Sohu Entertainment News (Hamai/Text) On August 14, Huayi Brothers CEO Wang Zhonglei attended the 12th Beijing International Film Festival Film Power Forum. He reviewed Huayi's development in the past ten years and expressed confidence in the future.
Wang Zhonglei said that looking back on the past ten years, Huayi seemed to have done a lot of things, but in fact it only did one thing, which was around making movies. Specifically, Huayi has done several things around movies. The first is to continue to produce good movies. The second is how to extend the life of the movie industry chain. Among the things it has done, it has implemented five medium-sized movies. small town. There is also a linkage between movies and games, because the game industry was very developed at that time, and Huayi hopes to achieve a win-win situation through the linkage between games and movies.
When doing these things, some experienced success and some experienced failure. When it comes to movie-game linkages, Wang Zhonglei said that Huayi lost a lot on single-line movies, but made some money investing in game companies. Real-life entertainment is a very mid- to long-term investment. What Huayi is doing is to reduce the burden more and more, reducing the heavy physical work. It mainly focuses on operations and IP generation. He revealed the net income contributed by the five parks over the years. More than 2 billion.
Summarizing the past, Wang Zhonglei feels that domestic film companies are working hard to develop the industry chain, but they are not doing well enough. "We are still strongly dependent on the income from theaters. Add a little bit of copyright income, and other parts are struggling. We have not found a solution yet."
Looking to the future, Wang Zhonglei said that in the past few years, everyone embraced the Internet, like Gong Yu's iQiyi stands at the forefront and has achieved very good results. Huayi will also embrace the future and will invest in the metaverse in the next ten years. He knows very well that Huayi is not engaged in technology, but in producing content, and must maximize the value of film content.
Three years of epidemic, capital ebb, and policy adjustments. Wang Zhonglei admitted that the film industry has been very difficult in the past three years. Many people said that this is an era of lying down. He made it clear that Huayi Brothers will not lie down, nor will Chinese movies Will lie flat.
