He is maverick, humorous, has unconstrained thinking + rich and exaggerated body language, and is a good family man wearing an apron and smiling broadly. The CCTV program "Everyday Diet" became a household name.

He is maverick, humorous, with wild thinking and rich and exaggerated body language.

He is a good family man wearing an apron and smiling broadly. The CCTV program " eat every day " became a household name.

later claimed for image rights and violently attacked contestants.

From being a "genius" host to falling off the altar,

What has Liu Yiwei experienced?

. The turning point of Liu Yiwei’s life

Sometimes in life, there is only one crucial opportunity. When the opportunity comes and the noble person appears, everything will be smooth sailing .

Liu Yiwei seized the opportunity and seized this node. Make a career.

In 1990, Liu Yiwei graduated from college. At the age of 20, he gave up his iron job in the power supply bureau and became a Beijing drifter. His dream is to produce pop music, mainly writing lyrics and producing music videos. But art dreams require financial support.

So he joined a restaurant run by a fellow villager as the lobby manager. He has a cheerful personality, a sense of humor, and is a first-class social worker. Many guests like to chat with him.

Soon, he met the first Bole in his life - Feng Xiaoning. Who is Feng Xiaoning? He graduated from the Fine Arts Department of Beijing Film Academy and is a national first-class director. The films he has filmed are famous " Red River Valley ", " Yellow River Love "...

"Red River Valley" is a quiet and famous work. To this day, the brave and mischievous girl Princess Danzhu is still the original Tibet for many people. impression.

At that time, the guest chatted with Liu Yiwei: "What do you like to do?"

She Niu Xiao Liu started chatting in a non-stop manner, from "Red Sorghum" to "The Hippocratic Oath"... and ended up blowing it. My tongue was dry and I was about to take the opportunity to drink some water.

The guest opposite said calmly: "I took that photo."

Liu Yiwei was stunned and couldn't help laughing.

Feng Xiaoning thought this young man was interesting, smiled, and left his phone number.

Two months later, just when Liu Yiwei had almost forgotten about it, he finally received a call from the noble man.

started out as Director Feng’s assistant. In fact, to put it bluntly, he is just a handyman. The daily routine of work is to sort out the script and go where it needs to go. He also raised rabbits for a week just for the movie.

He gradually understood the entire process and process of film shooting and production. During this period, Liu Yiwei participated in the filming of films such as "The Atmosphere Disappears" and " vs. Meridian ". Sometimes there are not enough actors, so he would step into a small role to satisfy his craving for drama.

"Movies are different from other things. I work hard when writing copywriting, but making movies is fun for everyone to play together!" Liu Yiwei said.

Director Feng is a good director and a good teacher, and he guides this young man from time to time.

With the presence of famous teachers, the content that can be learned, the level of cognition and the connections are increased by N times. Liu Yiwei has made rapid progress. This also laid a good foundation for future career development.

The literary youth of that era were interested in literature, rock , and their young and restless hearts were always holding back their energy and wanting to do something.

Liu Yiwei is the same.

. Study and employment history

Liu Yiwei is from Chengdu, Sichuan, and his original name is Liu Wei. Liu Yiwei has been a naughty and mischievous boy since he was a child, also known as the Demon King.

This little devil has always been a headache for teachers in the class: he makes trouble from time to time and makes people hate him.

He also gave his parents a lot of headaches: changing his grades and playing tricks. For example, if he did poorly on an exam, he would find a red pen and directly change his score from 17 to 77.

His parents watched him grow up and asked him this little trick: "Why don't you change it to 97 points?"

Liu Yiwei touched his head.

Once, he got into trouble again, and the teacher made him stand in the corridor as punishment.Others are punished to stand for self-reflection. He fell asleep while standing still. The teacher didn't realize it until after class. He was so angry and funny that there was nothing he could do about it. Although

is disobedient, he is also naughty. Fortunately, he can still read.

Often he would hide in the house with a book in hand, and he could read it all day long.

kept reading and got into the Chinese Department of Sichuan University.

His parents hope that he can become a writer, stand out, and honor his ancestors.

But Liu Yiwei, who is quick-witted and sociable, accidentally went astray.

During college, the three-point-one-line life was too boring. What are you going to do for fun? He and his roommates were busy ordering takeout and opening an emergency canteen in the dormitory.

later opened a canteen to sell some daily necessities. Earn pocket money and make a lot of friends.

Liu Yiwei is born to do business, and his brain is quick and easy to use.

’s small struggles during college laid the foundation for him to learn how to explore and seize business opportunities.

. The first pot of gold comes from the difference in cognition

There are unlimited business opportunities, and you cannot make money beyond your cognition. And Liu Yiwei is undoubtedly a master at exploring business opportunities.

A newspaper containing fried dough sticks made Liu Yiwei earn 500,000 yuan.

That’s a fantasy, right? Not really.

Then how did he earn 500,000 from a seemingly useless old newspaper?

On December 11, 2001, China officially became a member of the WTO .

When I saw a newspaper containing fried dough sticks with words like WTO and "Enter the Customs" printed on it. Liu Yiwei had a gut feeling and asked his father to find an international economics expert to interpret the report. Read it and understand it instantly! There must be many companies that still don’t understand what the WTO is and what it means to companies?

By the way, he can make a MV to promote it and explain it in simple terms. Wouldn’t everyone understand?

So, he looked around for people to borrow venues, lights and equipment, and found two experts in economics. They carefully prepared the copy, recorded the video, and burned it into a CD.

Then, he wrote a letter, cast a net everywhere, and sent it to the mailboxes of major companies.

The content of the letter is to interpret the first-hand information of WTO, seize the international market, and provide guidance from senior economics experts.

After initially understanding the WTO, many company executives understood that this was a big opportunity and seized it, creating a market worth tens of thousands or billions. Buy buy buy! In this way, Liu Yiwei miraculously earned the first pot of gold in his life. A full 500,000! What does

do next? buy house? Looking for a wife? Have a baby?

format is smaller.

Liu Yiwei recruited Jiang Han and Yang Shanpu to raise millions together and founded Tibetan Art. Liu Yiwei served as the planning director and quickly signed Dai Jun.

Soon the company released Dai Jun's "Alian" and directed the MV "Into Tibet".

Three years later, the partners took stock of the company and found that the company's value was far less than Dai Jun's income in recent years. Liu Yiwei gritted his teeth and gave the company as salary to Dai Jun. The cooperation failed and he lost all his first pot of gold.

A year later, Liu Yiwei participated in the planning and formation of CCTV-6 as a program production consultant. Cooperation with CCTV began to become frequent.

. Starting his career, he turned around and turned into the host industry.

In those years, Liu Yiwei’s work was all related to movies. For example, copywriting planning, writing columns, essays, advertising creatives, filming MTV, etc.

did not find the right position at first. He has been doing work that laid the foundation, but it did not allow him to develop his talents. Therefore, each job has short hours. When he was working as a producer himself. Filmmaking has become commercialized.

This is an era when anyone can be a director. The planned film studio no longer adapts to the needs of the new era. Directors began to have an assessment system, and box office became a hot topic.

In order to pay tribute to literature, he and Lu Le discussed making a film that is a mixture of documentary and feature film.

An opportunity came out of the blue.

In 1995, CCTV's "Everyday Diet" was launched. At that time, the program team approached Liu Yiwei and asked him to be responsible for the copywriting and planning work.

One day in February 1999, Liu Yiwei participated in the copywriting planning of "Everyday Diet" as usual. One day, the host suddenly couldn't come on stage. In order to save the emergency, Liu Yiwei was pushed forward.

Although Liu Yiwei had experience as a host before, he was still a little unsure when he temporarily joined this program. Because I have written a lot of copywriting, I can use it very easily. Unexpectedly, Liu Yiwei, who can cook, has a homely image, and has a humorous and lively hosting style, gave the audience a refreshing feeling when he came on stage.

can't stop once it starts.

In this way, Liu Yiwei became a friend of women for ten minutes a day. The ratings of program and are also rising steadily. The director

was very discerning and simply asked him to host "Half the Sky".

Three years later, Liu Yiwei left "Daily Diet", and the audience was talking about it. The theory that Liu Yiwei received dirty money was very popular.

Some people said that Liu Yiwei was not good at speaking Mandarin and was replaced by CCTV.

Liu Yiwei, who has arrived at Dragon TV " Oriental Night Stories " as the host, shouted that he was wronged.

He said: "I have nothing to explain, I am baffled... I will not blame anyone, let alone other newspapers... but I really cannot understand this kind of behavior."

In fact, Liu Yiwei and CCTV's "Everyday Diet" 》’s contract has expired and he just wants to take a break. This is his decision.

After Liu Yiwei came to Dragon TV to host "Oriental Nights", the program's ratings increased steadily and he soon became the ratings champion.

. With a successful career, marriage will be settled quickly

With a successful career, Liu Yiwei is now a grown man, so it’s time to put marriage on the agenda. He begins to feature suitable objects.

It was a quick decision. It only took three days to confess to Zhang Fuxue and 11 months to get his girlfriend. The two of them entered the bridal chamber.

When mentioning this, Liu Yiwei looked proud and proud.

No matter how awesome a man is, if he falls into the hands of a woman, he will be treated submissively within a year. The arrogant Liu Yiwei, the high-spirited Liu Yiwei, has really become a good family man. Just like the image in "Everyday Food", he is a family-friendly, economical man...

Liu Yiwei's family tradition and family motto is: "Listen to your wife." Yes, I am proud to listen to my wife.”

is so numb that it almost gives people goosebumps.

You must know that Zhang Qixue is not prey. Since 2000, she has served as the director of CCTV's "Variety Show".

At that time, Director Zhang gave Liu Yiwei the task of writing string lyrics. The two discussed and exchanged words, communicated many times, and developed a strange feeling for each other. So, the temperamental and beautiful woman acted swiftly and resolutely, and it only took 3 days for her to go from being a colleague to being a lover.

Liu Yiwei has an ordinary appearance, is not tall, and has an unstable job. No matter how you look at it, it looks like a toad that only wants to eat swan meat.

Despite everyone's opposition, sparks sparked between the two.

On Christmas Day 2000, Liu Yiwei proposed, and a wave of people around him booed. I don’t know if it’s because I’m nervous or what. He plopped down on his knees. Was this a proposal or kneeling on the washboard in advance? This was true before marriage, but also after marriage? Everyone bent over with laughter.

In the first few days after getting married, Zhang Qixue was sometimes so confused that she thought she was not married, so she habitually ran to her parents' house after get off work.

It was past 10 o'clock until the husband was waiting at home. Fearing that something would happen to her, he made a series of fatal calls to force the hostess back. Speaking of which, Liu Yiwei had a "hateful" look on his face: Where is the husband?

Zhang Fuxue listened and hahaha, and she will continue next time when she is done.

On February 22, 2006, joy fell from the sky and my daughter was born. His wife can't cook, so he does all the housework, prepares milk powder and changes diapers, and is a perfect full-time nanny. For this reason, Liu Yiwei gave up a lot of jobs.

Since then, he has a daughter and everything is ready for him, and he enjoys the simple daily life of raising a child.

As her child got older, Liu Yiwei wanted to give her a better life, so she worked harder.

However, due to the occurrence of two things, his reputation was affected. Not only did he fail to achieve his wish, but he fell from being a "ghost" host to the altar. what happened?

. Due to a dispute over portrait rights, he claimed 600,000 yuan, which caused a sensation..

When his career as a host was going smoothly, his advertising resources were also increasing.

In 2002, Liu Yiwei accepted an advertising endorsement for a food company in Zhanjiang . Later, he discovered that the company had printed his face on the product packaging without his consent, and it had entered the market.

failed to reach an agreement, so he took the company to court and claimed 600,000 yuan.

What happened is this.

On March 31, 2002, a food company in Zhanjiang invited Liu Yiwei to be its spokesperson. The contract between the two parties stipulated that Liu Yiwei would be the brand spokesperson. At the same time, the company used his portrait when making the outer packaging of can advertising. But on August 15, Liu Yiwei sued him to the Xicheng District People's Court of Beijing, claiming compensation for 600,000 yuan for infringement of portrait rights.

took a look at the contract and they knew where the problem was.

The contract is as follows: "Liu Yiwei performs TV commercials and print advertisements. The advertisements can be displayed or published in various media... Print media includes newspapers, magazines, outdoor advertising space packaging and various sales points..."

The company believes that in Between "Outdoor advertising space and packaging...", there is a missing . The correct statement is "...outdoor advertising space, packaging...", which means that his portrait can be used on product packaging.

However, Liu Yiwei did not recognize the results on the grounds that they exceeded the scope of the original agreement. The father-in-law said that the father-in-law was right, and the mother-in-law said that the mother-in-law was right.

When the reporter interviewed Liu Yiwei after the incident was exposed, he only said that there were many subtle relationships that he could not explain clearly. He believed that the food company's "mistake theory" was an excuse and was intentional.

The matter was finally resolved through negotiation. Some netizens think Liu Yiwei is too serious.

. Rage against the contestants and scold them to step down regardless of their image.

In 2014, the recording of the program was interrupted due to an out-of-control "fight" with the contestants on the spot. Liu Yiwei was once again thrust into the forefront of public opinion.

was hosting a column called "'s Favorite Chinese Characters ", and a young contestant kept losing control. The good-tempered Liu Yiwei also made him feel uneasy. The naughty boy’s name is Li Yang, and he is a diplomat majoring in a foreign studies university.

Student Li won third place in the National Diplomacy and Foreign Affairs Etiquette Competition.

At that time, when the title "What time of day were ancient weddings usually held" was read out, classmate Li said "Yes!" without even thinking about it. After finishing speaking, he immediately changed his mind and wanted to answer.

Liu Yiwei said that if he answered this question incorrectly, he would be disqualified. Classmate Li said again that I would not answer and would pass it on to his opponent.

The opponent does not accept the move. Classmate Li could only make a wild guess and said it should be between noon and afternoon.

Liu Yiwei thought he had finished the answer, so he began to reveal the answer. Classmate Li interrupted the host and immediately changed his words and gave a new answer.

There are many cases of unruly behavior like this. Later, classmate Li accused Liu Yiwei of being unfair and not asking himself the final answer. Then he started acting bad, forcing Liu Yiwei to politely ask him to leave.

was so childish that he took the opportunity of reciting poems to mock Liu Yiwei and vent his dissatisfaction.

finally walked off the stage in despair amid boos from the audience.

Not only this time, this classmate Li seems to like to participate in various programs and frequently makes fools of himself. In "Perfect Vacation", classmate Li picked his feet and picked up the film in front of the camera, hugged the female guest in public, tried to kiss and tease her. It can be said to be full of ugliness.

As soon as this incident came out, it became a hot search topic. For a while, there was a lot of discussion on the Internet. Some people questioned the origin of this strange classmate. Some people wondered that he participated in so many programs. Did the program team specially find guests to increase the attraction and controversy?

also launched a poll on the Internet. 90% of the netizens' opinions were that Liu Yiwei was right. The host has been very restrained.

, Current situation and summary

But as a public figure, the host's accomplishment and quality are very important. Regardless of whether Liu Yiwei is right or wrong, the impact on him will be negative. Because the development in the hosting industry has been affected to a certain extent. Liu Yiwei had no choice but to develop in many aspects. .

In 2017, he directed the film "Everything I Say is True" with mediocre results. The 2021 " Burning Wild Boy's Sky " has a declining reputation and a box office failure.

The reason why Liu Yiwei is not popular is because he lacks craftsmanship and likes to take shortcuts.

His biggest problem is that he is impetuous and eager for quick success. You can't settle down to root in an industry. A hammer in the east and a hammer in the west.

Nowadays, there are many newcomers in the hosting industry, the times are changing with each passing day, and industry involution has become the norm, leaving little time for Liu Yiwei to become famous.