As of September 27, the pattern of the National Day holiday has changed again.
"The King of the Sky" official microblog announced a re-release release and urgently withdraw from the National Day holiday; the movie "Search and Rescue", starring Donnie Yen and produced by , suddenly announced a scheduled release on October 3, and a preview was released.
According to the time of the release of the two movies, the interval between one movie temporarily withdraws from the "limited file" to the other movie is no more than 3 hours.
Before this, films such as "No Name", "Deep Sea" and "Heat" that had released trailers were eventually missed the National Day holiday due to various reasons.
At this point, the situation in the National Day holiday has become increasingly confusing, and many industry insiders are generally not optimistic about the predictions of the National Day holiday.
Affected by the withdrawal of "The King of the Sky", combined with the data of Maoyan and Lighthouse Professional Edition, as of now, the pre-sale box office of the National Day holiday has dropped from more than 40 million to more than 20 million today.
The performance of the other blockbusters, "0,000 Miles Homecoming " currently performs the best in the pre-sale box office, firmly ranking first, with a box office of over 14 million; " Ordinary Hero " and "Iron Will" ranked second and third, with the former having a pre-sale of over 3 million, and the latter having a pre-sale of over 2.6 million.
On social platforms, "The Road to Return" was the earliest. On August 11, the official Weibo and Douyin platforms have begun to release materials one after another. At present, a trailer in Douyin has exceeded 1.96 million likes. Subsequent materials are also being released. According to Maoyan Professional Edition, the number of people who want to watch the movie exceeds 270,000, the number of views on Douyin topics exceeds 1 billion, and the proportion of films on the first day reached 39.5%.
B site platform, "Witness the Way of Returning" released the "Witness the Way of Retreatment of Overseas Chinese" second creation solicitation activity, with the highest amount of division prizes reaching 15,000 yuan and the highest amount of individual prizes reaching 1,000 yuan. This move will undoubtedly stimulate the enthusiasm of some small and medium-sized Up owners to participate in interaction and continue to accumulate the film's voice on the video platform.
The film director is Rao Xiaozhi , directed by " Nameless ", produced by Guo Fan , Wang Hongwei , and starring Zhang Yi , Wang Junkai , and Yin Tao . It is adapted from the real evacuation of overseas Chinese story. At the same time, other actors in the movie also have a reputation guarantee. For example, on September 9, he just won the 33rd Huading Award for "Best Actor" for the movie " Liu Qing ", he is also the actor of Feng Huacheng in "The World", and Wang Xun , who is good at interpreting small characters. After the premiere of
html on September 26, the industry's reputation is currently relatively stable. Some professionals commented that the film has achieved a good balance between commercialization and main theme.
"The King of the Sky" was withdrawn on the same day, and the movie "Search and Rescue" announced to be released has become another "extreme" film this year.
This film tells the story of "sacrificing one's life to save one's son" in extreme weather. With the "action movie reputation guaranteed" Donnie Yen, he still attracted a lot of large-scale movie viewers. On the first day of schedule, the number of people who want to watch Maoyan has reached 24,000, and the number of views on TikTok topics exceeded 90 million.
With the number of "extreme files" gradually increasing, movie marketing is also gradually adapting to the rhythm of "emergency situations". "Search and Rescue" quickly topped the hot search list on Weibo within a few hours after the release date; three of the eight materials released by Douyin were on the hot search list on Douyin Entertainment.
. Donnie Yen, the producer of movies and starring , also personally posted on Weibo to promote it, saying that this is a new type of story he has tried in his film career, and I hope everyone can support it.
In the crowded main theme track, the other two movies "Ordinary Heroes" and "Iron Will", due to the restricted themes and the late release date, their performance is not very ideal.
This year, several cartoon movies focusing on the youth market, with unique features from theme to genre.
In several films, the latest release of "New Big Head Son and Little Head Dad" performed the best in data.The number of people who want to watch Maoyan Professional Edition ranks second, reaching 98,000, second only to "The Road to Return". The pre-sale box office exceeded 450,000, ranking fourth; the first day of the film schedule accounted for 12%.
From the perspective of the marketing and delivery platform, the main position of the film is on Douyin, and the topic #Movie New Big Head Son 5 has exceeded 17.63 million views in a single day. At present, the total number of views of Douyin topics exceeds 75 million.
It is worth noting that the film focuses on animated movies with the theme of China's aerospace, as well as Ju Ping sisters and Dong Hao uncles as dubbing, and Sister Moon sang the theme song - these voices accompanying childhood and the combination of "Yi Qing Hui" have increased the attention of the film to a certain extent.
In comparison, the number of people who were announced and announced earlier in the announcement and release of "New Cinderella 2" and " I Am Tyrannosaurus Rex " have 70,000 and 60,000 respectively. Judging from the audience's portraits, most of them are women aged 30-34. They are usually young and middle-aged women who accompany their children to watch movies. It can be seen that the audience of this type of movie is clearer.
In addition, judging from the situation of the movie distribution company, the attractiveness of the National Day holiday still exists. Among the list of producers of
, the most common ones are still several large film companies in the film and television track: Huace Pictures , Alibaba Pictures, Kujing Pictures, Wanda Pictures, Huaxia Films, Chinese Films , Bona Films , Alibaba Pictures, etc.; at the same time, you can also see some new producers, such as Shandong Cultural Tourism Group, one of the co-producers of "Search and Rescue". The collaboration between the film and television industry and the cultural and tourism industry inevitably reminds people of whether it has become a "share of common rescue" in the post-epidemic era?
This year's National Day holiday is quite special. Affected by the epidemic prevention and control in various places, whether the actual attendance rate of theaters will change remains to be continued to be observed during the National Day holiday.
