Stephen Chow's movie " God of Cookery " is not so much a kung fu film that talks about food, but rather a comedy film that talks about counterattacks in business wars. Food is a fairy tale for adults, while Stephen Chow's "God of Cookery" is a fable for merchants.
If we switch angles and look at the story of the God of Food backwards from the perspective of the supporting role of Tangniu , we can also understand the evolutionary path of the young God of Food from an entrepreneur to a junior profiteer, from a young follower to a top rich man.
1. From a junior entrepreneur to a junior profiteer
The story starts with a young fat chef. At first, he was just a student from the China Cooking Training Academy. He thought he had learned unaffordable cooking knowledge in Shandong Lanxiang Hunan Fenxiang, so he went to Hong Kong alone.
In front of a street stall on miao Street , Tang Niu Tian really thought he could point fingers at the messy noodles on the street with his superb cooking skills. Little did they know that any gangster on the roadside could teach him how to be a human being.
Tang Niu was beaten into a dog on the first day after he arrived at the temple street in Hong Kong. If it weren't for the ugly woman like Double Blade Turkey, the God of Food would have to beg for food before he started cooking.
double-knife turkey stick, plus the brain of the god of food Tangniu , they soon unified the dietary industry in Temple Street. During his days in Temple Street, Tang Niu learned the essence of competition among the junior profiteering businessmen in the market hooligans. The more you squeeze the seats, the better, and the more uncomfortable the stools, the better. This is the sign of a big bullying of customers in the future. Let customers leave after eating quickly to increase the rate of table turnover.
The "street stall economy" alone can only solve the problem of "food and clothing". Only by expanding the store can we achieve the basic goal of "achieve a well-off society". Soon, Tangniu joined hands with other merchants to develop the flagship product " Explosion Pills of Peeing Beef Pills ".
If you follow the traditional sales model, it is nothing more than discounted sales, the original price is 999, and today it only costs 9.9 yuan.
, the new store, has moved towards the "Internet" sales model from the beginning, and was initially distributed for free, attracting customers with taste. After gaining the reputation of the first batch of customers, they immediately started to increase their prices and sell. When the customer is overcrowded, you still have to do "limited sales".
When the local market is saturated, you must consciously compress the production and achieve "hungry sales".
let these diners who are chasing delicious food deeply understand that what you cannot get is the best.
2. From chef to businessman
God of food pee beef balls How to distinguish from ordinary beef balls on the market? Tang Niu came up with the idea of "binding and associating" table tennis balls with beef balls. Just like some magical advertisements, it is brainwashing and engraving.
When it comes to "gifts", it will be associated with "brain X gold". When it comes to "intermediaries", it will be thinking about "making a difference". When it comes to "afraid of getting angry", it will be thinking about "X Laoji". When it comes to "excavator", it will be thinking about " Tang Guoqiang "
The magical advertisement of peeing beef balls is that it doesn't even need to tell you how "Q-bombing" it is. It only needs to cross-border "ping-pong".
Curiosity drives customers to make their first purchases. The taste is good, so this trip is worth it. If you can still play table tennis, that is, "has a gimmick". Customers think that the money is great, and the business is immediately booming. Taking advantage of the first vent of the pissing beef balls, Tang Niu directly made the pissing beef balls at the national level.
What is the national level? It is definitely not something that is held high or superior, but something that is appreciated by both the elite and the masses and can enter everyone's lives.
pee beef balls, delicious and playable.
is put into Douyin in modern times, eating hot pot while playing table tennis, that is an interesting old iron.
Tang Niu quickly realized that opening a branch is not a big deal, chain stores are not a big deal. The expensive rent, expensive labor, and painstaking management are all just surrounding residents in one city and one place. The investment is large, the collection is slow, and the cycle is long. Only by making it into canned food can we break away from the local market and maximize the benefits.
is like "shared small yellow car", "shared power bank", and "shared companion bed", the broadest resources, the most convenient methods and the lowest costs brought by Internet thinking have been quickly disintegrated and subverted.
Since you have dug out the first pot of gold, how to make the next investment is the dividing line between large companies and small bosses.
The underlying thinking is "buying a house and collecting rent" proposed by Li Ka-shing , and you can be a "landlord" who doesn't have to worry about food and drink.
Tang Niu proposed that "go list first, raise funds after listing. Next, speculate on stocks and land, and then list separately, and you will make a lot of money by just interest."
Want to become a "poor dad", or do you gamble to become "Ma Dad "? How to go on
? Only by getting the gold sign "God of Cooking" first can you achieve your grand plan. Without the certification of an authoritative organization, Master Tang, who cooks dishes, will never become "Master Kang".
What does the God of Food say about the saying: The cook is good, and you must beg for food until you are old.
Still think that Master Zhenkang can cook? Can Lao Ganma cook? Wake up quickly!
3. From chef to god of food
Under the promotion of dreams and the nourishment of the market, human advantage resources are gathering to the top, creating amazing energy and irresistible temptation. The gold sign "God of Cookery" is more powerful and attractive than imagined, making everyone holding kitchen utensils want to become his prisoner at all times.
Unfortunately, the position of the God of Cookery is always in the hands of capitalist Stephen Zhou. From the organizer to the contestants, the referee, circumstance certificate, motherboard, and co-organizer are all his people. Not only can he pick out bones in eggs, but he can even give you 0 points based on his appearance.
Faced with Tang Niu's aggressive ambitions, Stephen arranged a quota for him for a "Chinese Cooking Training Class". In name, he was asked to learn cooking skills, but in fact he arranged an assassination.
Tang Niu's most beloved woman, the double-knife turkey was killed. The Tang ox rolled down the cliff and became a blessing in disguise to learn the most authentic martial arts of Shaolin Temple.
There is no eternal winner in the business world, and efforts may not necessarily be rewarded. In order to take revenge, Tang Niu changed his appearance and became "Boss Wu", lurking around Stephen, learning all his management methods.
For this reason, he did not hesitate to shit at the elevator door and was tricked by the boss. When his head was pressed into the cake again, he finally cracked the password of "God of Cookery".
Boss Wu found that Stephen Zhou likes to play the trick "I really can't guess you". As long as it is something that others think is right, he will immediately jump out to refute it to demonstrate his superiority and "political correctness".
In front of the "God of Cookery", pretending to be stupid and pretending to be fat, is Stephen Zhou's favorite tone.
The proposal I hate, the God of Cookery will definitely support it.
People you hate will definitely win over.
No matter what kind of proposal is, just listen to the words of the God of Cookery in reverse.
Boss Wu completely imitated Stephen Zhou's superior route and drove the restaurant "Big Happiness" to the opposite side of the "Tang Dynasty". He endured, hid, and was ready to go. When the "big happy" stock rose several times, Boss Wu was finally qualified to sit opposite the God of Cookery.
"Has a batch of beef from , it's so cheap." When the time is right, Boss Wu finally gave a fatal blow, "If you need it, make this call."
When he continues to "tell stories" and sell feelings in front of the camera, he only needs a bunch of spoons to overturn his God of Food Empire.
Tang Niu finally took the position of the God of Food, and the dragon-slaying boy back then eventually became an evil dragon.
Even if the God of Food makes a comeback, it is just a "capital game" that starts over again.
Becoming a god of food requires attention. If you are not careful, you will lose to greed.
Bai Yu’s comment: "God of Cookery" is not Stephen Chow’s best movie, it is indeed a movie worth thinking about.This movie, shot 26 years ago, is still of great educational significance for today's catering industry. There are both ways of business and core business concepts. Only when opportunistic and inferior catering companies will be abandoned by the market sooner or later. Only companies that operate with care and put customers first can continue to flourish in the catering industry. #Movie and TV Time Machine#
