It has been with us for several generations, how can we bear to let it fall? "I am a superstitious person. If unfortunately something happens to Snow Lotus, or it is removed from the shelves, or is at the bottom of the freezer, or malicious rumors are spread, I will blame everyon

2024/05/0907:11:33 entertainment 1909

It has been with us for several generations, how can we bear to let it fall?

"I am a superstitious person. If unfortunately something happens to Snow Lotus, or it is removed from the shelves, or is at the bottom of the freezer, or malicious rumors are spread, I will blame everyone in the freezer." This sentence is from the official account of Snow Lotus. Comments below, and there are countless similar comments! This fully illustrates a problem. This generation of netizens has memories and emotions!

Netizens support the Snow Lotus

The cause of the Snow Lotus incident was originally caused by a person who claimed to be the company The employee broke the news and said with a picture that "the snow lotus popsicles are dirty, poor and the sanitary environment is worrying." This incident instantly attracted widespread attention from netizens. On June 30th, Snow Lotus officially registered an official account overnight to respond to the question, "There are many brands pretending to be Snow Lotus on the market, please keep your eyes open!" At the same time, Snow Lotus officials also responded that this incident may come from foreign capital from the same industry. Suppress! After Xuelian issued its statement, many netizens supported Xuelian and . It is worth mentioning that Xuelian’s official account gained more than 400,000 fans in just one day of registration. This fully demonstrates the support and trust of Chinese people in the national brand!

The ugliness behind capital

Do you still remember the white elephant? It’s the instant noodles that have been suppressed by capital so much that they can’t even be found on the shelves! This time the Snow Lotus incident reminded me of White Elephant again. Today I will once again share with you the reality of Snow Lotus being suppressed by capital! At present, my country's ice cream market presents a three-legged situation. are domestic old-line enterprises, strong foreign-funded enterprises and some regional brands. The old domestic enterprises have always been , Yili, , , Mengniu, , . Xue Gao is the main product, , while some foreign brands are , Nestlé and Luxue, among which the market share is dominated by these foreign companies , while some regional brands can only survive to develop and sell, because If you take the lead, you will be suppressed by the powerful capital alliance once you show your head!

Some people say "This is the packaging of childhood"

Then you may wonder what is the status of the Snow Lotus brand? In fact, I think that although most people have eaten Snow Lotus, its competitiveness can only be regarded as the influence of a regional brand ( is actually not ). The reason why Snow Lotus can develop to this day is because people miss the old brand. And belief in the price of that 50 cents! The reason why snow lotus is slandered by capital is because of its low price and wide audience (In fact, snow lotus is not even ranked among the top ice cream brands in China). Let’s think about it when other people’s ice cream has already sold for seven or eight dollars. The price is ten cents, and when the snow lotus is still fifty cents, then capital will definitely remove this stumbling block! It is basically of the same nature as the White Elephant being suppressed!

Courage, perseverance and innovation are essential to survive in the cracks!

Snow Lotus is a blessing in disguise after this incident. At the same time, having received support from many netizens, Snow Lotus also humbly accepted the opinions of netizens. In the process of brand development, Snow Lotus should focus on brand innovation. After all, Snow Lotus is a "beer" for the older generation. Testimony with Popsicles” How difficult it is to get all the way to now!

Netizens commented

The only thing that has not changed about Snow Lotus over the past decades is its taste and price (it has increased to one dollar in some areas due to shipping costs). The fifty cents does not show how bad we are, but it is to let our children know in the future." Ice cream not only only costs tens or hundreds of yuan per pack, but we all grew up with popsicles worth 50 cents each." This is a kind of nostalgia for childhood, but also a kind of belief and support for the national conscience brand!

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