Zhang Xixi, who was once praised as " Cecilia Cheung " in the food broadcast industry, has gained the attention of tens of millions of fans with her outstanding appearance and lively personality. In the entire food broadcast industry, the names that everyone mentioned the most are Xiaobei, Zhang Xixi and Ulala, but unfortunately Xiaobei has failed.
Xiaobei is hungry, just like Zhang Xixi, and is also a beautiful food broadcast internet celebrity. They have the same style and have been questioned for working in the same company. In fact, even if they are not in the same company, the video styles can be imitated by each other. This is how the platform has always played. After the lotus root powder was reported to have a spider web, Xiao Bei's reputation dropped sharply. Now when she mentioned her name, there are always people who mock her below. Dietary issues have always attracted much attention, especially finely processed products. The public cannot see the product production process at all, so they can only listen to other people's introductions.
After Xiaobei was hungry, the internet celebrity Zhang Xixi also "successfully" because of her sales, but her problem was not in the quality of the product, but the recommended things were not delicious. There were also food broadcast bloggers who had similar things, but they did not respond due to different public tastes.
There were many netizens who reported that the snail noodles sold by internet celebrity Zhang Xixi in the live broadcast room is really hard to eat, and the crayfish tails sold by her family are also difficult to eat. There is a loyal snail noodles enthusiast who was reluctant to eat it for a long time after eating a pack of snail noodles.
The netizens who commented on Zhang Xixi have always been her loyal fans. The reason why they said it was not to smear her, but to hope that she would do a good job in quality control and not have any problems. However, they exposed a problem: the products recommended by Zhang Xixi are not delicious.
Internet celebrities have long-term cooperation brands. For example, the famous ones such as Li Jiaqi , all of whom are big-name beauty products, and the product control is relatively strict, so there is almost no need to worry about failure. Little internet celebrities obviously don’t have such opportunities. Almost all third- and fourth-tier brands cooperate with them.
Zhang Xixi, as a food blogger, usually sells more food and other things. In order to increase product sales, they sometimes try it in the live broadcast room and then make delicious expressions to make everyone saliva drool, thereby attracting fans to buy it.
Zhang Xixi is already pretty, after all, she is "Cece Zen from the food broadcast industry". Her appearance of eating is more likely to arouse everyone's appetite. People with ugly appearances eat oily mouths, and everyone will only feel disgusted. People with beautiful people eat oily mouths, but they make people feel cute.
With Zhang Xixi's position in the Internet celebrity circle, she can fully cooperate with big-name food to improve her credibility. However, everyone knows that big-name products are very popular. Not only will they sell in the live broadcast room of Internet celebrities, has a relatively low profit and , but there will not be too much discount, which will not attract the public to buy crazily.
Big internet celebrities cooperate with small brands just to make money. As long as they can make more money, there is no big problem with the quality of the product, and it doesn’t matter whether the taste is delicious or not. But isn’t netizens buying her products just for the sake of “taste”? What can I buy them for if they are not delicious?
Xiao Yang brother was counterfeited by Wang Hai, and he also reflected the same problem. He has 99.99 million fans, why should he cooperate with unknown small brands? Their attitude of pursuing interests has already disappointed countless netizens. In the long run, the entire sales circle will be destroyed.
Is it really that difficult to be a good internet celebrity with a conscience? All of the internet celebrities mentioned in the article are big names with a net worth of over 100 million yuan and no shortage of money at all. For them, creating a good image is the key, and greed for money will only send them to a dead end.
