions collectively lost their fire, it was left to this year’s men’s and women’s groups. What will be the situation?
After two years of experience, the three companies of You Aiteng already have some experience in the follow-up development of talents, and this year’s new "Sister Riding the Wind and Waves", there are also reports that the final five-member group will be Enjoy the filming resources provided by Mango TV, the album resources provided by Emperor & Lehua, and the variety show resources provided by Hunan Satellite TV Mango TV.
is now entering the summer. Tencent Video is planning a brand new group competition variety show "The Hot We". Rocket Girls 101, R1se, SNH48, BLACK ACE, Penicillin, Sheng Renxin Boy Group and other collectives will join. Multiple types of music groups from different platforms compete on the same stage. This is also a brand new product after the proliferation of group auditions in recent years.
If an artist who has already debuted is called a "front wave", then those who have just been drafted are a "back wave". The latter wave does not have enough strength, it is absolutely impossible to overthrow the former wave; while the former wave does not embrace the trend of the times, it will inevitably face oblivion. Regardless of whether it is for variety shows or talent auditions, we all need the strong support of the "front wave" and the fresh addition of the "back wave". Only in this way can we set sail on the ocean of the times.
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