130,000 Fans Fan Fanfan Idou Double 11 Favorite Fan Festival, with 150 million traffic, "It's you"

This year's Double Eleven, Fanidol and the 14 major brands launched the "Double 11 Pet Fan Festival" welfare activities, which set off a frenzy of fan circle participation as soon as it went online. Fans gain points by entering the store and call for idols to win support resources and other benefits. Effectively convert celebrity fans into brand fans and divert them to online stores. Event topics finally successfully won 150 million views and Weibo interactions as high as 471.4W; at the same time, it also helped harvest 5 million store views , opening up a new interactive gameplay between the brand and the fan economy.

(photo source: Fanidol)

On the eve of the Double Eleven of the national carnival, Fanidol took the lead in launching the "Double 11 Pet Fan Festival" for preheating activities, in conjunction with Ramen Talk, Fu Li Tong, Clarins, and Fresh Taro Fairy And other 14 brands seek heavy benefits for fans. Fans on the rankings get offline big screens, store pushes, and generous support funds; while loose fans will win the favored fan gift package through forwarding, they will also have a chance to share a 100,000 double eleven red envelope bonus! The operation of successfully capturing the fan circle’s affection made Fanidol’s activity Weibo repost up to 4.31 million, and the number of views on the topic of the Double 11 Pet Fan Festival exceeded 150 million ! While driving fan groups to in-depth activities, it also provides high-quality marketing for brands to achieve the fastest and widest spread in the shortest time.

(picture source: Fanidol)

In addition, according to the different characteristics of fan stations and loose fans, Fanidol also planned a variety of activities, linked with Weibo, WeChat, Fanidol H5, and multi-platform to attract fans' attention Participation and a full range of publicity channels maximize the exposure of the event, and also bring huge business opportunities for cooperative brands.

's "Double 11 Pet Fan Festival" in less than two weeks harvested hundreds of millions of traffic. As a fan-led exclusive welfare platform, Fanidol successfully attracted 134,000 fans to participate in to share the double eleven red envelope bonus, which undoubtedly highlights Its own strong fan advantage. And in the brand promotion, it not only pays attention to the importance of fan groups to entertainment marketing, but also expands the scope of activities to enhance brand influence.

(picture source: Fanidol)

Fanidol has always been committed to building an exclusive welfare platform led by fans, adhering to the concept of "positive energy chasing stars" to maximize the benefits of tripartite resources. In the future, Fanidol will also hold more online and offline high-quality activities to mobilize the enthusiasm of fans to participate, increase the user stickiness of the fan group to the Fanidol platform, and thereby enhance the entertainment influence of the entire network media platform.

(editing and finishing: Zero)