1. Behind the box office sales of "
,000 Miles Homecoming ", fatal problems were exposed
"home Homecoming Homecoming" became the unsurprising champion of the National Day holiday, with a box office of over 900 million in 7 days, and the second place was produced by Bona , which gathered Huang Xiaoming , Li Bingbing , Feng Shaofeng , Lin Yongjian The main theme movie " Ordinary Hero " with a box office of only 110 million yuan in 7 days.
Last year's National Day holiday, Bona's " Changjin Lake " produced by Bona made more than 400 million in box office every day, and once became the focus of global attention. This year, Bona's "Ordinary Hero" produced by Bona's 7-day box office was only more than 100 million, which is a huge difference!
"Changjin Lake" producer and boss Bona Yu Dong of course is not happy.
"The Return of a Thousand Miles" has made a big box office sales, which is also compared to the pitiful box office revenue of other movies. It has actually exposed two major hidden dangers, which should arouse the industry's high vigilance!
2. Hidden danger 1. The box office of the National Day holiday was reversed 5 years ago, the number of viewers fell sharply, hitting a record low
National Day holiday, Spring Festival holiday, and summer holidays are three prime time periods for my country's movie box office to obtain profits. This year's National Day holiday is known as the "the most barren National Day holiday", with only a few blockbusters such as "The Road to Return", "Ordinary Heroes", " Steel Will ".
has the only one who can dominate "The Road to Return".
The number of viewers fell sharply this year. On the first day of the National Day holiday, the number of viewers nationwide was 6.39 million, down more than 50% from last year.
Check out the data statistics in the past five years!
The current trend is that the total box office of the National Day holiday will not exceed 2 billion, while the box office of the National Day holiday last year was as high as 4.376 billion, and the total number of viewers reached 93.291 million.
In 2017, the box office of the National Day movie was 2.6 billion yuan.
We cannot be overshadowed by the box office boom brought by "Going Back".
3. Hidden danger 2. The movie theme is single, the audience's interest is not high
This year's top movies are basically homogeneous themes, which are main theme movies, and the genre is relatively single, resulting in the audience's interest in watching movies.
plus there is insufficient number of attractive movies, so the audience has little choice.
and other things have made the dominant player in "The Road to Return", but "The Road to Return" has a box office of 900 million yuan in 7 days, which is not very ideal, once again proves the fact that the number of viewers has dropped sharply.
After all, this movie has basically no competitors, and compared with the box office of "Changjin Lake" last year, it is a world difference.
4, Wu Jing and Bona boss Yu Dong became the biggest beneficiaries
"The Way Back" is a movie invested by Wu Jing. Like "Wolf Warrior 2", it belongs to the theme of " evacuation of overseas Chinese ". It currently has a Douban score of 7.6 points, which is a fairly standard. However, it has a word-of-mouth effect and is considered a successful commercial movie . Wu Jing must have made a profit in the movie
, but what the author said is not the benefit of making money, but the benefit he will benefit in the creative direction in the future!
If Wu Jing's "Wolf Warrior 2" was put five years ago, would the box office still reach billions? This is hard to say, because the audience's acceptance of heroes will change.
The era is changing. The heroes in "Wolf Warrior 2" have used their own strength to save many compatriots in danger. The exaggerated and externalized heroes were very popular at the time, and they corresponded to the background at that time.
Now, in "The Road to Return", Zong Dawei played by Zhang Yi is also a hero. He is more like an ordinary person with many shortcomings. He is also timid and speculative, but the pressure of the situation has made him slowly become a hero. Audiences 5 years later have already liked to accept this down-to-earth, restrained and real hero.
Why is Wu Jing the most beneficial?
Because he still has a movie called "Wolf Warrior 3" waiting to be filmed and released, how can he get the audience's acceptance? Like "Wolf Warrior 2", it may not work if you rely on your own strength to rush and fight hard.
"The Road Back" will give Wu Jing a great inspiration. I believe he will plan the shooting content of "Wolf Warrior 3" with Rao Xiaozhi, Guo Fan, and several friends.
Why is Bona CEO Yu Dong also the biggest beneficiary?
See how miserable this year's "Ordinary Heroes" is?
Last year, the box office of the two "Changjin Lake" series reached more than 9.7 billion yuan, making Yu Dong believe that as long as there are many stars participating in the performance, as long as it is the main theme, only reflecting the unity and friendship of the Chinese people will be resonated with the audience and there will be box office.
Let’s watch these movies produced by Bona, “ Chinese Captain ”, “ Chinese Doctor ”, “ Red Sea Action ”, “ Witness Tiger Mountain ”, and “Changjin Lake” are basically group scenes, and they all achieved good box office.
However, this year's "Ordinary Heroes" did not work, and there were many stars used, which was a huge difference in the box office of "The Road Back", which shows that the audience is already a little aesthetically tired of the "hero group image" movies.
This gave Bona Yu Dong a kind of inspiration. The direction of the film creation he invested in needs to be changed. How to make the main theme movie well? "The Road to Return" should give him a lot of inspiration.
Why are there fewer people watching movies this year, and there are very few movies released on this National Day this year? The box office of "The Road to Return" is very different from "Changjin Lake"? Why does this happen in
? Do you think "The Road Back" is good?
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