htmlOn October 16, the 20th National Congress of the Communist Party of China opened in the Great Hall of the People in Beijing. The 20th National Congress of the Communist Party of China delivered by General Secretary Xi Jinping further pointed out the direction for the cause of the Party and the country. The Twenty National Congress report pointed out that my country's economic strength has achieved a historic leap. The Party’s innovative theory in the new era has been deeply rooted in the hearts of the people, the core socialist values of are widely disseminated, the excellent traditional Chinese culture has been creatively transformed and innovatively developed, and the cultural undertakings are becoming increasingly prosperous. Against this background, domestic variety shows have also ushered in innovation in program format and production level, and a number of phenomenal programs have emerged, leading the trend of variety show creation. Create with the people at the center
Domestic variety shows break the ceiling
Ten years ago, domestic variety shows entered a new development node. Since 2012, "The Voice of China", " I Am a Singer ", " Where to Go, Dad, " has introduced successful foreign program models into the domestic market, setting off a ratings frenzy, and breaking the investment ceiling of domestic variety show advertising. The era of reality shows is coming. "Running Man" in 2014 and "Extreme Challenge" were successfully launched in 2015, becoming the screen memory of the new generation. Domestic variety shows are showing a booming development trend, greatly improving the size and richness of the program.
Compared with traditional program forms, the production concept of reality shows is based on people. By setting situations and using external forms such as stage performances and game competitions, it inspires the true emotional expression of characters, and shows the character's personality more three-dimensionally and vividly, meeting the audience's increasingly diversified and personalized viewing needs.
However, reality shows during this period focus more on exploring the real lives of celebrities and driving the popularity of the show with their celebrity popularity. After the novelty, there are also many public opinion questioning that the reality show "show" is greater than the "reality". In July 2015, the State Administration of Radio, Film and Television
issued the " Notice on Strengthening the Management of Reality Shows ", pointing out that some programs are "interesting" but meaningless, and although the ratings are high, they lack value guidance. They put forward six major directions for the creation of reality show programs, emphasizing that programs need to play a value-leading role and be close to real life, adhere to the people-centered creative orientation, pay attention to the ordinary people, and avoid excessive starization. How to make the program both eye-catching, real and down-to-earth, domestic reality shows have begun a new round of exploration. " Idol Comes ", which shows the lives of female celebrities, has been renamed " We Comes " since 2016, and has got rid of celebrity dependence in terms of the program's intention. With the deepening of program innovation, domestic variety shows have firmly adhered to the people-centered creative orientation and have a deeper and more diverse expression of topics about people's lives and social reality.On the one hand, the stars in variety shows are beginning to fade away. For example, in programs such as "Extreme Challenge", " Awesome Challenge ", " Hahahahaha ", " Our Hot Life ", etc., celebrities experience ordinary careers, interact with practitioners from all walks of life, show the personal growth of celebrities, and deepen the society's understanding of specific occupations; experience variety shows such as " Longing for Life ", " Chinese Restaurant ", "Hello, Life", etc. bring celebrities into strange life and business situations, reflecting the period of urban youth for a better life. Xu; the rise of observation programs also shows the contradictions and confusions that celebrities are no different from ordinary people in intergenerational and romantic relationships under the halo, which resonates with the audience. For example, in 2018 and 2019, " My Boy HTML " launched by Hunan Satellite TV , " My Boy HTML ", which observes the life status of young people living alone from the perspective of elders; iQiyi "The Man Who Dos Housework", Mango TV "Mother-in-law and Mom" and "My Romantic Travel of Wife" discuss family relationships; "It's time to work! Mom" and "Falling in Love Again" focus on gender issues, etc.
On the other hand, with the rise of self-media, everyone can become a content creator, and the variety show market is also becoming segmented and vertical, and more programs allow "amateurs" to stand in the center of the stage.For example, programs such as " Heart-warming offer" and " We who are just entering the workplace" show the workplace ecology of various industries; " Heart-warming Signal ", "Half-Mature Lovers", " Spring Reset " show the emotional view of urban men and women; "Talk Show Conference" puts forward the concept of "everyone can become a five-minute talk show actor", giving ordinary people more personalized expression stage. A series of social issues have entered the public's vision through the program lens, strengthening the social value of variety shows.
From rapid expansion to rational development
Variety shows resonate with the times. Social value highlights
In the past ten years, online audio-visual has been rapidly popularized, and the variety show market has also begun to shift to online audio-visual platforms, from iQiyi's " Talk of Strange " in 2014, and Tencent Video in 2015 "Please! Refrigerator" By Youku's " Mars Intelligence Agency " in 2016, major video platforms have made efforts to self-made variety shows and gradually formed the iconic variety show IP. The nonlinear broadcast mode of the online audio-visual platform enables it to carry a larger program volume. In 2018, the number of new online variety shows has exceeded that of TV variety shows. Online audio-visual platforms have deeply explored the personalized needs of young groups, further prospering the domestic variety show market.
Domestic variety shows are developing rapidly, with a wide variety of themes and types. At the same time, problems such as uneven quality of the program and vague value orientation have emerged. In 2013, 2015 and 2016, the State Administration of Radio, Film and Television successively issued documents such as "Notice on Doing a Good Job in Program Schedule and Registration of TV Star Comprehensive Channel Programs", "Notice on Strengthening the Management of Reality Shows", and "Notice on Further Strengthening the Management of TV Star Comprehensive Channel Programs", etc., to continuously deal with problems such as excessive entertainment of variety shows. In September 2021, the Central Propaganda Department issued the " Notice on Carrying out Comprehensive Governance in the Field of Culture and Entertainment" to further clarify the atmosphere in the field of culture and entertainment.
At the same time, The State Administration of Radio and Television actively promotes innovation and excellence in radio and television programs, and encourages the creation and promotion of socialist core values, praises the people, and records the times. The development of the variety show market is gradually becoming rational.
020 " Running Man·Yellow River Chapter " and "Extreme Challenge Treasure Tour·Three Districts and Three Prefectures Public Welfare Season" will be broadcast. Combined with the national poverty alleviation battle era background, it will deepen the program's intention from the perspective of cultural heritage, economic construction, and ecological environment; programs such as Hunan Satellite TV "Shop on the Cloud" are themed on rural revitalization, integrating "live streaming and selling goods" into the program; Jiangsu Satellite TV "The Taste of the People" goes deep into the countryside and shows the lives of grassroots people. 2021 Mango TV "Our Hot Life", " Us Forwarding Us ", Tencent Video " Forwarding Blue " experiences firefighting and other professions, focusing on ordinary heroes. As the 2022 Winter Olympics was held, programs such as " Winter Dream Commitment ", " Super Interesting Ski Conference ", and "See You on the Snowy Days" were launched to popularize ice and snow sports and promote national fitness. Enhance cultural confidence
Cultural variety shows make tradition a trend
The inheritance and development of China's excellent traditional culture is the cornerstone of enhancing cultural confidence, and traditional culture has also become an inexhaustible source of variety show creation. Cultural variety shows are constantly emerging, combining innovative expression forms such as competitions, music, reality shows, etc., to allow traditional culture to rebirth across the times and create a national trend among young people.
013 " Chinese Chinese Character Dictation Conference " has launched a hot topic, setting off a wave of cultural programs. In 2016, CCTV's " Chinese Poetry Conference " became a major national program again and became a national program. "Chinese in Classics" interprets Chinese historical stories in the form of drama performances; in 2017, " National Treasure " was jointly with eight national key museums, telling the past and present of "heavy weapons of great powers" and interpreting the genetic code of Chinese culture. "Classic Songs and Spreads" reinterprets classic ancient poems in musical form, old lyrics are sung in new ways, and poems are sung with songs.In addition to traditional culture, programs such as "Chinese in Story", "Hidden Reader ", "Seeing Words Like Face", "Hidden Book ", and "A Letter to Home" tell stories about Chinese stories from different periods, convey the Chinese spirit, and resonate with the Chinese people. In recent years, major satellite TV and video platforms have also produced multiple cultural programs from an innovative perspective, combining cultural and creative industries and cultural tourism industries to narrow the distance between traditional culture and young groups and make traditional culture a new trend.
Beijing Satellite TV " is new·Forbidden City " explores the history and culture of the Forbidden City, and joins forces with cross-border designers to create cultural and creative derivatives; Zhejiang Satellite TV's ",000-mile ride alone " visits 12 world heritage sites to explore and present the rich cultural connotations of world heritage; iQiyi "appears on! Dunhuang" "It's on the stage! Luoyang" explores the ancient city of history from the perspective of young people and replicates the highlights of the ancient city; the 2021 Henan TV Spring Festival Gala program " Tang Palace Night Banquet " became popular on the Internet, and the subsequent " Chinese Festival " series also gained a high reputation. While promoting festival culture, it made the national style aesthetics deeply rooted in the hearts of the people; the " Dance of the Thousand Years of Dance" jointly created by bilibili and Henan TV tell the story of China in the form of dance.
demonstrates cultural soft power
Variety shows have become a bridge of communication for the new generation
Once upon a time, Hong Kong and Taiwan programs were popular in the mainland, and were the childhood memories of the 80s and 90s generations. After 2010, the production level and funding of domestic variety shows increased significantly, quickly turning the situation around.
The vitality and potential of the mainland market are widely recognized, and Hong Kong and Taiwan artists have joined mainland variety shows, which has also helped the market expansion of the program. In 2013, "The Voice of China" was purchased and broadcasted by Taiwan Zhongtian TV Station, setting off a ratings frenzy. The second season of the show was premiered, and the Taiwan ace program " Kangxi is Coming " was defeated at the same time. In 2014, Hong Kong artist Nicholas Tse cooperated with Zhejiang Satellite TV to launch " Twelve Tastes ", and Taiwanese hosts such as Cai Kangyong and Liu Hanya also cooperated with video platforms to launch programs such as "The Debater" and "The Adventure of Life". In 2022, Hunan Satellite TV and TVB jointly launched the music variety show "The Voice of the Continuous Hong Kong Music Season", with Hong Kong and Mainland singers join hands to resing the classics. The program not only ranked first in the same period of satellite TV when it was broadcast in the mainland, but also became the highest-rated music variety show in TVB so far this year, reaching 70% of Hong Kong's TV audiences.
variety shows are increasingly becoming an important carrier for demonstrating China's cultural soft power. Through cultural exchanges, these high-quality variety shows eliminate the regional barriers between young people in Hong Kong, Macao and Taiwan and the mainland, deepen the emotional resonance of the new generation of , and allow the concept of the Chinese nation to be deeply rooted in the heart.
From "bringing in" to "going out"
The original power of Chinese variety shows has risen
In the past decade, the domestic variety show market has also experienced a huge transformation from relying on foreign models to innovative breakthroughs, and the blooming of original programs has been achieved. A number of original program models with Chinese characteristics have successfully gone overseas, and domestic variety shows have gradually become more and more influential in the international market.
Since 2012, phenomenal programs have been released and the ceiling of program investment promotion has been continuously broken. According to industry data, as of 2014, 7 variety shows have invested more than 100 million yuan. A large amount of funds have caused the development of programs to focus on efficiency and neglect creation. The introduction of successful foreign models and reproduction of successful themes have become a craze.
According to statistics, more than 30 variety shows that introduced foreign models have been broadcast on the satellite in the first half of 2013. Since 2014, many popular programs such as Zhejiang Satellite TV's "Running Man", Jiangsu Satellite TV's "'s Brain ", CCTV-1 comprehensive channel "Great Challenge", Tencent Video " Please Refrigerator " have all learned from successful foreign experience through copyright introduction and joint production. The themes that have been recognized by the market in parent-child, outdoor games, tourism and other categories have been quickly copied, and the overseas copyright of similar programs is very popular.
"Stone from Other Mountain" has driven the rapid development of domestic variety shows and achieved many enduring "N-generation" products, but it has also triggered the industry's reflection on the lack of original ability.In 2015, the State Administration of Radio, Film and Television issued the "Notice on Strengthening the Management of Reality Shows" also proposed to root the excellent traditional Chinese culture, vigorously promote innovation and excellence, moderately control the number of programs introduced, and encourage original program models with distinct Chinese characteristics, Chinese style and Chinese style.
In 2017, Zhejiang Satellite TV's "Running Man" was renamed "Running Man" since the fifth season, Hunan Satellite TV's "I Am a Singer" was renamed "Singer", and "The Voice of China" has no longer introduced overseas models since 2018. The introduction of variety shows on the top has marked that domestic variety shows have begun to get rid of their dependence on overseas models and enter the original stage.
018, Chinese original program modes such as "National Treasure", "Reader", "Classic Songs" " Battle of Heaven ", " Sounds of the Live HTML ", " Cross-border Singer ", "Kung Fu Boy", and "Long Time No See" appeared on the main stage of the Cannes Spring TV Festival, and Chinese original variety shows began to be recognized by the international market. In addition, Zhejiang Satellite TV's "I Am an Actor", Hunan Satellite TV's "Voice in the Scene", Youku's "This! Programs such as "Slam Dunk" have successively signed contracts with overseas companies, realizing the program model "going overseas". " sound enters the hearts of " "This! Variety shows such as Street Dance and "Ride the Wind and Waves" have set off a craze for overseas viewing. From "bringing in" to "going out", the original power of domestic variety shows has risen rapidly. Over the past decade, domestic variety shows have entered the stage of comprehensive quality improvement from a blowout expansion, achieving leapfrog development. On October 16, 2022, the 20th National Congress of the Communist Party of China was held in Beijing. The report of the 20th National Congress pointed out a new direction for cultural construction in the next five years. Variety shows will adhere to the people-centered creative orientation, strengthen value guidance, tell Chinese stories well, and spread Chinese voice well.
Special Planning | Extraordinary decade under the film and television lens
● National drama This decade: profoundly reflects the changes of the times, strives to write the call of the people
● Domestic films This decade: integrate into the tide of the times, strives to climb the peak
● Variety shows This decade: accumulating strength to take off, enter the stage of high-quality development
Picture: Douban, program official micro
Submissions please send to email:
