Recently, the first-instance document of the online infringement liability dispute between well-known actors Wang Kai and Li was made public. According to the content of the document, the plaintiff Wang Kai claimed that the defendant "Archaeologist Mr. Tang" published several inf

Recently, the first-instance documents of the online infringement liability dispute between well-known actor Wang Kai and Li were made public. According to the content of the document, the plaintiff Wang Kai claimed that the defendant "Archaeologist Mr. Tang" published several infringing contents on his personal social platform. It contains malicious personal attacks on the plaintiff, insulting and defamatory remarks, and deliberately slanders the plaintiff's reputation, which constitutes reputation infringement.

The court held that the defendant's behavior constituted an insult to Wang Kai and lowered Wang Kai's social evaluation. It finally ruled that the defendant should apologize and compensate Wang Kai for mental damage consolation of 20,000 and attorney fees of 15,000. It is reported that the netizen slandered Wang Kai on the Internet, and Wang Kai prosecuted him without mercy, so that he received the punishment he deserved.

On that day, another star Zhang Yixing , because of netizen Wang Moumou, made false remarks against Zhang Yixing on social platforms, which attracted the attention and spread of the majority of netizens, causing damage to Zhang Yixing's reputation and causing extremely bad consequences. Impact. Zhang Yixing's studio immediately announced the follow-up results of the lawsuit against online rumormongers. Zhang Yixing won the lawsuit, and the netizen who spread the rumors issued a public apology letter on the rumor spreading platform. Zhang Yixingfang even stated that the compensation will be used for charity.

In September 2020, Beijing Internet Court released the "Research Report on Cases of Portrait Rights Infringement in the Internet Environment". The "Report" shows that from September 9, 2018 to August 31, 2020, the Beijing Internet Court accepted a total of There were 6,284 disputes over the use of the Internet to infringe on personality rights, including 4,109 involving infringement of portrait rights. Among them, about 98.7% of portrait rights holders belong to the performing arts field, and ordinary rights holders with no social reputation only account for 0.4%.

From the previous Xiaoshenyang sued Wan Xiaodao, to now Wang Kai and Zhang Yixing, they have defended their reputation and brought netizens to court. It is enough to see that celebrity management companies and I now attach great importance to reputation and rights protection. Some netizens believe that artists who go to such great lengths to sue self-media authors, as public figures, have already enjoyed various benefits brought by fans' pursuit, so when it comes to the protection of personality rights, they should have a higher level of tolerance than ordinary people. .

There is a certain conflict between a public figure’s right to portrait and the public’s supervision of public opinion and right to know. Especially when some celebrities do outrageous behavior and netizens write articles to criticize them, many conflicts will arise. But as a public figure, celebrities receive a lot of resources and income, and enjoy benefits that ordinary people cannot enjoy, so they may have to be more tolerant of the use of portraits in comment articles. Since celebrities need to be more tolerant, why have the number of rights protection cases only increased in recent years?

Some people in the industry have also revealed that why are celebrities angry? Because the article belittles oneself, if a big V praises a certain star, I have never seen a case of suing for portrait infringement. It may even be that the star paid the big V to write it. This is the ecosystem of the entertainment industry. However, there are risks when celebrities sue big Vs for their image rights. Anyway, the compensation is not much, usually only 20,000 to 30,000 yuan, so the big names have nothing to fear, but the negative side of the celebrities is hyped up again.

Every year, celebrity rights protection incidents occur, and celebrities' rights protection cases frequently appear on the hot search lists. Some are suing for spreading rumors and defamation, and some are suing certain companies for infringement of portrait rights. In these lawsuits, celebrities usually complain and get some compensation, but this is not the case for everyone. Those who can freely spread rumors and infringe on the rights of others on the Internet, after all, the Internet is not a lawless place. There will be legal restrictions everywhere, and the law is also the bottom line. The network environment needs everyone to work together to maintain it. Netizens are asked to be cautious when speaking and not to cause adverse consequences for themselves.

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