Kuaishou's first music female anchor growth reality show "Sound like Summer Flowers" was launched on August 19. Thirty female anchors gathered on the stage, singing, dancing, and live broadcasting, using music to convey the power of women and conveying the voice of "let the world see my colors" to the public. The second square song meeting of the program was recorded in Changsha. Beijing Youth Daily reporters went to watch and participated in the recording, and interviewed some of the main creators and contestants.
The summer flowers are gorgeous, and the stage is colorful
The second square song meeting of "Sound like Summer Flowers" broadcast on September 30 and October 7 has a total of 9 stages, 18 contestants, in groups of two or two. The contestants are composed of female anchors from Kuaishou platform, including music anchors, game anchors, and appearance anchors. The stage songs range from classic OST to familiar Minnan Song , from sweet campus love to sad love songs, and even adapted songs to present the Jiangnan story with exotic scenery.
The stage is always a place of innocence and passion, just as colorful as summer flowers. The contestants are on the stage, no matter what experience they have, no matter how many people in the live broadcast room support themselves, standing on the stage is to compete on the same starting line fairly. Facing the same audience under the stage and the same audience after the show started, the contestants use their strength to strive to turn the summer memories into a bouquet of ever-glorious flowers, and let the flowers of their dreams bloom in a more dazzling place.
I hope there are more people in the live broadcast room
After watching the stage, we interviewed the contestants' senior sister, Li Jingjing and Yin Huohuo. When we asked why we participated in this show, they answered very straightforwardly, "I hope there are more people in the live broadcast room and more fans", "I heard that participating in the show can increase fans, so I'm here." Unlike the answers that the sisters answered "playful" and "scam from the agent" in "" that have comedic effects, such as "playful" and "scam from the agent", their answers are the most realistic questions.
live broadcast room, a cruel place, there is no shortage of talented and charming anchors. How to make people who enter their live broadcast room willing to stop and watch, stay in the live broadcast room and become fans, or even be willing to give rewards is a problem that every anchor has to face and consider every day. A small live broadcast room is their world. In the live broadcast room, singing and dancing, showing their talents, chatting and talking... However, the world is so big and the flowers are gorgeous, the live broadcast room cannot fully display it. The program "Sounds Like Summer Flowers" gives the anchors more possibilities, and showing their different aspects to the audience, which also adds the possibility of "growing fans". The host senior sister revealed: "I have gained nearly 1 million fans just after the show was broadcast."
Multi-dimensional collision
When interviewing the main creative team of the program, they emphasized the word "multi-dimensionality". The multi-dimensionality of the contestants comes from different partitions in the live broadcast room; the multi-dimensionality of the audience includes fans in the live broadcast room, "300 fans on the entire network"...
The success of the program relies on the multi-dimensionality of the program production. The program "Sounds Like Summer Flowers" combines long programs, short videos, and live broadcasts. The long-term variety show jointly broadcast on Kuaishou and Migu Video brings an immersive experience to the audience. Relying on Kuaishou's short video ecosystem, it meets the rapid dissemination of program materials, and the anchors' uninterrupted live broadcasts bring the audience the happiness of "cultivation".
multi-dimensional collision brings more possibilities.
can open the stage at any time
The program is positioned as a "female anchor growth reality show". During the recording and broadcast of the program, the contestants were also broadcasting live, and even increased the workload of live broadcast.
anchor, music, reality show, stage... "Sound like summer flowers" gives contestants a stage different from the live broadcast room, and also gives audiences a contestant who is different from traditional talent show. The contestants are first the anchors in the Kuaishou live broadcast room, and then the "showman" in the show.As the promotional lyrics of the show read, "They say that the enthusiasm of life has nothing to do with youth. Click the live broadcast to open the stage at any time! Here you can see the four seasons, life, and your love"!
Stage, live broadcast, and life seem to be no different. "Sound like summer flowers" is like summer flowers.
text/Beijing Youth Daily intern Du Ziting
edit/Cui Wei
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