Author | Dujuan
Ten Points Characters Original
If you say which drama has been discussed most recently, " Qingqing Daily " is the first to be affected. This costume light comedy quickly reached the top for 7 days after its launch, setting the fastest record of the popularity of the TV series in iQiyi in history.
is different from the turbulent palace fighting record. It is adapted from the online article "Qing Chuan Daily" and "Qing Qing Qing Daily" focuses on expressing the pastoral atmosphere of family and pot. Friends and relatives are free and happy, and chatting at the dining table. In addition to the relaxed and funny plot, the male and female protagonists quickly confess their feelings in 10 episodes, without an unexplained misunderstanding and dragging the plot. The protagonists shine in their respective fields, making the audience feel very happy.
The male and female protagonists are loving and loving, and the supporting characters are laughing and fighting, and the scene is peaceful, which also makes this drama the throne of the new generation of "electronic pickled vegetables".
Amid the praises, the fans of the original book "Qingchuan Daily" were very dissatisfied with the adaptation. They agreed that the play weakened the struggle and helplessness of women in feudal society in the original work by small-scale fighting, and discarded all the satire of patriarchal society, becoming a sweet and pampering drama that has become a sweet and pampering drama that has become a child, losing its thought-provoking original flavor.
However, under the shell of a relaxed and pleasant sweet pet drama, is there an tragedy core that exposes the dilemma of women in feudal society? Is it that important?
Ancient Costume Version The Life I Longing for
"Qingqing Daily" has become a hit.
male lead Bai Jingting html just received great praise for his acting skills in " Starting " in the early 4th year, and stood out from many young actors. The heroine Tian Xiwei is unknown, but she has a contagious sweet girl smile. In addition, it is adapted from the popular online article "Qingchuan Daily" and has a number of book fans as endorsing it. It is also staggered with the theme of the modern idol drama "Ignite You and Warm Me" of the same period, and there is no competition in the field of costume dramas, which can be said to be the best of time, place and people.
"Qingqing Daily" tells a story: the world is divided into nine rivers, led by Xinchuan. Because of a marriage election, the heroine Li Wei, who lived a safe life in her hometown, was betrothed to the sixth young master of Xinchuan, Yin Zheng. As they got along, the two gradually had the same taste and shared their feelings. They spent three meals and four seasons together, and grew up with other brothers and sisters of different personalities, creating a group portrait of a warm family in Xinchuan.
The male protagonist Yin Zheng was born to the concubine of the master of Xinchuan. He was not favored by his parents and bullied by his brother. In fact, he is a three-good young man with wisdom, skills and concern for the people. When he learned that Li Wei, who had only an ordinary background, was not married, in order not to make it difficult for the Master Xinchuan to marry Li Wei. First, it can solve the problem of a father's headache, and second, marrying an ordinary wife is also a good way to avoid the edge.
The heroine Li Wei was born in Jichuan, who is simple and simple, and is free and innocent, and yearns for a stable life of monogamy. Unwilling to be trapped in the palace wall, she thought her husband would be in the near future. Every day she thought about how to become a widow and return home in glory.
Two lives, which were mercilessly entangled together. The drama of marriage first and love later is not new, and the character of the male and female protagonists each chooses the ones they need are not eye-catching, but once the series is opened, it will be difficult to escape.
As a drama about the fan, "Qingqing Daily" is qualified. The standard for playing a fan drama is that the plot is natural and smooth, and it must be appetizing, and it cannot cause trouble to the audience.
A large number of food shots are used in the play to create a friendly and ordinary atmosphere and bring a closer feeling. The heroine Li Wei is a foodie. When she first entered the palace to participate in the talent show, she watched the hidden food being searched by the nanny, so anxious that she seemed to have killed her. The actor Tian Xiwei has two dimples on her round little face, which is very cute. She eats a bowl and a chopstick, which makes people feel greatly increased in appetite.
The first time I had a meal with Yin Zheng, Li Wei remembered that the etiquette taught in the school was to only eat dishes that Yin Zheng had moved, and each dish could not be picked up more than 3 times. So Li Wei was like a cat chasing infrared rays, staring at Yin Zheng's chopsticks. Where did the chopsticks fall in the first second, and the next second, she took them away. After Yin Zheng finished the meal, he found that Li Wei had never moved a fish that he was thinking about. Before leaving, he tapped the fish body with chopsticks. Li Wei was stunned at first, and quickly picked up a big bowl and grabbed half of the fish into his bowl.
has a very clever plot setting. The relationship between the characters is cleared while the flowers pick the leaves, and the two of them who are not familiar with each other are closer to the etiquette and trivial matters during the meal.
Another New Year celebration. Yin Zheng was afraid that Li Wei was bound by the rules in the palace, so he took her to the street to eat hot pot. He met the fifth young master and his wife. The four of them sat together and chatted in the steaming pot. It can be said that they gathered around the stove and cheered, and the fragrance melted into the small pot.
uses food to eliminate the sense of distance between characters, but does not deliberately let the food scatter.
is the concept of character design, and the unique female images in the play are impressive. There are the wife of the second young master who treats her husband as a "bearer", who is submissive on the surface, but who is sober in the world behind his back; there are the wife of Shangguan Jing, who is based on Sichuan and Chongqing women, has a hot personality, dares to love and hate; there are also the "soul girls" who are "plundered" by the lustful third young master from various places, (a concubine named after the 24 solar terms) , each with independent thoughts and unites to resist the "tyranny" of her husband's third young master.
The wife of the sixth young master who fell from the sky, Yuanying thought it was the third party inserted by the screenwriter. Unexpectedly, on the first day of the wedding with Yin Zheng, the two quickly "established a company" and only regarded each other as their career partners, devoted themselves to their careers, and did not have any relationship with their children.
In addition, "Qingqing Daily" has many anti-routine settings. To borrow the words of the character Yuan Ying in the play, it is: "When a person has a mouth, he must explain the misunderstanding clearly."
When encountering misunderstandings, the male and female protagonists will immediately explain it clearly, and do not rely on misunderstandings to incite the plot. The male protagonist is also rare to express his feelings firmly. Unlike many miserable male protagonists who silently contribute when the female protagonist does not like him, which makes the audience feel distressed, but they do not use this love for morally kidnapped the female protagonist . Staying and leaving are all based on the heroine's wishes.
The relaxed and humorous plot slowly advances like a cocoon, allowing the audience to feel their sweet love overflowing with the daily routines of the male and female protagonists. There are two people in a room, three meals and four seasons. In spring, you can see the green climbing onto the branches and snow falling in winter. No matter when, the warm and peaceful trivialities are the life people yearn for.
Problem of being covered up by sweet pets
"Qingqing Daily" is warm and it is true that it has food, but the problems it has are also very obvious.
The struggle for power struggle is reduced, and women's mutual assistance and difficulties are used to dissolve and superficialize class contradictions through entertainment. The plot is reasonable, but we cannot think about it carefully.
In order to highlight Yin Zheng's knowledgeable and talented, he cared about the world, he portrayed the rest of his brothers as either a power-minded or ignorant image. It is not an exaggeration to say that Yin Zheng opened his golden finger.
Xinchuan borrowed money from the wealthy Jinchuan to save the flood-ridden Danchuan, but was forced to debt by Jinchuan. Yin Zheng's many brothers thought hard and had no good idea. Yin Zheng gave a plan to collect the old accounts of the previous dynasty, which attracted a lot of praise. Eight or nine brothers were thinking about it, but they couldn't come up with this solution without any technical content, which was a bit of a joke.
The next plot is that Yin Zheng and the third young master who is not serious, collecting accounts from door to door, and asking people to mourn, punching and kicking others to convince people by force. The audience is happy to watch it, but Yin Zheng is a young master after all, and he is also a prince in feudal society. Does this work conform to everyone's style?
Let’s talk about the most praised plot of women’s mutual assistance in the play.The excellence of female characters is indeed the highlight of "Qingqing Daily". Each of them is sober and independent, without a romantic mind, and he talks about his career throughout the whole process. But when the lines that are frequently published on the Internet and the character settings are too stereotyped, you will find that what is hidden under the comedy is a tragedy.
Li Wei, who has been frank and lively since childhood, was selected by the Sichuan master to be sent to the draft because her father Guan Xiaopeng was selected by the Sichuan master to be sent to the draft. From the beginning, she lost control of her life and was destined to be imprisoned in a deep courtyard. Meeting Yin Zheng was just a good room in the cage, the best solution to the trough of life.
At first, she was still heartbroken, but after falling in love with Yin Zheng, she began to learn to accept fate and even asked Yuanying for advice on how to be a good "madam". After preparing for a perfect dinner independently, he was still unable to attend because of his identity as "Mrs. Fang". He was short-term discouraged and slowly was tamed. Indifferent trivial matters continued to accumulate and eventually became a chain that tied her to Yin Zheng.
It is sweet pet from a distance, but it is eating people close up. The sad background of sweet daily life is even more dazzling in the original book "Qing Chuan Daily". In the book
, Li Wei is a modern man who traveled to in the Qing Dynasty, and staged a love-hate entanglement with the Fourth Prince (later Yongzheng ). When the new palace was built, the Fourth Prince specially opened a road to Li Wei's courtyard from his study and locked it. From then on, he was the only one who could walk.
seems to be the meticulous concern of the president, but in fact it is to trap Li Wei forever in a high wall where he can enter.
Modern person Li Wei has seen slaves who provoked the Fourth Prince and was beaten to death by being beaten to death, and also seen concubines who froze to death in the cold palace. So in order to survive in the harem, she had to pretend to be stupid and obedient, and build herself into a perceived and pleasing image, and finally completely surrendered under the subtle pressure of the patriarchal society.
On the day she sent her daughter to get married, she reminded: "In this world, men are always taller than women. If you rely on your identity to overtake your husband, it is not conducive to getting along with each other." As soon as you said that, even you were shocked. There was no energy of an independent woman.
The central idea that the original work wanted to express is that the dilemma of women in the old society could not be resolved. Grace is just a toy that men can enjoy casually. It can be there or it can disappear at any time like a dream bubble. If you want to survive for a long time, you can only paralyze yourself to accept the status quo.
It is true that in the contemporary context, such profound and sharp creation will definitely not be able to get it. Therefore, the screenwriter of "Qing Qing Daily" has created a complete set of new worldviews, diluting the dregs of feudal society in an entertainment way, allowing female characters to use funny plots to eliminate misfortune. It’s just that the expression is too lightweight, like a collection of a popular drama, which can relieve stress and relax emotions, and cannot be preserved for a long time.
Maybe you need a little sweetness in life
The disadvantages are obvious, but they do not prevent "Qingqing Daily" from becoming an emotional fast food for urban people today. The popularity of sweet pet dramas naturally has its own reasons.
Yien data "2021 Domestic Drama Market Research Report" shows that 341 domestic dramas were launched in 2021, among which love, costume and urban-themed dramas related to the "sweet pet" element account for the top three of the "number of broadcasts in 2021" with 30%, 22.3%, and 17.6%, respectively.
The age group of sweet pet drama audiences is mainly concentrated among women aged 18-25. Among them, in addition to the student party, there are also many office workers in first-tier cities and young people in small towns in sinking markets.
Under the fast-paced urban life and social pressure, people's emotional life is becoming increasingly desolate. However, there is no profound internal friction or complex plot, and only a brainless sweet pet drama, which in a sense, assumes the function of "retrieving reality".
"Cloud Image: Production Structure and Cultural Evolution of Chinese Online Videos", author Cao Shule wrote in the book: "Don't ask the audience why they are addicted to one sweet pet drama after another, because the ideal male romantic object can immerse the audience in the fantasy of escapism."
People can watch the previous episode when they are resting after high-pressure work, without brains, just picking up sugar seriously, neutralizing the bitterness of life, and also find a trace of love that is still believed in love in the era of incompetence of love.
Sweet pet drama is a daydream with the lowest cost for young people.
With the emergence of sweet pet dramas, the market is saturated and the audience's aesthetic fatigue has also given birth to the "volume" in this field. The bloody and illogical sweet pet dramas are being gradually eliminated. The audience's picky tastes have made major producers rack their brains to shoot more interesting stories, and the settings for the male and female protagonists are no longer limited to the domineering general and the silly white sweet.
In the previous iQiyi's popular drama " Canglan Jue ", Dongfang Qingcang and Xiaolanhua broke the hatred of the two worlds because of love and saved each other, allowing the audience to feel the firm love to break through the shackles. The male and female protagonists of " Imperial Little Coroner " pay more attention to showing each other's professional lives, and go hand in hand, and love with equal strength also makes people feel more happy. The same is true in
"Qingqing Daily". Through the background of feudal society, the awakening of consciousness of different women is shown. Although it is portrayed briefly, it also truly reflects hot social issues such as boys over girls, workplace culture, fan circle bullying, and points out the core of women's mutual assistance.
There is still a trend for sweet pet dramas now. Most of the heroines are cute sweet girls with round faces. From Zhao Lusi in "Han Qianqian in "Han 3 Rumored Chen Qianqian ", to Yu Shuxin in "Canglan Jue", and then to Tian Xiwei in "Qingqing Daily", sweet girls have already occupied the big wall of the drama. The sweet girls have no aggressive appearance, which makes it easier for female audiences to take precautions, making it easier for them to substitute themselves and empathize with the characters in the play and .
At the moment when the environment is changing rapidly, you might as well look at the cute smiling faces of sweet girls. Their irritability seems to be eased.
However, the happiness obtained by watching sweet pet dramas is always short-lived. When the series is over, the happiness ends.
Ordinary people cannot learn any love tricks from sweet pet dramas, and they also know that the plot in the drama will not happen in daily life, but people still enjoy industrial saccharin, because even if the real spiritual life is extremely poor, people still yearn for romantic love in their hearts.
As for whether you want to see the characters' growth and mutual salvation in the play, or simply empty your brain and find a little sweetness that has been missing for a long time, the moment you open the show, you already have the answer in your heart. The cover and pictures of
are all from "Qingqing Daily".
