Art + Technology, innovative narrative interprets the vivid picture of "happiness is derived from struggle".
On October 12, the large-scale online documentary "Happy China " produced by Youku was launched by The Ten Years of the State Administration of Radio, Television, and the Internet Audio-Visual Department of the State Administration of Radio, Film and Television, and the Beijing Radio, Television Bureau . The program uses innovative narratives of "art + technology" to record the ordinary lives and struggles of ordinary people from all walks of life, and combines immersive plots and documentary stories to interpret the vivid picture of "happiness is the result of struggle" in the cross-time and space dialogues that travel through ancient and modern times.
In order to welcome the 20th National Congress of the Communist Party of China, Youku used his passion to create the documentary "This Ten Years·Happy China". The film adheres to the creative concept of "little people, real heroes, positive energy, and great feelings". Taking "people's sense of happiness" as the entry point, it records the work and life of ordinary people from various industries from multiple angles such as science and technology, legal system, society, people's livelihood, sports, and culture, and shows China's new development and new changes.
program innovatively expresses, using the "question of happiness" of ancient sages across thousands of years to lead to documentary stories of figures from many eras. The first episode of the program "The Wind Blows the Scent of Rice Flowers" focuses on the development of China's agricultural development, and uses the famous agronomist of Northern Wei to send a thousand-year-old question to modern people as a guide, and answers it with realistic records, spreading out a gorgeous picture of "saving the world and stabilizing people's livelihood". Zhou Dehua from the Seven Star Farm of Beidahuang Group showed that farmers can also fly planes, Xu Dan from the plant factory showed that AI soilless cultivation, and Guo Tingliang from Jia Sijie's hometown of Shouguang City, Shandong Province, brought convenience to farmers and consumers through ordering agricultural ... The program shows the Chinese spirit and new agricultural style among individuals.
In addition, "This Ten Years·Happy China" also leverages the advantages of the Internet's youthful voice, combines art with technology, and uses cutting-edge technologies such as installation art, multi-faceted screen technology, XR, etc. to create an immersive stage for dialogue between ancient and modern times. For example, in each episode, a literary worker interprets ancient sages, creates a cross-time and space dialogue atmosphere through XR technology, combines immersive plots and documentary stories, and inspires young audiences to empathize with and resonate with . This is also Youku's new expression in deepening the exploration of "documentary +".
"The combination of art and technology gives the seemingly dotted dialogues between ancient and modern times a logical line." Zhang Wei, director of the film, and director of the content director of Youku Pan Entertainment Content Center, believes that such narrative techniques realize the connection between advanced technology and time and space emotions, not only show the unchanging cultural heritage and spiritual pursuits of ancient and modern China, but also brings the audience a better visual and sensory enjoyment.
According to reports, the program will also present 20 macro themes such as rural revitalization, scientific and technological self-improvement, the beauty of silver hair, youth dreams, and common prosperity, reflecting the Chinese people's sense of happiness and gain. In conjunction with different themes, the stories of pioneer characters will also be integrated to show the spirit of the times of the Chinese people's unremitting struggle in pursuit of beauty, such as the inspirational story of Winter Olympic champion Su Yiming telling the inspirational story of "meeting at the top". At the same time, we will present the hot social topics that young people are concerned about today, and use young voices and perspectives to show the new journey of struggle in the new era. "Every theme in the film is a key point in China's development today. We hope to strengthen interaction with young groups through more diverse content innovations." Zhang Wei emphasized.
From "This Ten Years·Happy China" to "There is a Preparation for National Medicine" and "Shining! Chinese Civilization" and "Hong Kong, Our Story". Recently, Youku has successively released a number of online documentary works that praise the Party, the motherland, the people, and the heroes. "The National Medical Prescription" focuses on the story of traditional Chinese medicine in fighting the epidemic; "Shining! Chinese Civilization explores the highlights of national culture; "Hong Kong, Our Story" presents a beautiful picture of Hong Kong. Youku has created a vision of history and the times from multiple perspectives, tells Chinese stories well, and spreads Chinese culture.
It is reported that Youku produces "All the Road Elephant North", "My Times and Me 2", "The Light Chaser 2: The Youth of Struggle", "The Most Beautiful China 6", "News! Many documentaries such as Mountains, Rivers, Lakes and Seas were also selected as the State Administration of Radio, Film and Television in 2022 to promote the "Promote the core socialist values and build the Chinese dream together". Previously, Youku has been commended for two consecutive times by the "Outstanding Documentary Broadcasting Platform of the Year".
Editor: Wang Yan
