20 online audio-visual works stand out
"Youth Chinese Dream" welcomes the 20th National Congress of the Communist Party of China's online audio-visual high-quality creation projects. The selection activity was launched on March 28. After two months of work collection, a total of 279 works were received from the city's Internet audio-visual program service units, radio and television program production and management institutions, and individuals. Online dramas, online movies, online micro dramas, online documentaries, and online variety shows.
Municipal Radio and Television Bureau organized industry experts to conduct preliminary evaluations of the applied works, screened out 30 excellent works to be shortlisted, and formed an escort team for the shortlisted projects to provide support and guarantee. On September 28, after re-evaluation, the online drama "Youth is just right", the online movie "Black Hawk Boy", the online micro-short drama "Anti-fraud Storm", the online documentary "This Ten Years·Happy China", and the online variety show "On the stage! 20 excellent online audio-visual works including Beijing Central Axis.
These 20 carefully incubated works may have successfully appeared on the mainstream broadcast platform and received widespread social response. For example, "The Annual Comedy Contest 2" became a hit once it was broadcast; or after it was broadcast, it received good market response. For example, the online movie "The Super Hero Huang Jiguang" has accumulated a total of 9.85 million yuan, achieving a win-win situation of online movies with main themes.
All-round support and help candidates for the work
Secretary-General of the National Film Think Tank and former Party Secretary of the Beijing Film Academy Hou Guangming is one of the review experts of this event. He was deeply impressed by this "different" selection activity.
In Hou Guangming's view, it is not uncommon for the recommendation and selection of literary and artistic works, but Beijing's practice of intervening since the early stage of creation, helping online literary and artistic works to create and polish and provide efficient support throughout the process can be said to be the first in the country. "As review experts, we started to blindly review from the project, and did not directly face the specific creators throughout the whole process, but gave specific and clear professional opinions through text." Hou Guangming said that some projects were just creative at first, but after listening to the suggestions given by the expert group many times, they were repeatedly polished and adjusted. After the final work was formed, they could see a qualitative leap. "The entire selection activity is like a 'training camp' for these projects. Immature projects were polished in this process, and excellent content and fine products were also protected."
In order to achieve effective support and incubation, set an industry benchmark, and produce a good demonstration and leading role, the Municipal Radio and Television Bureau gave the full and all-round support and help of the participating projects. For example, during the creative stage, industry experts and scholars are invited to provide advice for the project, help the creative team polish the details of the script, improve the concept of the work, and effectively improve the quality of the work; during the broadcast stage, press conferences, premieres, movie viewing meetings, publicity and promotion meetings are held for the project, giving full play to the capital's resource advantages and supporting high-quality content creation.
online movie "The Special Hero Huang Jiguang" is jointly guided by the Internet Audio-Visual Department of the State Administration of Radio and Television and the Municipal Radio and Television Bureau. In the early stage of the project creation, the Municipal Radio and Television Bureau organized experts to conduct script discussions to improve the quality of scripts, opened a green channel to accelerate review in the filming stage, organized a promotion meeting during the publicity and promotion stage, and held a premiere ceremony at Emperor Cinema City. After the project was launched, it won wide praise and achieved a double harvest of social and economic benefits.
Form the trend of online literature and art quality in Beijing
In 2022, the Municipal Radio and Television Bureau closely focused on the direction of high-quality development of online literature and art, and used batches of benchmark works to improve the overall level of online literature and art, forming a good trend of online literature and art quality in Beijing.Move the
gate forward and be a good creative and production commander. Based on the beginning of the "14th Five-Year Plan", the Municipal Radio and Television Bureau launched the "1260" online literary and artistic creation project, and strives to plan and produce 12 excellent online original audio-visual programs every year. Driven by the "Youth Chinese Dream" welcoming the 20th National Congress of the Communist Party of China's online audio-visual high-quality creation projects, a large number of outstanding production, broadcasting institutions and creative talents emerged.
focuses on the main line and be a good publicity staff on highlight content. The Municipal Radio and Television Bureau fully utilizes the strong advantages of publicity management and coordinating the national key online audio-visual platforms, organizes major platforms to carry out project promotion conferences, build a four-party communication platform for management departments, industry experts, broadcasting platforms, and creative teams, and fully utilizes the platform resources of iQiyi , Youku, Douyin , Kuaishou, Zhihu and other platforms to promote excellent online audio-visual programs in matrix.
to support the best and strong, and be a good guide to literary and artistic creation. The Municipal Radio and Television Bureau now uses about 20 million yuan to support and rewards for eight major online audio-visual programs such as online dramas, online movies, and online variety shows every year. Over the past five years, we have supported 273 excellent online audio-visual programs, with a total of 94.26 million yuan in support and reward funds.
Relevant staff of the Municipal Radio and Television Bureau said that this year is the first year of the "Youth Chinese Dream" event, and in the future, the "Youth Chinese Dream" will continue to be built into a brand and promote the sustainable and healthy development of the online audio-visual industry.
Source: Beijing Daily Reporter Li Xiazhi
Process Editor: Guo Dan
