Since the outbreak of the 2020 epidemic, all types of offline commercial activities have been impacted to varying degrees, and so has the film and television industry. Therefore, after the epidemic, major theaters often open for 3 months and close for 4 months, then open for anot

Since the outbreak of the 2020 epidemic, various offline commercial activities have been impacted to varying degrees, and the same has been true for the film and television industry.

Once any city is affected by the epidemic, the first one to close must be the cinema. Therefore, after the epidemic, major theaters often open for 3 months and close for 4 months, then open for another 3 months, and then close for 4 months. This cycle repeats, which is extremely harmful to the business ecology and practitioners of movie theaters.

In 2019, the total box office of Chinese movies reached 64.266 billion. Jack Ma was very confident at the time. He invested in Alibaba Pictures and and Huayi . At that time, he said that with China's rapid development rate, the total box office would reach 200 billion. As a result, as soon as he finished speaking, the box office in 2020 was only 20 billion. Due to the impact of the epidemic, the total movie box office in 2020 was 20.417 billion, which was a decrease of about 70%.

China’s movie box office in 2021 has increased significantly compared with 2020, but it has still only recovered to 70% of 2019, with the total box office for the year being 47.036 billion yuan.

In the first half of this year, due to the recurrence of the epidemic and the low operating rate of movie theaters across the country, it was not easy to achieve a box office performance of 17.186 billion yuan in the first half of this year.

As the epidemic situation improves, after a long period of silence, the film industry is expected to "turn around" and usher in another outbreak from this summer season!

successfully fired the "first shot"

As of June 30, the cumulative box office of the 2022 summer season has exceeded 1.5 billion yuan, and continues to grow upward. Although compared with real top films that often earn 4 billion or more at the box office, " Life's Events " is not a super hit, but compared to the production cost of about 100 million, the producer may get 400% of the revenue through box office sharing. The return on investment in is undoubtedly a huge success. The big sales of "Life Events" are not accidental, but almost inevitable. Especially as the epidemic prevention and control enters a new stage and the film industry is gradually returning to its former vitality, a high-quality film is enough to attract audiences to the cinema. Next, I hope that the previous films that were also withdrawn due to the epidemic will be released as soon as possible. This is also a "big event" for both filmmakers and fans.

Although the score of "Jurassic World 3", which is currently leading the summer season, is only 6.5 points, it is far from the 7.7 points of the previous film in the same series. It is even more incomparable with the "Park" series directed by Spielberg. . From the "Tyrannosaurus Rex" that initially amazed the world to today's hodgepodge with a lack of imagination, there are even "no" dinosaurs in "Jurassic World". But it still achieved a box office of 830 million in the domestic market. In addition to the emotional factors of movie fans, it also shows the strong enthusiasm of the public for watching movies!

According to Beacon Professional Edition, the cumulative box office (including pre-sales) in June has reached 2 billion yuan, and the total ticket sales reached 54.9744 million. Among the films currently released in the summer season, "Jurassic World 3", "Life Events", " Secret Love·Orange Born in Huainan " and "Bad Guys" received box office receipts of 830 million yuan, 550 million yuan, 134 million yuan and 134 million yuan respectively. 133 million yuan, ranking among the top four in the current movie box office rankings, accounting for 42.5%, 25.9%, 7% and 6% of the box office respectively.

Shanghai Film Industry resumes operations

On June 29, the Shanghai Film Bureau issued a notice that Shanghai cinemas will be developed in an orderly manner starting from July 8, 2022!

At the same time, the Shanghai Film Bureau formulated the "Guidelines for Epidemic Prevention and Control in Movie Screening Venues in the City (July 2022 Edition)" and issued the "Implementation Opinions on Promoting the Stable and Healthy Development of the City's Cinema Industry" based on in-depth research. (Shanghai Film Development [2022] No. 16), further standardize the epidemic prevention measures of the film screening industry under the normalization of epidemic prevention and control, increase relief support for theaters, further boost industry confidence, and promote the overall recovery of the theater industry.

Shanghai movie screening venues must resume opening on the premise that all prevention and control measures are effectively implemented, focusing on the following aspects. The first is to strengthen territorial supervision and promote the reopening in a strict and orderly manner. Movie screening venues strictly follow the unified arrangements of the local party committees and governments, and under the guidance of the film authorities and epidemic prevention and control departments in each district, complete preparations for reopening and report to the local management department. The second is to strengthen the main responsibilities and improve the working mechanism. The person in charge of the movie screening venue is the first person responsible for epidemic prevention and control in his unit and must effectively fulfill his main responsibility. All units must formulate epidemic prevention and control plans and emergency response plans, and strictly implement prevention and control responsibilities, various work systems, and management systems. All theater chains and film management companies must strengthen inspection and supervision of their cinemas in accordance with requirements for epidemic prevention and control, production safety, etc. The third is to strictly implement normalized prevention and control requirements, focusing on daily health monitoring and management of employees, prevention and control management of venues, management of admission audiences, reasonable arrangement of venues, strengthening publicity and education on epidemic prevention and control, etc., to ensure that audiences can watch movies safely.

During the Spring Festival this year, the Shanghai Film Market continued to lead major cities across the country with a total box office of .259 billion, achieving a good start. Starting from March 10, movie theaters across the city have actively cooperated with epidemic prevention and control and suspended operations. The Shanghai Film Bureau conducted three rounds of surveys on the city's cinema industry. After thorough research, it launched a series of targeted relief policies around the difficulties faced by film companies in resuming operations, and took multiple measures to help theaters resume operations. Passed The distribution of subsidies for theaters to close due to the epidemic and subsidies for theaters to resume work and market, etc., will effectively alleviate the operating difficulties of theaters, reduce the impact of the epidemic on theaters, and promote the early recovery of the city's theater industry.

Centaline Securities research report pointed out that Shanghai area movie box office accounts for about 5.5% to 6% of the national box office , which is the area with the highest box office share among domestic first-tier cities. Therefore, the return to normal operations of theaters in Shanghai can have an impact on the domestic film market has played a significant role in promoting the recovery. At present, many films have been confirmed to be scheduled from July to August, which will provide support for summer movie viewing demand and box office.

is in full swing, with more than 40 movies on the summer schedule

So far, the movies that have been scheduled for July include "You Are My Spring", "Captain Everest", "The Great Detective", " Shocking Rescue " and " School Dad" " "New Order" " Happy Superman: The Heart of a Hero " "I Am Nezha 2: Making Trouble in the East China Sea" "Undersea Column: Adventure in the Cave" "Mozart in Outer Space" "Out of the Earth" "Er Lang Shen" "Deep Sea Dragon" and "Seven-piece Band".

Among them, "Out of the Earth", "Undersea Column: Adventure in the Cave", "Erlang Shen: The Deep Sea Dragon", "Happy Superman: The Hero's Heart" and "I Am Nezha 2: Havoc in the East China Sea" are cartoons, mainly for children and family audiences.

"Out of the Earth" is a sci-fi themed cartoon that Guang Guang, who has produced animated films such as "Nezha: The Devil Boy Comes to the World" and " Jiang Ziya ", has been working on for several years. It is scheduled to be released on July 16. This is Among the animations, the most people want to watch it.

Among the live-action movies, the most popular is Chen Sicheng 's science fiction comedy "Mozart in Outer Space". The film stars Huang Bo , Rong Zishan , Yao Chen , Fan Wei , Jia Bing , etc. There are about 124,000 people who want to watch Maoyan , and 130,000 people who want to watch Taopiao Piao . , far more than other movies, already far ahead.

"You Are My Spring" and "The Great Detective" were previously withdrawn from the Qingming Festival and are scheduled to be released again.

"You Are My Spring" is a Wuhan anti-epidemic theme. It was created under the guidance of China Filmmakers Association , with Chen Daoming as director, Huang Bo as supervisor, Zhang Hong as chief producer, Zhou Nan, Zhang Chi, Tian Yusheng, Dong Directed by Yue , Rao Xiaozhi , starring Zhou Dongyu, Yin Fang, Song Xiaobao, Pan Binlong, Wang Jingchun , Huang Xiaoming , Song Jia, etc., it is a high-standard platter movie.

There has been such a theme before " Hug You Through the Cold Winter ", directed by Xue Xiaolu , starring Huang Bo, Jia Ling , Zhu Yilong , Xu Fan , Gao Yalin , etc. It was released on New Year's Eve at the end of last year. It earned a box office of 936 million yuan.

"The Great Detective" is a crime film directed by Galaxy Image veteran Wei Jiahui, starring Lau Ching Wan , Charlene Choi , Raymond Lam .

Hong Kong directors are best at making crime and police films. In recent years, Hong Kong crime films have also cultivated a group of loyal audiences and have a certain base. For example, "Edgewalker", which was released in cold April this year, although not well-received, sold well. The final box office was 166 million yuan, ranking among the top ten in the annual box office list of domestic films.

html On July 8th, three new films will be released on the same day as "The Great Detective": "The Rescue", "School Dad" and "The New Order".

"Shocking Rescue" is a disaster film directed by Hong Kong director Peng Shun, starring Du Jiang, Wang Qianyuan, and Tong Liya.

There have been successful cases of domestic disaster films before. "China Captain" sold 2.9 billion, "Heroes of Fire" sold 1.7 billion, and "Peak" sold 437 million. These films have made domestic films in the Disaster is no longer a blank slate.

Su Liang, the director of "Study Dad", was a screenwriter. He participated in the writing of comedies such as "囧", "Father and Son" and "Monster Hunt 2". After turning into a director, "Study Dad" was also a comedy, and was directed by Huang Starring Bo, Yan Ni, Zhang Junning and others, it tells the story of Chinese parents chicken children .

"New Order" is the directorial debut of actor Ma Yuke , starring Zhang Jiahui, Ethan Ruan, Wang Dalu. It tells the story of a crime behind the election campaign.

In addition to the above-mentioned movies that have been scheduled, there are also some movies that have been previewed and expected to be released in the summer, but have not yet been finalized. For example, 's light-chasing animation 's "New God List: Yang Jian" is likely to be scheduled for July.

The previous work in the series, "New God List: Nezha Reborn", was released during the Spring Festival last year and sold a box office of 456 million. The expectations for the second part are very high. Currently, 51,000 people want to watch it on Maoyan and nearly 150,000 people want to watch it on Taopiaopiao.

In addition, starting from July 1, a number of old movies with high box office will be re-screened, most of which have the main theme, including " Changjin Lake ", " Changjin Lake: Shuimen Bridge ", " The Wandering Earth " Me and My Homeland " " Me and My Hometown " " Me and My Fathers " "Captain of China" " Operation Red Sea " "1921" "Sniper" "On the Cliff" " "Chinese Doctor", "Miracle Stupid Kid", "King Kong River", "Win the Championship", "Embrace You Through the Cold Winter", "Island Keeper", "Home at One Point", "The Climber" and "Peak Explosion".

There are not many movies scheduled for August. The most certain one is the Chinese Valentine's Day movie on August 4. Currently, there are already " Meet You ", " We Look Like Love " and " Missing Each Other " ”, “ Her Love ” and “We Foresee Songhua Lake” are scheduled for several romance films based on the occasion.

The summer season is originally the largest period of the year. Broadly speaking, June, July and August are summer seasons. In North America, many Hollywood blockbusters are released during the summer season.

The summer vacation for Chinese students is generally from mid-to-early July to mid-to-late August, so the summer schedule discussed in China generally refers to July and August, and blockbuster new movies are usually released from the second weekend of July.

For example, on Friday, July 8 this year, there will be four new films: "The Great Detective", "The Rescue", "School Dad" and "The New Order", and on Saturday, July 9, there will be "Undersea Column: Adventure in the Cave".

In the past few years, summer movies have been very popular, with blockbuster domestic films being released every year.

For example, the 2015 summer releases include "Monster Hunt", " Pancake Man ", " Journey to the West: The Return of the Great Sage ", "Tiny Times 4", "Gardenia Blooms" and "Get Out!" "Tumor King", the 2016 summer release includes " Jedi Escape ", "Cold War 2", "Big Fish and Begonia", "Grave Robber Notes" and "Apostle Walker", and the 2017 summer release includes "Wolf Warrior 2", "The Legend of Wukong" and "Three Lives" "Three Worlds and Ten Miles of Peach Blossoms", "Slaying the Wolf·Greed Wolf", and the 2018 summer releases include "I'm Not the God of Medicine", "The Richest Man in Xihong City", " Evil Cannot Suppress Good " and "A Good Show", and the 2019 summer releases include "Nezha: The Devil Boy Comes to the World", "Anti-Drug 2", " Galaxy Cram School ", "Heroes of Fire", " Apostle Walker 2".

It can be seen that popular hits such as "Wolf Warrior 2", "Nezha: The Devil Boy Comes to the World", "I'm Not the God of Medicine", "The Richest Man in Xihong City" and "Monster Hunt" were all produced in the summer.

Summary

From July to August this year, 44 movies have been announced, mainly in July. Specifically, there are 36 films to be released in July and 8 films to be released in August.

On the other hand, cinemas are ready. Data from Beacon Professional Edition shows that as of June 30, there were 10,038 theaters in operation nationwide, with an operating rate of 82.8%. The operating rate of theaters in most regions across the country was above 80%, including Henan Province, Shandong Province, Fujian Province, and Heilongjiang Province. The province’s business rate is over 90%. Cinema, on the other hand, is ready. Data from Beacon Professional Edition shows that as of June 30, there were 10,038 theaters in operation across the country, with an operating rate of 82.8%. The operating rate of theaters in most regions across the country was above 80%, including Henan Province, Shandong Province, Fujian Province, and Heilongjiang Province. The business rate is over 90%.

The long-dormant movie market is expected to usher in a strong recovery this summer!