reporter Liu Yuhan
The movie " Into the Dust" directed by Li Ruijun and starring Hai Qing and Wu Renlin was recently launched on the video website. Since it was officially released in theaters on July 8, "Into the Dust" has been in theaters for 53 days, but the box office has increased instead of falling. Recently, the box office has exceeded one million in a row, and the cumulative box office has reached 31.41 million. "Into the Dust" also announced that the key has been extended to , and the extension period is from September 13, 2022 to September 30, 2022.
At the same time, the Douban score of "Into the Dust" has also increased from 7.8 points when it was released to 8.5 points now, making it the most popular domestic film this year. Both box office and word-of-mouth success achieved counterattack, and the topic "Into the Dust" has "great stamina" became a hot search topic on Weibo.
Last weekend, the film schedule, box office, and attendance of "Into the Dust" all increased steadily. On August 28, the single-day box office of "Into the Dust" reached 3.657 million, which was 10 times higher than the box office of 340,000 yuan on the first day of release. According to the forecast of Maoyan Professional Edition, the final total box office of the film may exceed 50 million yuan.
Director Li Ruijun originally thought that "Into the Dust" would become a "cannon fodder" for the summer season. It might be a "one-day trip" to the theater. It would be great if it could have a box office of two to three million. Unexpectedly, the audience spread the word by word of mouth and called the theater manager to arrange a film. In the end, the box office results of the film exceeded the expectations of the creative team. However, he also said, "There is still a gap between recovering the cost."
According to the enterprise Chacha APP, the trademark "Yin Ru Chen Yan" has been registered by many parties recently, and the classification involves advertising sales, convenience foods, etc. "Chen Yan" has also been applied to register as the name of B&B .
"Into the Dust" was able to achieve a "reverse decline" in box office after it was launched on the video website, due to the high quality of the film. "Into the Dust" was shortlisted for the main competition unit of this year's Berlin International Film Festival. It is the only film to be shortlisted for the three major European main competitions in recent years. It is also the highest honor that director Li Ruijun received at the film festival . His previous films "The Old Donkey Head " and "Home in a Place with Rich Water and Grass", both of which he directed, also received good reviews.
"Into the Dust" tells the story of a woman, a man and a donkey, which happened on the land during the rotation of the four seasons. In the film, Hai Qing plays Guiying, a disabled rural woman, and Wu Renlin plays Ma Youtie, a poor householder. Two marginalized figures in the countryside rely on each other and support each other.
The film took 10 months to complete, keeping in line with the natural laws of spring plowing and autumn harvesting. "Being blown around by the wind, what did the wheat say? Being pecked by flying sparrows, what did the wheat say?" The film composes a simple and touching rural prose poem, which is like a prose poem that depicts It reflects the living reality of the working people at the bottom, expresses their love for nature and land, and is full of praise for the virtues of human nature. The simple story, sincere performances, camera scheduling, and the beauty of the images jointly make "Into the Dust" a film.
The story and filming location of "Into the Dust" are both in Gaotai Huaqiangzi Village, Zhangye, Gansu Province, director Li Ruijun's hometown. Wu Renlin, who plays the male protagonist in the film, is Li Ruijun's uncle. Wu Renlin is an out-and-out farmer. The day after attending the movie premiere, he went home to work in the fields. The audience recognized Wu Renlin's performance very much, saying that Ma Youtie's character seemed to "grow out of the movie."
Hai Qing is the only professional actor in the film, and she also took on the role with zero pay. When Li Ruijun approached Haiqing with the script, he said that she was close to the role of Guiying. After reading the script, Haiqing agreed to star. "I think this story is very light, but it is very attractive to me. I really want to act in it." At the same time, Hai Qing also familiarized himself with the rural environment in advance, ate and lived with Wu Renlin's house, and promised that he could film in the countryside for a year, and he would not accept any calls during this period. Other plays.
