Recently, China Central Radio and Television Station's large-scale cultural program "Poetry and Painting of China" came to a successful conclusion. The program uses a new format and novel perspective of "combination of poetry and painting" to deepen the integrated communication of "ideology + art + technology". It uses classic Chinese paintings as the content carrier, uses classic poetry to elicit the spiritual core of it, and gives traditional poetry and painting works a new era of expression through modern scientific and technological means and multiple artistic forms. The program is exclusively sponsored by the Dream Blue Handicraft Class.
In the past eleven programs, "Poetry and Painting China" has used songs, dances, opera performances, puppet shows, musicals and many other art forms to vividly display ancient famous paintings, showing the public the magnificent mountains and rivers of China. Broadness, the hard work of China with ingenuity, the spiritual background of China with character, the colorful art of music and dance China, the circulation and vitality of China in the four seasons, the natural joy of pastoral China, the vitality of aura China, the grandeur of etiquette China, the style and artistic conception of elegance China, the wisdom aesthetics of China, and the colorful brilliance of China. After each episode of the
program, it aroused strong resonance among the audience and netizens. According to CSM viewership data, the program’s TV audience exceeded 200 million, reaching 228 million people. Up to now, the program has received a total of 427 hot searches on the entire network, the total reading volume of related topics has exceeded 2.63 billion, and the total video playback volume across the entire network has reached 310 million.
Praise for the aura of mountains and rivers
See the vitality of the Chinese land from ancient paintings
Mountains and water are the eternal themes of Chinese painting. Painters integrate the beauty of nature into their own feelings and express them through artistic techniques. Therefore, Chinese landscape paintings not only contain scenery, but also have emotions. At the same time, the ancients also expressed their admiration and love for life by depicting all things in nature. For example, the "Travel to Mountains and Streams" axis shown in the program, which is known as "the best painting in the Song Dynasty", allows us to appreciate the yearning and pursuit of "looking up to the mountains". "The Book of Beasts" shown in the program is an animal illustration with rich pictures and texts. A puppet show performed by actors from the China Puppet Art Theater not only reproduces the appearance and movements of elephants, but also conveys to the audience the concept of harmonious coexistence between man and nature.
Use your hands to create dreams
Looking at the fighting spirit of the Chinese nation from ancient paintings
All greatness is created by hands. The themes of Chinese paintings also pay attention to those who create a better life with their hands. For example, the "Picture of Merchant" volume, as a representative work of genre painting, shows the rapid development and prosperity of handicrafts and commerce in the Song Dynasty. The exquisite handicrafts in the paintings are full of ingenuity, and also present the details of urban and secular life, as well as the life aesthetics in Chinese paintings. The Chinese tradition of craftsmanship is a quality that flows in the blood and has been passed down to this day. The volume "Pictures of Choosing a Qin" shows six simple processes of of harbing a harp. In reality, there are hundreds of processes of harbing a harp. Cutting the qin is also cutting the heart. There are poems, dreams and sincerity in the qin, which teaches us to move forward with a neutral, peaceful, elegant and indifferent attitude towards life.
Taste the interests of ancient literati
See the Chinese nation’s spirit and character from ancient paintings
In the process of Chinese civilization, poetry and painting gradually merged and became an important support for the Chinese people’s spiritual character and aesthetic taste. When poetry and painting blend naturally in "Poetry and Painting of China", a poetic and painting artistic conception that connects ancient and modern times emerges. For example, the combination of the inscribed poem on the axis of the "Picture of the Fisherman" with the painting profoundly explains that the Fisherman does not change with the external environment and always maintains his inner peace, tranquility, and unrestrained and positive attitude towards life. It shows the painter Wu Zhen's life ambition of keeping himself clean, integrating into nature, and expressing nature. The lyrics convey the meaning of flowers and the shapes of flowers are painted. On the stage of "Poetry and Painting China", Li Qingzhao's poems about flowers are combined with the paintings of flowers by famous artists. Through Xi Meijuan 's attentive interpretation, the audience can appreciate Li Qingzhao's spiritual pursuit of staying among flowers at different ages and understand her unique life.
Dream Blue Handicraft Class joins hands with "Poetry and Painting of China"
conveys confidence in Chinese culture and demonstrates brand value proposition
From being the "brewer" of the culture of the times with " Classic Chanting ", to witnessing the thousand-year-old national treasure "coming alive and burning" with "National Treasure", in recent years Dream Blue has been working with the main station's high-quality cultural variety shows to let traditional Chinese culture and skills shine in the new era. Exclusively titled "Poetry and Painting China" this time, Dream Blue Handicraft Class plays the role of a pathfinder and leader of Chinese culture, letting the beauty of classic poetry and painting "fly into the homes of ordinary people", subtly leading the current aesthetic fashion and providing spiritual nourishment to society.
joins hands with "Poetry and Painting China", which fully embodies the brand value proposition of "Chinese Craftsmanship and the Light of Civilization" of Dream Blue Handicraft Class. With the powerful communication effect of the program, the product characteristics and brand image of Dream Blue Handicraft Class are also deeply engraved in the hearts of countless consumers, demonstrating the strong social influence and industry leadership of enterprises and brands. In the future, the Dream Blue Handicraft Class will explore more forms to present traditional culture to people in a modern way, and convey the confidence and value of Chinese culture by showing the beauty of Chinese history and culture.
Looking forward to the next season of "Poetry and Painting China"
to meet the audience again
Continue to travel in the world of poetry and painting
Yongjian Technology
