The host Li Weijia endorsed the milk tea shop exploded, and the franchisee talked about the experience of being pitted

On the afternoon of September 8, online photos showed that a lot of people were surrounded by the door of Hunan Broadcasting and Television, some of them were wearing T-shirts with the words " Li Weijia unscrupulous artists".

According to the cover news report, the matter is related to the milk tea brand "Happy Formula" endorsed by the host Li Weijia, which belongs to Guangzhou Xinrui Catering Management Co., Ltd. The legal representative of the company is Mr. Zhou, with a registered capital of RMB 1 million. Zhou's phone is currently shut down, and the company has been marked as "distrustful person" and "abnormal business" status.

Jiupai News noticed that on July 23, the company was listed by the People’s Court of Baiyun District, Guangzhou City as restricting high-consumption enterprises; on August 12, because it could not be contacted through registered residence or business premises, it was blocked by Baiyun District, Guangzhou City. The Market Supervision Administration believes that there is an operating abnormality.

On September 9, Jiupai News interviewed a number of "Happy Formula" milk tea shop franchisees. They said that they chose this brand after considering the brand effect including celebrity endorsements. At present, many stores have closed. Stores that are still open are basically at a loss.

On the same day, Li Weijia himself issued a statement stating that on July 25 last year, he and Guangzhou Hechenghui Information Technology Co., Ltd. signed the "Plane Image Ambassador Contract" and served as the "Happy Formula" milk tea product image ambassador. The cooperation period is from 2020. From September 1 to August 31, 2021.

In May of this year, he learned that the actual operator of "Happy Formula" milk tea is Guangzhou Xinrui Catering Management Co., Ltd. After the endorsement conditions of the graphic ambassador in the contract have changed, he signed a " Cooperation Termination Agreement", the

agreement is clear: Hechenghui Company will stop using my portrait, and will successively dismantle, replace, delete and remove the published promotional posters, promotional videos, Weibo publicity and other promotional materials and information At the same time, it is required to properly handle the related cooperation matters between Guangzhou Xinrui Catering Management Co., Ltd. and "Happy Formula" milk tea franchisees.

Li Weijia said that he is concerned about the public opinion on my endorsement of the "Happy Formula" brand on the Internet, and has been actively coordinating and dealing with the matter since May, and expressed deep apologies for the occupation of public resources for this matter. "Here, I also call on all franchisees to express reasonable demands through legal channels and means. At the same time, I reserve the right to pursue legal responsibility for untrue statements and malicious slanders on the Internet."

[1] Search for Mi Snow Ice City to join, is recommended Happy Formula

Mr. Xie Hebei Baoding franchisee

I initially searched for milk tea shops to join and found an introduction to honey Snow Ice City joined the webpage, I called to contact, the other party recommended me Happy Formula, saying that this is also Michelle Ice City model.

Considering that Michelle Ice City has a high franchise fee and there are already several in the same city, I will contact the brand of Happy Formula. The contact was almost the same, so I went to the Hangzhou branch for training.

also fulfilled part of the contract, including location selection, when opening the shop, but didn't care much later. To be honest, the site selection effect is very general. The flicker component here is relatively large. I feel that the purpose of the company as a franchisee is to collect money.

I tried to open a milk tea shop for the first time. It took less than a year to open the shop and the total cost was close to 500,000 yuan. The business was average, and the worst day was only sold for a few dozen yuan. At the beginning of this year, I felt something was wrong, and there were frequent personnel changes in the company. For example, you just finished contacting Zhang San today, and if you encounter technical problems more than ten days later, if you contact him again, you have to ask the company instead.

The victims have a group. Everyone discusses how to protect their rights and stop losses in the group every day. In April and May, some people went to Hunan Radio and Television to find Li Weijia to defend their rights, and finally signed a treaty and refunded some money. There are also people who ask lawyers to go to court. Attorney fees and litigation fees are required, and the time is long. The final result is not necessarily satisfactory. I hope that the government can strengthen supervision in the future.

The other party said that the brand can continue to be used for a while,I am thinking now, if I can do it for two more days, I will do it for two more days. I still have a lot of materials to make the finished product, and the loss will be smaller.

[2] When looking for the location teacher for data, there was nothing

Mr. Tian Hubei Wuhan franchisee

Joined Happy Formula in Hangzhou at the end of last year, paid 210,000 yuan and trained for 3 days. During the offline inspection, the company made some verbal promises. In terms of operations, they said that they will give priority to promotion in medium and large cities, contact Meituan online, Are you hungry, and ask Li Weijia to come to Wuhan for some interaction offline.

Li Weijia is a star. He has worked in Hunan Station for decades, and we trust him. In the end, he didn't expect that he would actually promote this leek cutting company.

I have some suspicions about the company. It started with the abnormal situation of the site selection teacher sent by the company. The site selection teachers sent by the company did not fulfill their responsibilities and obligations. When they asked them for data, they didn't have any analysis graphs or anything. They all verbally said what was good, but in fact, the flow of people was not enough.

I thought about defending rights, but I don't have time. Because I was the first time to start a business, I lacked experience, and their contract evaded some responsibilities, and many people went through legal procedures to report cases and defend their rights.

The business status of the store is not good, but it is still open. I want to make a brand myself in the future.

[3] The company also ran away. We want to defend our rights. Who can we look for?

Mr. Han Tianjin franchisee

I am also a franchisee of Happy Formula,The company is gone, what's the use of defending rights? We want to defend our rights, who should we look for?

At that time, I wanted to join another brand. I entered my mobile phone number on Douyin. Others called and said that there is a happy formula brand, which is owned by Michelle Ice City.

I learned from other victims that many people were deceived because the other party said that they belonged to Gu Ming and a little bit. They said at the time that Li Weijia would come to the store to do publicity after the opening, and advertise in the city subway station.

first said that five people from happy family were invited to endorse, but only Li Weijia was invited as the endorsement, and Li Weijia also participated in the launching ceremony in Guangzhou.

Our shop sells for more than one hundred yuan a day, and has been losing money. One city’s eldest brother acted as an agent, invested more than 1.5 million, and died.

We went directly to the company in Hangzhou to defend our rights. There were many people who had troubles many times. In the end, the company paid us more than 20,000 yuan and took away the contract. My shop hasn't closed yet, and the rent has already been renewed, and I still have to keep going.

[4] Choose emerging brands to be prepared to take risks

Mr. Dou, Hebei Langfang franchisee

My business is not good for a year. The franchise fee cost 100,000 yuan, plus the cost of materials and decoration, and the store opened about 800,000 yuan. Many franchise stores are still operating normally, but they are basically at a loss.

chose to join because of comprehensive consideration of the company's system, propaganda philosophy, and commitments from various aspects, including spokespersons and star effects. But when I really opened the store, I found that the actual situation did not match the advertised.

In February of this year, after getting the first batch of materials from the company, and then getting the materials from the company, the warehouse stopped shipping. Then the company supervisor, including the product manager, couldn't find anyone.

The specific reasons are not understood, and the company has given many reasons. And the pre-training is mainly about training product production,After 3 days of training, there is no training in this aspect of operation.

I didn't go to Hunan to defend my rights. I have been busy recently. I know that there are many victims. This group of people is not united, does not cling to each other, and does not want to do anything, so they all get together and want to talk. I think that if something goes wrong, you should look for a celebrity endorsement. If you are irrational, you should look for a company. The star is not a fool, knowing that one day, when a group of people come to make a noise, it is impossible to do this job.

My shop will definitely not do it. I will not rule out opening other milk tea shops in the future. There is no problem in this industry. If you want to open a milk tea shop again, you will definitely take risks when you choose a new brand. I accept that there are risks.

[5] I received a refund of 5,000 yuan, I will not engage in it

Ms. Hu Hunan Changsha franchisee

originally opened this brand. Li Weijia, the spokesperson, joins only when he has a brand effect. This is the first time I have opened a milk tea shop. It has been less than a year since I opened the shop. The investment was nearly 300,000 yuan and the loss was close to 200,000 yuan.

In the early stage of joining, I went to the headquarters of the Guangzhou company to participate in the training, and the training lasted for 7 days. The on-site experience was so-so, that is, an information book was issued, asking us to follow the above instructions and do it ourselves.

One month after opening the shop, I realized that something was wrong. Originally, the headquarters of the store was just opened to send supervisors over to give guidance. As a result, everything was done by itself. The headquarters was very irresponsible and not strict in this regard. It was not as promised at the beginning.

Regrets that it is too late. After paying the initial fee, we can only bite the bullet and continue to operate. There is no way.

In May of this year, the headquarters sent two people to Changsha. I asked for a refund at the time, and he would refund 5000 if he didn't do it. At that time, there were many franchisees who came to defend their rights, and there were about 70 or 80 businesses all over the country.

I chose to accept the 5000 yuan, so I stopped doing it. I also want to come back more. They said that the Guangzhou head office is no longer there, and we can't help it. Instead of worrying about finding no one,Five thousand yuan is five thousand yuan.

This investment has a big impact on me. I will not open a milk tea shop in the future. I don't know the rights protection of other franchisees, and now there is nothing to worry about.

Wuhan Morning News reporter Xiao Jie and intern Jiang Ling