Text | In Mo Jiaokong's popular variety show "Taohuawu", Song Dandan's "9 minutes of awkwardness" scene in the "parents" style has caused heated discussion. Caijing Wuji found through online comments that some of them criticized Song Dandan's suffocating desire for control, while

Text | Mo Jiao Kong

In the popular variety show "Taohuawu", Song Dandan 's "parents of the family" style "nine embarrassing minutes" scene caused heated discussion.

Finance Wuji discovered through online comments that some of them criticized Song Dandan’s suffocating desire for control, while others used this clip to analyze the psychological state and workplace ecology of various people in the workplace.

The embarrassment caused by power and age differences has a strong reality projection. It is easy to think of the "fatherly" boss who dominates you in the workplace and the "motherly" elders at home who always talk about being good for you. I believe many people are familiar with the Internet term

" daddy ". In addition to expressing the image of an old father, it is also used to describe high-minded preaching that is divorced from reality. This kind of "daddy" speech is often too self-centered, with a semi-coercive soft whip on the listener. Like "mom smell" and "greasy", it conveys young people's rebellion against the previous generation's right to speak.

In the face of the "dad taste" phenomenon, some young people of Generation Z have taken on the role of "王传君" and firmly carried the banner of "anti-dad taste".

Generation Z’s “anti-father” industry

Young people’s “anti-father” campaign has gradually become an industry.

With the changes of the times, in today's wedding market, young people's wedding ceremonies are no longer the stereotyped and singular ones of the past. A variety of private wedding customizations meet the individual and diverse needs of young people, rather than the arranged tradition of the older generation.

In the film and television industry, the ideas expressed by screenwriters in the new era are "Wang Chuanjun" written on paper. In the recently popular " Menghualu ", the male protagonist defies his father's paternalistic "dad-like" arrangement and insists on his career and love. The film and television industry has grasped the pain points of the audience and brought the anti-"dad flavor" to the screen, arousing the resonance of more new young people.

Ji Keliang, former chairman of Kweichow Moutai , once said in the "Jun Pin Tan" program, "If young people don't drink Moutai, it's not time yet. Children in their 20s who are still playing are ignorant and don't know the needs. Good wine."

's remarks once caused controversy. Among the comments that opposed the film, the most vocal one was that Ji Keliang's remarks were a condescending and "daddy" advice to young people.

However, in these "fatherly" guides, we may see the advice of a superior, or we may see some well-intentioned original intentions.

The road to reconciliation with "dad-like" people

While criticizing them, some of the grown-up next generation began to try to find another way to reconcile with "dad-like" people in another dimension.

Zong Fuli After serving as the general manager of Wahaha , she "transformed" the company in a low-key manner while retaining Wahaha's original industry. Live streaming, changing brand spokespersons, actively embracing Generation Z, and launching various joint brands... Zong Fuli broke the shell of Wahaha's "dad flavor", broke the outside world's stereotype of and , and pushed Wahaha even more to young people.

"I think she has done a pretty good job." Faced with the results of his daughter's transformation, "Strict Father" Zong Qinghou agreed, "I now want to gradually retreat to the second line and let young people do it in the front and take a look at the back. , To ensure that young people are trained in this way, it can also ensure the longevity of the business."

Another person who has inherited the baton from his fathers is Heilan House .

As a young manager, Zhou Lichen understands the needs of young people better. In recent years, Heilan House is trying to get rid of the "local fashion" label and cater to the needs of young people through spokespersons, IP cooperation and other methods.

On social platforms, Zhou Lichen registered his own video account "Heilan Xiaozongzong" and appeared in live broadcasts to bring goods, communicate with users, sell goods, and bring the brand closer to young users. Heilan House's e-commerce Business also continues to grow.

"As a second-generation successor to an entrepreneur, the burden on our shoulders is not light. The pressure and motivation are always at odds. We must maintain the legacy built by our fathers, but we must also constantly adapt to the changes of the times, introduce the old and bring forth the new, and carry on the past and the future." Zhou Lichen said to his son Very satisfied with the investment.

Perhaps, the "dad flavor" cannot be eradicated, and everyone will become a father. "Daddy smell" is not a subjective malice, but a straightforward expression from the old days.

When we finally become the so-called "dad-like" generation, what we have to do is not to become the "fall" that we originally resisted.