's box office has gone from a minimum of 118,000 to over 6 million in a single day. According to Beacon Professional Edition data, as of 0:00 on August 31, " Into the Dust " had a box office of 6.03 million that day, setting a new single-day record on the 55th day of its release. It reached a new high at the box office and entered the top three in a single day for the first time. On September 1, upstream news reporters noticed that the number of films for "Into the Dust" in Chongqing theaters continued to increase, and it was expected to usher in the 10th day of box office decline. In the morning of that day, "Into the Dust" even surpassed "Into the Dust" for a time. "Walking Alone on the Moon " and "New God List: Yang Jian" ranked first in the box office list that day.
Directed by Li Ruijun and starring Wu Renlin and Haiqing, "Hidden in the Dust" was officially released on July 8. It tells the story of two lonely individuals who were abandoned by their respective families, working hard day after day. , the story of two people helping each other and building a home together. The film was also shortlisted for the main competition unit of the 72nd Berlin International Film Festival and participated in the competition for the Golden Bear Award .
On major word-of-mouth platforms, "Into the Dust" has received constant praise. Maoyan scored 9.2, Taopiaopiao scored 9.2, and Douban scored 8.5. "The movie has great stamina" has been frequently searched on social media. list, attracting more viewers into the theater.
The high attendance rate further increased the theater's confidence in the work, and the number of films scheduled by theaters increased sharply one after another. The films scheduled on the premiere day only premiered on the same day as " Detective vs. ", accounting for only 2%, and the single-day box office was the lowest. 118,000, and the proportion of scheduled films on September 1 has risen to 9%, and is expected to continue to create new box office highs.
In Chongqing, when "Into the Dust" premiered, it had 2.1% of the screenings in theaters and only 17,000 box office. By August 19, there were only 7 screenings in Chongqing, even less than 0.1%.
"This film is more like a documentary. Hope can always be seen in suffering, and life is always born in the barren land. Yu Hua 's " Living " may be a story that we think is far away, but this movie is not far away There are some daily lives of people that we don’t know about,” Ms. Wang Chun, a fan who watched the film on July 12, told reporters with emotion, “At that time, only me and the girl in the front row were left in the theater, and we were all wiping away tears.” .
After "Into the Dust" was released in online theaters, its reputation grew rapidly and its box office began to decline. Cinemas in Chongqing began to gradually resume their film schedules, reaching 2.6% on August 29, even exceeding the premiere. As of press time, the number of films scheduled on September 1 has reached 8.6%, ranking third on that day.
"The box office of "Into the Dust" has continued to decline. As a theater operator, we must increase the number of films," Mr. Chen, a staff member of Emperor Cinemas at Shin Kong Place told reporters, "Tomorrow is Friday, and there are 10 films scheduled, which has exceeded "Walking Alone on the Moon" will also be adjusted according to the situation on weekends."
"What moved me most about this movie is that director Li Ruijun showed the true love between Ma Youtie and Cao Guiying with delicate brushstrokes like meticulous painting." Vice Chairman of Chongqing Filmmakers Association, Chongqing Youth Film Exhibition htm Ding Zhong, the founder of l2, said that the good box office success of "Into the Dust" is not only the continued growth of word-of-mouth, but also closely related to Hai Qing's box office appeal. He also suggested that future literary and artistic films can be shot through invitations Some popular actors have joined to expand the influence of literary films.
Recently, "Into the Dust" announced a second extension of the key, and the film will be extended to September 30. As of press time, the cumulative box office of "Into the Dust" has reached 46.27 million, and the total number of moviegoers has reached 1.319 million. According to multiple According to box office forecast data from home media, the predicted total box office of "Into the Dust" will reach 112 million.
upstream news reporter Tang Hao
