Hunan Satellite TV host Li Weijia endorsement rollover, let the newly promulgated advertising law into people's sight.
On September 1, 2021, the newly revised "Advertising Law of the People's Republic of China" came into effect. This is the first revision of the Advertising Law in 20 years. The range of amendments is very wide. Among them, the definition of the responsibilities and obligations of spokespersons is particularly cited. Attention.
advertising law clearly stipulates that: celebrities must have used the product before they can endorse; artists suspected of false endorsements are not allowed to receive new endorsements within three years; once false endorsements are involved, the maximum amount of rebate can reach the advertising fee 3 to 5 times the amount; three violations within two years, a maximum fine of 2 million yuan. In addition, false advertisements of goods or services related to the lives and health of consumers causing harm to consumers, the advertising spokesperson shall bear joint and several liability; false advertisements of goods or services other than those specified in the preceding paragraph, causing consumer harm , The advertising spokesperson, who knows or ought to know that the advertisement is false and still makes recommendations or proofs, shall also bear joint and several liability.
The responsibility is clear, and the heavy blows are aimed at the increasingly fierce celebrity endorsement rollover and the dislocation of no joint liability.
Li Weijia endorsed the milk tea brand "Happiness Formula". The brand went off the road. Thousands of people were defrauded with a total of hundreds of millions of yuan. As the spokesperson, Li Weijia said, "The contract has been cancelled in June. ".
Ma Yili endorses "Tea Zhilan", the brand uses "routine franchise" to commit contract fraud,There are more than 90 people involved in the case, and the amount involved is more than 700 million yuan, and Ma Yili posted on Weibo that he will be more rigorous in future work.
Wang Han endorsed that the P2P platform loves money to make money. The platform eventually thundered and investors lost their money. Wang Han team issued a notice that they would follow up with the lawyer team and do their best to resolve this matter.
Generally speaking, in the past, the definition of responsibility for celebrity endorsements was lacking, and the implementation of the "New Advertising Law" made celebrity spokespersons a joint liability party. (Ginkgo Finance | Ren Yan)
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