July 1st was originally the day with the most new movies in the summer season, but I didn’t expect that the box office was so crowded.
7.1 As a very special day, the mainland film market welcomed the release of 23 movies, but 20 of them were re-releases. The three new films released, " You Are My Spring ", " Earth Fire " and "My Qinghai", under the strong performance of " Life Events ", had a terrible box office
Wu Jing8 movies were re-released on the same day, but they could not beat Zhu Yilong , "Life Events" has a box office of 570 million in 8 days
html The 120 re-released movies are basically blockbusters that promote positive energy. Among them, the number of movies starring Wu Jing is the largest, " The Wandering Earth " " Changjin Lake " "Watergate Bridge", " King Kong River ", " The Climber ", " Me and My Homeland ", " Me and My Hometown ", " Me and My Fathers " 8 movies were re-released on the same day
Audiences who didn't know it thought it was the Wu Jing Film Festival
However, these re-released films are not very attractive to the audience. The film with the highest box office ranking is "Watergate Bridge". As of 21:00 on July 1, the box office of "Watergate Bridge" on the first day of its re-release is 35, and the proportion of scheduled films is only 0.5%. The daily box office of most re-released movies is single digits
It can be seen that although Wu Jing’s 8 movies have been re-released, they still have no impact on the box office champion "Life Events", and they still play However, Zhu Yilong
"Life Events" bucked the decline again and retained its box office championship with an absolute advantage.
As of 21:00 on July 1, "Life Events" had a daily box office of over 71 million, accounting for over 42% of the scheduled films and 71.5% of the box office. The speed is arrogant among the others.The box office exceeded 570 million within 8 days of release.
html All 6 domestic films released on July 8th have been withdrawn. However, the 23 films released on July 1st cannot pose a threat to "Life Events" at all, so the opponents of "Life Events" will have to wait. "Mozart in Outer Space " will be released on July 15. According to the current trend, "Life Events" even has the hope of breaking 1.5 billion in box office.
The box office on the first day was 6.92 million. It is useless to star 17 stars. Huang Bo A blockbuster costing 200 million yuan, "You Are My Spring" failed at the box office. It was the most surprising movie.
The cast of the movie is extremely strong.
Zhou Dongyu, Huang Xiaoming, Song Xiaobao, Zhao Jinmai and other 17 stars Starring, Huang Bo serves as producer and producer! There are 5 directors and 12 screenwriters. Such a star lineup belongs to the first echelon in the summer season. Both the plot theme and the lineup are copied from " Embracing You Through the Cold Winter " starring Huang Bo in 2021. This film The New Year's Eve blockbuster finally took home 936 million at the box office
According to movie information, the cost of "You Are My Spring" exceeded 200 million. It is obvious that the box office is also the benchmark for "Embrace You Through the Cold Winter"
Unfortunately, the movie was rushed on the first day of release.
As of 21:00 on July 1, the first-day box office of "You Are My Spring" was only 6.92 million. Not to mention "Life Events", even " Jurassic World 3", which was released for 22 days, could not beat it. The film schedule It accounts for 15%, but only accounts for 6.9% of the box office. With such a low box office output ratio, it has been announced that "You Are My Spring" will not have a high weekend box office.
Why is it useless to have 17 star actors?
In recent years, audiences have become tired of this kind of platter movie. Even "My Fathers and Me", which has a stronger star cast, has not been as good as expected at the box office. This kind of movie composed of several units does not have a strong story and is fragmented. Narrative, to put it bluntly, is no different from a sketch. It is just performed on the big screen with big stars. In the past, audiences liked to count stars in movies.
But now they are tired of counting.
However, the quality of "You Are My Spring" is actually not bad. It's not bad, but it's a pity that the timing of the release is wrong.
This summer's summer release was originally Huang Bo's main battlefield. "You Are My Spring" will be released on July 1st, "School Dad " will be released on July 8th, and "Outer Space" will be released on July 15th. "Mozart", and " The Trilogy of the Gods " is also reported to be released in this summer. Huang Bo almost booked the biggest winner of the summer movie
. Unexpectedly, "You Are My Spring" bombed the box office, and "Study" "Dad" was immediately withdrawn, and "Mozart from Outer Space" is not currently expected to be popular. There are only 140,000 people who want to watch it on the ticket purchase platform. The popularity before the release was almost the same as "You Are My Spring"
is counting on "Mozart from Outer Space" It is unrealistic for "Mozart" to drive the second half of the summer season. It seems that Shen Teng's "Walking Alone on the Moon" should be finalized
