html On December 19th, Hong Kong film and television industry eldest sister Xiangtai Chen Lan started her first live broadcast through her personal account, and officially entered the product delivery industry. For more than ten hours, except for closing the live broadcast room due to equipment debugging, Chen Lan almost never stopped during the whole process. It is indeed admirable that at the age of 63, he can still show such energy and physical strength.
Even before the show started, many professionals predicted that the sales volume of Chen Lan’s first live show would not be much different, and it would not even be a problem to exceed 1 billion. The result was as everyone expected. Chen Lan’s sales easily exceeded the 100 million mark after 3 hours of live broadcast. Although the target of 1 billion was not exceeded in the end, as a newcomer who came into contact with emerging industries for the first time, this result is indeed very gratifying.
Chen Lan’s trial also exposed many problems. She did not know the details of the product well, and frequent cold spots occurred. Of course, it is obviously impossible for her, who is over 60 years old and busy at work, to write down all the product details in one go. Therefore, netizens expressed their understanding.
But from another perspective, although Xiangtai Chen Lan has always been on the front line of live broadcasting, his "floating" attitude and delivery model have been complained by many netizens, and some even called him disappointed. What is going on? After
started airing, there was a male assistant who appeared with Xiang Tai. He almost drove the rhythm of the live broadcast. Instead, Chen Lan became a "background board". She didn't need to speak the terminology of the live broadcast, and the product introduction process was basically left to the other party. She only had to echo.
could see that while the other party was talking and guiding the online audience to interact, Chen Lan, who was standing aside, was outside the live broadcast. He was either stunned or laughing awkwardly. For a while, the atmosphere seemed very awkward.
In addition, when fluent brands entered the market one after another, Chen Lan, who was carrying Hong Kong Pu, became increasingly unable to catch up with each other's words, and would become silent from time to time. Fortunately, the spending power of online viewers in the live broadcast room cannot be underestimated. Whenever a new product is put on the shelves, a few seconds will be used up.
Seeing this scene, netizens said frankly: "In addition to attracting a large wave of traffic, Xiang Tai doesn't seem to have played a big role. The assistants and the brand are leading the pace throughout the process."
I personally think that although Chen Lan’s first live broadcast exposed a lot of shortcomings, after all, she is already in her sixties, and her peers have long been out of touch with new things in society. It is precious that she has the courage to try new fields.
Moreover, those netizens who ridiculed Chen Lan for not having much effect are obviously biased in their views. You must know that live streaming is just to make money, but in such a saturated industry environment, eloquent anchors abound. Even though Chen Lan’s live speaking skills are fluent, how can he compare with mature anchors? Therefore, her personal ability is not the main factor, but traffic plays a crucial role.
To put it bluntly, Chen Lan’s biggest reliance on her satisfactory sales performance is herself. Even if she stands in front of the camera without saying a word, the popularity will automatically come to her. This is the so-called "traffic password". As long as netizens walk into her live broadcast room, closing transactions is no longer a problem.
According to preliminary statistics, during Chen Lan’s live broadcast in the afternoon, the number of people online in real time reached more than 500,000, which is considered the top in the industry. Even before most brands have finished introducing their products, the inventory has been sold out by netizens. Isn’t this enough to prove Xiang Tai’s strength?
In a word, other anchors rely on their eloquence and operation model to promote products, but Xiang Tai is completely different. As long as she shows her face in front of the camera, her results will definitely be good.No matter what, I hope Xiangtai Chenlan can persevere and continue to benefit her fans. At the same time, I also wish her to make great progress in new fields and achieve greater success.
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