Sohu Entertainment News (Hu Tu Photo/Text) The huge seven-day National Day holiday has come to an end.
Back to this year's National Day holiday, the film market ended the "coldest National Day holiday in history" with a box office of 1.5 billion in 7 days; in the variety show market, two ace comedy programs "Talk Show 5" and "Annual Comedy Conference 2" dominated the market, but the reputation and popularity have declined significantly, which has become an indisputable fact.
In contrast, the drama market has more than 10 new dramas on the seventh day of National Day, with all the themes ranging from suspense detectives, urban sweet pets, and inspirational times. But correspondingly, the lack of "leaders" in the drama market has intensified.
What other top works will be available for broadcast in the drama market after the National Day holiday? What signals will they send to the market? Let's take a look at the end.
" County Party Committee Courtyard " " Rock and Roll Flower " is to be broadcast. In October, major dramas are coming in
. In the drama market, October has never been an important period. However, due to special factors such as the "gift schedule", there are still many top dramas this month.
In October this year, the drama market was the first to attract attention to several tribute themes. One is "Our Ten Years" starring a group of high-quality actors such as Bai Baihe , Bai Yufan , Dong Yong , Guo Xiaodong . The drama is directed by many well-known directors such as Mao Weining , Yang Yang , Liu Haibo , etc. The whole drama is divided into 11 units, recording 11 moving moments from 2012 to 2022, and the beautiful journey of the people's sense of gain, happiness and security.
"Main theme + unit drama creation model + young actors starring" is the standard configuration for the creation of main theme themes in the drama market in recent years, and at the same time, it has also spawned many excellent works. For example, "Meritorious" broadcasted last year during the National Day, "Together" broadcasted two years ago during the National Day, and the movie " My Motherland and My Homeland " broadcasted two years ago, have both achieved both popularity and reputation.
Will "Our Ten Years" be the next "main theme" high-quality product? The situation is optimistic.
and "Our Ten Years" are also included in the "key projects of the Twenty Generations of Excellent Film and Television Show" Hu Ge "County Party Courtyard" that was five years away from the small screen. The drama is produced by Noon Sunshine, directed by "Noon" generation director Kong Sheng , and written by Wang Xiaojung. It tells the story of County Party Secretary Mei Xiaoge and his colleagues uniting the people to build Guangming County.
Noon Sunshine has always been good at creating the title of "man drama". This time, it has made a lot of market gimmicks with starring Hu Ge three times. However, after "Meeting Time" and " Ode to Joy 3" failed one after another, the golden signboard on the Chinese opera's front seems to be no longer so exciting. Can the midday sunshine return to the "Parents' Love" period? The market retains expectations. In the tribute drama, "Public Prosecutor Elite" starring Dilraba and Tong Dawei also attracted much attention. With the first female prosecutor title in China, "Public Prosecutor Elite" seems to be a derivative work of " bottom line " that had been hotly discussed in September this year. It also focuses on domestic public security, procuratorial and judicial departments, and also uses real cases as creative material. Even in the combination of actors, there are also traffic actors participating. It is hard to say whether "Public Prosecutor Elite" can surpass the "Bottom Line" which is "first". In addition to the tribute dramas, the market has also prepared other types of works for audiences of different ages. For example, the urban inspirational theme " Light Chaser " with "three matches" from Luo Yunxi and Wu Qian . The drama is set in the background of a private public welfare rescue organization and tells the story of a group of people who gathered because of love and chased light for love and joined the rescue team and experienced various disaster baptisms and finally saved each other.
against the Korean drama "Descendants of the Sun". Can Wu Qian, Luo Yunxi, the "first love CP" that once ignited the mass market in "Why Sheng Xiaomo", once again trigger the popularity of the drama market? It remains to be seen.
also partnered for the third time Cheng Yi and Zhang Yuxi . " Nanfeng Zhi Is My Meaning" starring the two actors is adapted from the novel of the same name in Qiwei. The new career setting of "drug R&D + surgeon" also adds a new dimension to the creation of character design in the drama market. Who will trigger heated discussions in the market first for these two pairs of "three matches" CPs? Let's wait and see.
In the new October drama, there is such a big drama that also attracts much attention. One is the female theme "Rock and Roll Flower" scheduled for October 11 today, and the other is the romantic comedy "Rich Heart" about the growth of three women.
The former is starring Yao Chen . In the play, she plays a middle-aged and unsuccessful rock musician. The various family frictions she experienced with her daughter during the day are also a major highlight of the whole play.
"Mid-aged woman's life is frustrated + uncoordinated mother-daughter relationship" constitutes the entire drama and also enriches the theme types of the current domestic drama market. "Rock Flower" may become a highlight of the next drama market with its unique drama style.
Overall, this October, the drama market has a variety of themes and types, and young actors and Mesozoic actors have their own characteristics. Judging from the market trends in previous years, it is also very easy to produce "dark horse" works this month. For example, " My Babylonian Lovers " broadcasted last year and "Chess Soul" broadcasted in the market two years ago were all unexpected by the audience.
Who will be the next "dark horse" work? " Obsession is like a shadow ", "Riking Hearts", and "South Africa Knows My Thoughts" are all possible.
"Uniform drama" and "cadre style" are coming, are young actors finding a new path to transformation?
Hu Ge, Dilraba, Luo Yunxi, Cheng Yi, Zhang Wanyi... But judging from the types of dramas starring actors, this is a January contracted by "uniform dramas" and "cadre style".
Hu Ge plays a grassroots cadre wearing coarse linen clothes in "County Party Courtyard". Leading colleagues, uniting the people to develop Guangming County and seeking happiness for the people is his basic daily life and the topic that runs through the entire drama. We don’t know whether Hu Ge’s performance in the play has the style of a grassroots cadre.
But it is known that since traffic actors have been launched in many tribute dramas in the past two years, the "entering" of young actors has become a common topic in the entertainment market. "Outside the play" Yi Yang Qianxi , Hu Xianxu and other young actors applying for "civil servants" have been boycotted by small town questioners; "Inside the play" many young actors wearing military uniforms, uniforms, and even cadre clothes also staged the style of contemporary young civil servants in the play.
The market basically holds two attitudes to this type of work. One is that there are definitely many young male actors who lack masculinity. When playing such roles, they lack the courage and professionalism of law enforcement personnel such as people's police, special police, etc., and they have negative emotions towards their creative attitude of applying makeup in the play and abuse of filters later. The other voice is that the addition of young actors enriches the visibility of this type of subject matter, and even commercial returns. This is unintentional to be a happy event for the creation of the series.
famous director Liu Jiacheng once said in an interview with Guangming Daily , "I do not oppose (using this type of work) traffic, but I oppose the theory of traffic only." This means that many current tribute themes, or serious subjects under the banner of "uniforms" and "old cadres", in addition to introducing new faces at the main creative level, the "traffic" needs to be rationalized in the content of the series creation.
This is one of the issues that need to be vigilant about this year's work with "uniform drama" and "cadre style".
Noon sunshine, Huanrui Century , Huace Film and Television ...Who will be the king behind the scenes?
From the perspective of the behind-the-scenes production company, this is also a popular drama moon.On the list of new dramas in October, listed companies Huace Film and Television and Huanrui Century have surfaced. The Noon Sunshine, which has a strong position in the drama market, and the blank film and television that has created many suspense themes such as "The Twelve Hours of Chang'an" and " Wind Rises Luoyang " are also included.
In addition, the four major platforms of iQiyi, You and Tencent, which adhere to the "cost reduction and efficiency increase" effect have also launched at least one platform exclusive drama this month. This October drama market is very lively.
It should be emphasized that in the past two years, government-oriented institutions such as the China Procuratorate Press of the Supreme People's Procuratorate have also become a common phenomenon. The first producer of the "Public Prosecution Elite" in the currently to be broadcasted drama, and the upcoming "Bottom Line" is the first producer, which ensures the professionalism and creative standards of law enforcement themes to a certain extent.
But in terms of the company's drama production capabilities, the "County Party Courtyard" created by Noon Sunshine undoubtedly has the greatest chance of winning. Although as mentioned above, "Noon Drama" has suffered repeated mistakes in the past two years, the tough guy combination of "Kong Sheng + Wang Xiaoqian" has to a certain extent guaranteed the quality of the drama.
Huace Film and Television is the first among these listed companies to enter the "Treasure Drama" field. As early as the opening meeting of Shanghai TV Festival in 2019, Huace Group President Zhao Yifang said, "The company's main theme works have expanded to more than 30%.
However, judging from the main theme drama works handed over to the market, the popularity established by Huace Film and Television in this field still relies on "volume". For example, the " Orange and Red Era" that have been handed over to the market in recent years have failed to resonate with the market in terms of creative standards.
On the contrary, Yaoke Film and Television, which does not have much creation in this type of subject, gained a foothold in this type of genre in 2020 with a "Together". The road to creating the "main theme" of Huace Film and Television still needs to strengthen the reputation of the works.
Huanrui Century is one of the more volatile companies. From the core artist Yang Zi solution to this summer, to the performance of "Agarwood and Soup" in this year's summer season is inferior to several other ancient puppet dramas during the same period, it is obviously not much time left for Huanrui Century.
This time, the Q4 quarterly performance was suppressed on "The South Wind Knows My Implications" starring Cheng Yi and Zhang Yuxi, and the situation was not optimistic. After all, Cheng Yi's fan appeal to modern dramas has not yet been established, and Zhang Yuxi, who is also his own artist, can only play in unknown online dramas. The CP effect of the two may not help Huanrui Century achieve its year-end performance.
Overall, in October drama market, from the perspective of behind-the-scenes production companies, the "Chinese drama face" Noon Sunshine still has a greater chance of winning. Huace Film and Television, Huanrui Century, Liubai Film and Television, and even major platforms led by BAT, it is not a bad idea to bring out customized dramas to satisfy your hunger at a time when the landlords have little left in their surplus food.
Will the drama market still burst into a new high like the "summer season" this October? You might as well be more patient. After all, the traffic of the younger generation such as Hu Ge and Dilraba is enough to ensure that many works are not short of popularity.
