3 months gone Li Jiaqi rumored to be back in the live broadcast room! ! ! However, since Li Jiaqi's live broadcast room suddenly stopped broadcasting on June 3, rumors about his return have been one after another in the past few months. It takes three months to stop. In fact, the reason behind it is not that simple!
Last year, the Zhejiang Consumer Protection Committee Association had discovered violations of Li Jiaqi and other anchors during Double Eleven, including indecent behavior during the live broadcast, no display or comprehensive display of the product outer packaging, and exaggerating the product's efficacy and frequent mention of other platforms. This time, three days after Li Jiaqi stopped broadcasting, the Zhejiang Consumer Protection Committee Association issued another notice, repeatedly "falling" and once again consuming the trust of netizens.
Is it ignorant or floating? As his fame becomes more and more powerful, many top domestic entertainment stars have been to his appearance. Li Jiaqi is even more popular than many idols. She has "confused speeches" without any restraint, directly criticizing customers. In the face of Yang Mi's openly speaking, Yang Mi's openly spoken, which aroused the indignation of many netizens and criticized Li Jiaqi's behavior.
Make a fortune by making a living by "women's meal", but disrespect women. Li Jiaqi's repeated confusion and speeches have really hurt the hearts of countless fans. In fact, no matter which industry you are in, in addition to having excellent professional qualities to go far, morality and quality are the key to your final victory. It can be said that Li Jiaqi still has a big gap in this regard.
In addition to playing the edge ball and playing the popularity of the yellow voice, Li Jiaqi's eating habits are also ugly. From a middleman to a monopoly, standing at the commanding heights of morality, and thinking that netizens are seeking benefits, Li Jiaqi has become the "spokesperson" of consumers. After gaining support from fans and having a lot of traffic, consumers have indeed bought their favorite products at a cheaper price in the short term. But from a long-term perspective, consumers are definitely at a disadvantage. Never forget the iron rule of business "wool comes from sheep". The only purpose of business is to make money, and Li Jiaqi is no exception.
is restrained by top anchors like Li Jiaqi. Brands have been struggling with "big anchors" for a long time. If you want to break this monopoly and oppressed model, it is inevitable that another traffic battle will be fought for. What's more, Li Jiaqi, who was born in the mall, recommended cosmetic products such as lipsticks and are indeed "not very good at recommending other categories of products, and has also caused a lot of "trouble" for brand owners; and the marketing expenses of top internet celebrity anchors put the merchants in a lot of pressure, and they were busy when selling goods. After selling them, they found that they lost money and made a lot of money.
For other brands, standing on the same starting line, they might have the opportunity to compete with other peers, but once other brands enter Li Jiaqi's live broadcast room, they can't even think about it. They are not only worried about being compared, but also worried about being slashed.
"De-large anchoring" has become the main task of brand owners. The "price-breaking marketing" in the live broadcast room is essentially that brand owners act as cannon fodder to help anchors attract traffic. When selling goods at low prices has always become the norm in the live broadcast room, they lose the essence of their advertising. When the top anchors on the platform have already grasped the right to speak in the channel, their relationship with the brand owner will inevitably be deformed and imbalanced.
A healthy live broadcast room does not just attract traffic at low prices. It is obviously a deviation from selling goods at low prices for a long time. Although the exploration of brands will take a period of pain after "de-large anchors", in the long run, this is also a step that companies must take to survive.
