On July 1st, let’s discuss ITZY’s current situation and their future. In the editor’s opinion, ITZY was destined to be an experimental group from the moment they debuted. This is like a function group under SM Entertainment. To put it bluntly, ITZY is It is difficult for girl gro

On July 1st, let’s discuss the current situation of ITZY and their future. In the editor’s opinion, ITZY was destined to be an experimental group from the moment they debuted. This is like a functional group under SM Entertainment . To put it bluntly It is difficult for girl groups that debut after the top girl groups to rise, because the peak period of these girl groups will be overshadowed by the top girl groups. This is a very cruel and realistic problem. Function Group and ITZY are both very good, but there is a gap between generations. That's tradition.

The reason for the phenomenon of skipping generational succession is that the peak period of the top girl groups in the past generations of Hallyu is too long, and even one generation is less. After all, the top girl groups do not reach the top right after their debut, at least one year after their debut. years, and the interval between group promotions by the same company is 3 to 5 years, which makes the girl group that debuted after the top girl group very embarrassed. You must know that Girls’ Generation and TWICE both reached the top in 6 years. Of course, a generation of top girls The same goes for Tianzhang Jixi, who is a member of the girl group.

To put it bluntly, it’s not that ITZY has the ability to reach the top, but it’s that they don’t have the opportunity to reach the top because of their age disadvantage. You must know that the TOP girl groups in the past generations of Hallyu have reached the top within two years of their debut, while ITZY has only two years of debut. At that time, the top girl group in the Korean pop music scene was still TWICE. As a girl group from the same company, JYP could not suppress TWICE, so ITZY's peak period could only coincide with TWICE.

I believe everyone has seen that TWICE was at its peak until NMIXX debuted, and Girls' Generation was at its peak until Hong Beibei, a junior member of the function group, debuted. I don't need to say anything more here. In fact, ITZY They were strong enough in the year they first debuted. They achieved the best music performance among K-pop girl groups that year, and their debut song "Dalla Dalla" broke various records. However, this was not the case in the shadow of the top girl groups. use. Compared with ITZY,

NMIXX wins in terms of debut time, or in other words, age. Of course, this has nothing to do with the strength of the two groups. This is the cruelty of reality. Who says luck is not a kind of strength? ? As for ITZY's recent two comebacks and transformations and back-and-forth, the editor is most disappointed. JYP's mistakes are really one after another. Of course, it is possible that they are suppressing ITZY.

In fact, it was okay for ITZY to transform and release "Mafia" last year, because ITZY was indeed going downhill at that time. If it could not achieve a breakthrough in its works, then it would transform. But what the editor cannot accept is that JYP Unable to accept the painful period of transformation, after Mafia's encounter with the cold, they decisively chose to go back and make things worse, so they released the title song "loco".

The performance of the song "loco" is very poor, but the reason for the poor performance is not because of the quality of the song, but because of everyone's disappointment with JYP and ITZY. Now that you have transformed, don't switch back. When everyone hears the new style of works, then If you look back at ITZY's previous style, you will feel that it is an assembly line work because it is so familiar. The editor even thinks that if this song had been released before Mafia, it would have become a hit.

To be honest, the editor feels that the labor period of "Mafia" is actually very small. Although the first transformation was met with failure in the Korean Wave, this song has gained recognition in overseas markets, and as time goes by As time goes on, this song has also appeared in the Korean wave. Unfortunately, JYP is not confident in ITZY. In other words, in JYP’s eyes, ITZY is a girl group that makes quick money, so JYP does not care about ITZY’s brand value. This is the editor’s favorite To be honest, maybe people think that NMIXX’s debut is not going well. Does that mean ITZY still has a chance to fight for it? The editor thinks that even if ITZY wants to fight for it, JYP will not give them a chance. After all, NMIXX’s age advantage is too big. Entertainment The company always pursues the best interests.