film reviews are highly praised, and the gay movie "Bros" with great publicity has been officially released recently, but the box office has lost money. It currently has only a box office of US$4.8 million in the first weekend, and the previous expectation was US$10 million, far less than expected.
This will mean that this movie with rave reviews will end at a loss.
Starring and producer Billy Eichner was very sad. He complained online and said: "This is the real world. Straight men will not read any gay content and will not care about it."
He said that this is one of the best movies reviewed this year. " Rolling Stone " magazine even included this movie on the list of best comedy in the 21st century. It is really heartbreaking to see such box office results, but straight men in the United States just don't buy tickets.
Billy Eichner said that this type of movie has always been difficult to sell because many theaters are unwilling to promote and release, so it is also the reason why no one can see more of this type of movies.
Billy Eichner also said that the release process of this movie was very difficult, and many cinemas refused to release the movie. A chain of cinemas because the movie had same-sex content. The cinemas believed that it damages the image of the cinema and stopped broadcasting the trailer during the trailer.
resulted in the movie being released in central America and only in a few independent theaters.
Although most areas in the south have been released, due to the inability of the public to accept it, local theaters do not actively promote it, so almost no one watches it, and the box office of a series of regions is almost 0.
Currently, it has large-scale publicity and promotion in four cities: New York, San Francisco , Los Angeles and Chicago .
However, the production company is still optimistic about this movie. They believe that the movie may be popular on streaming websites and make the company pay back its capital, but it has become a definite reality that the movie does not make money.
