The summer season of the movie has come to an end. In September, there are 12 films in the Mid-Autumn Festival, which has only three days, a total of 12 films will be scheduled, an increase of 50% from the Mid-Autumn Festival in 2021. Among them, 9 films will be released on September 9, which is fiercely competitive. . As of the time when the Upstream News reporter published the article at 13:50 that day, according to the Lighthouse Professional Edition, the new film "Hello, Brother" starring Ma Li and is temporarily leading. These also make industry insiders expect that the popularity of the Mid-Autumn Festival can reverse the current box office decline and continue until the National Day holiday.
The three-month summer season finally ended with 9.135 billion yuan, exceeding nearly 20% of the same period last year. The summer season not only injects vitality into the entire market, but also allows many film workers to see hope.
However, the Mid-Autumn Festival, which is sandwiched between the summer and the National Day holidays, does not have core competitiveness in the short holiday period due to the embarrassing time. However, in recent years, due to the impact of the epidemic, the market has fluctuated more, and the film seems to hope that it will be more Released during holidays to reduce box office risks, which has also increased significantly compared to the 2021 Mid-Autumn Festival (8 videos have been released in total), and the types cover family, love, comedy, action, etc. Theme, many family films have filled the atmosphere of Mid-Autumn Festival reunion and attracted great attention.
comedy "Hello, Brother" was announced to be airborne in the Mid-Autumn Festival a few days ago. Although it is a "limited period", domestic audiences are always enthusiastic about comedy types. At present, the popularity of the film is currently ranked first in the Mid-Autumn Festival. If you want to see the index and pre-sale box office, the institution predicts that the box office will reach 500 million.
This film is the new work of director Zhang Luan after "Teacher·Hello". Invite actors such as Ma Li, Chang Yuan , Wei Xiang , etc. Happy Twist , and have a strong plot and comedy style. "Twist" smell. The structure of the film is a bit similar to "Hello, Li Huanying " and " Riding the Wind and Waves ", which tells the story of the protagonist traveling back to the past and seeing his parents when he was young.
As of now, the cumulative box office of "Hello, Brother" has exceeded 15 million, accounting for 43.7% of the box office and 34.8% of the screening. Other films have not exceeded 10 million, which also makes "Hello, Brother" basically He sat firmly on the throne of the Japanese crown.
There are many female-themed movies in this Mid-Autumn Festival. They are directed by three female directors: Zhang Aijia , Li Shaohong , Chen Chong , Zhou Xun , Zheng Xiuwen , Yi Yang Qianxi main The female-themed film " There is Her in the World " tells three stories in the popular platter method, which corresponds to the three relationships of couples, couples, and mother-in-law and daughter-in-law. It focuses on showing the beautiful qualities of women of different ages and professions, and the lineup and themes are blessed. Currently, the single-day box office is available. Ranked second.
is directed by Jiang Cong , and the military action film " Wolf Pack " starring Zhang Jin , Li Zhiting , and Jiang Luxia has also been airborne in the Mid-Autumn Festival. It is currently ranked third in a single-day box office, which surprised many people. The film features mercenary , which is rarely involved in Chinese action movies. It is quite fresh in terms of themes. The action scenes such as airborne surprise attacks, indoor gunfights, and close-fitting hand-to-hand combat have also made male audiences who haven't seen hardcore action movies for a long time. Looking forward very much.
directed by Chen Yongshen and starring Huang Zihua and List-Teng Currently ranked fourth. This is also the first time that "The Dear Lady" Huang Zihua appeared on the mainland big screen. The film was in August The 12th Beijing International Film Festival was unveiled. Currently, Douban has opened points, and the high score of 7.9 points also raises the audience's expectations.
adapted from the real historical event "Three Thousand Orphans Enter Inner Mongolia" main theme movie "Hidden Sea is the Grassland " ranked fifth. This is a family film about family bonds. It is directed by Er Dongsheng , Chen Baoguo Starring , Masu , Ayunga and others. The film is a shortlisted film of the 12th Beijing International Film Festival " Temple of Heaven Award " and received high praise from the audience during the screening. "Mom" will be released on the 10th! 》 has received a wave of praise at the Beijing International Film Festival some time ago, starring in Wu Yanshu for the film.The film is directed by female director Yang Lisen , which specializes in female themes. It tells the warm story of a mother in her 80s taking care of her daughter suffering from Alzheimer's disease in her 60s. In the film, Wu Yanshu and Xi Meijuan All contributed great performances.
Looking at the box office of the Mid-Autumn Festival in recent years, except for the overlap between the Mid-Autumn Festival and National Day in 2017 and 2020, the Mid-Autumn Festival is an independent period in the four years of 2016, 2018, 2019 and 2021, the Mid-Autumn Festival is an independent period, and its total box office is basically Between 500 million and 1 billion yuan.
Looking back at the Mid-Autumn Festival in 2020 and 2021, the final box office results were 740 million yuan and 500 million yuan respectively, both of which were down from the previous year.
It is worth noting that recently, National Film Administration announced that it will launch the 2022 movie consumption season from August to October. During this period, it will jointly issue a total of RMB 100 million in movie viewing coupons with the movie ticketing platform to promote the promotion of more Many new films have been released, and the cumulative box office of the 2022 summer season has exceeded 2021. Therefore, industry insiders also expressed their hope that the Mid-Autumn Festival will reverse the box office downward trend and make a good start for the upcoming National Day season.
Upstream News Reporter Tang Hao
