In a blink of an eye, 2017 is already halfway through. In the first half of the year, the news of China's cosmetics industry continued to be exciting. Waves of capital have come one after another, the major mergers and acquisitions case "you sing and I will come on stage", brands and channels have developed together, and online and offline carnivals... The rapid changes in the industry are dizzying.
In this hot late June, Pinguan.com specially sorted out the major events that occurred in China's cosmetics industry in the first half of the year, so that everyone can occasionally review and think a little while going forward.
1. Industry wind direction
1. [New policy]
In the first half of the year, new policies in the cosmetics industry were frequently issued, which was good and bad. At the beginning of this year, the State Food and Drug Administration issued an announcement saying: "The existing packaging labels of cosmetic manufacturers can be used until June 30, 2017, and cosmetics produced from July 1, 2017 must be marked with the "Cosmetics Production License". This means that the original "National Industrial Product Production License" and "Cosmetics Production Enterprise Hygiene License" held by cosmetic manufacturers are automatically invalidated, that is, "two certificates for one certificate".
html In late April, the first batch of imported masks with anti-counterfeiting QR codes entered the Chinese market. It means that imported cosmetics have an "ID card" from now on, and you can find the "Inspection and Quarantine Certificate of Entry Goods" by swiping it. Mom no longer has to worry about us buying fake products!htmlOn May 12, the pilot reform of "reform approval to filing" for imported non-special-purpose cosmetics in China was officially launched at the Shanghai port, which greatly shortened the cycle for imported cosmetics to enter China . Experts said that the price of imported products will drop, and foreign new products can almost be launched in China at the same time. This is a big plus for consumers. 27, Finance Bureau and the State Administration of Taxation clarified in the "Notice on the Pre-tax Deduction Policy for Advertising Fees and Business Promotion Expenses" that from January 1, 2016 to December 31, 2020, cosmetics The pre-tax deduction policy for advertising and publicity expenses for three types of companies, including manufacturing and sales, continues to be implemented at 30%, which is good news for cosmetics companies with high advertising and publicity expenses. However, there may be bad news for Taobao small and medium shop owners. Recently, Taobao released the "Instructions on Strengthening the Control of Personal Repackaging Cosmetics", prohibiting the sale of repackaged cosmetics without the source of cosmetics production qualifications, and related categories of merchants must remove related products before June 5, 2017, otherwise they will be subject to punish.
2.[Sade Influence] After
signed a land exchange agreement for THAAD deployment at Korea Lotte Group , all walks of life in China have caused waves, especially in the cosmetics industry. On March 4, Pechoin and Hanshu were withdrawn from Shanghai Lotte Mart supermarket. On March 5th, Liaoning Donggang Youth, a well-known domestic top 100 chain store, removed all and Korean products from its 36 cosmetics stores, including 1 imported store, which removed all products from the store.
The business of tourists is also declining. In April, the peak tourist season, there were only about 228,000 Chinese tourists to South Korea, a sharp drop of 75% from July last year. South Korea's economic loss in the first half of this year alone is forecast to hit 6.79 billion yuan ($1 billion) due to the loss of Chinese tourists. Affected by the relationship between China and South Korea, the stock price of South Korea's Amorepacific fell by about 12%.
In the first quarter, the number of Korean cosmetics that obtained China's health license also decreased significantly. On June 1, the Korean Statistics Office announced that the total retail sales of Korean cosmetics in April this year was 1.65 trillion won (about 10.03 billion yuan), an increase from the same period last year. 2.2%. But it was the smallest increase since August 2015 and the lowest in nearly 20 months.
According to the Korean media cosinkorea, the sales of the three major cosmetic groups in South Korea - Amore Pacific, LG Life and Health, and Hanfo collectively declined in the second quarter. Among them, the number of Chinese tourists in Amorepacific’s duty-free shop decreased by more than 50% in the second quarter, and the sales fell by 30%. The sales of LG’s life and health duty-free department fell by 22% compared with the same period of the previous year, while the sales of Hanfo Company in the second quarter Down 11.5 billion won, operating profit fell 11.3 billion won.
Second, capital dynamics
The cosmetics industry in the past one or two years seems to be very close to capital. The same is true in the first half of this year. The industry's listings, mergers and acquisitions, investment and financing activities are surging and attracting attention.
1.【Listed/to be listed】
htmlOn December 7th, Hangzhou Yiwang Yichuang Technology Co., Ltd., the online agent of Pechoin, submitted the IPO and listing guidance materials to the Zhejiang Regulatory Bureau, and accepted the guidance of GF Securities , officially entered the listing counseling stage. It is reported that Wangchuang Technology has been officially listed on the New Third Board on August 22, 2016, and the development momentum is good.Lafangjiahua went public quite smoothly. On January 18, the IPO was approved for the first time, and on March 13, it officially landed on the A-share market on the Shanghai Stock Exchange. This is the first company in China's daily chemical industry to land on A-shares since 2004, when State-owned Assets Holdings' Liangmianzhen was listed on A-shares, setting a precedent for a local private-owned daily chemical company.
is also enthusiastic about going public and online businesses. On the evening of April 21, Yujiahui Co., Ltd., , the parent company of Yunifang, released a prospectus and planned to land on the GEM of the Shenzhen Stock Exchange. According to the prospectus, the operating income of Yujiahui Co., Ltd. from 2014 to 2016 was 435 million yuan, 778 million yuan and 1.168 billion yuan respectively, and the net profit was 33.51 million yuan, 30.88 million yuan and 72.48 million yuan respectively.
2.【Investment and financing】
Since Lafangjiahua successfully landed on the A-share market on March 13, the stock price has risen by the limit for 10 consecutive days, and the market value has also exceeded the 10 billion mark. At the end of March, Lafang Yijian Fund, with Lafang Jiahua as the main investor, completed the Pre-A round of investment in Xiaomei Eslite, a B2B procurement platform for imported products, with a scale of tens of millions, and the capital injection was completed in early April.
On April 18th, Yihaomeidian completed the A+ round of financing, and received a capital injection of over 20 million yuan from Fanmai Capital and Yihua. So far, in the two years since its birth in April 2015, Yihaomeidian has completed three rounds of financing, and the total amount has exceeded 50 million.
htmlOn the evening of May 10th, Meng Xing, the founder of Afu brand, revealed to the outside world that IDG, as the lead investor and co-investor Liding Investment, invested 300 million yuan in Afu + Beaver Family. It is understood that IDG Capital is one of the most well-known investment funds in China. It has previously been the largest institutional shareholder of the Beaver family. This investment is more due to the recognition of the Afu brand. 3.【M&A】
In the first half of this year, although the two “M&A madmen”, Eternal Asia and King King, did not have any major M&A moves, the M&A trend in the cosmetics industry continued.
htmlOn May 15, Zhejiang Cosmetics Agency Hangzhou New Ziyang introduced CITIC Meishang Fund to form Zhejiang Meishang Ziyang Biotechnology Co., Ltd. CITIC Meishang Fund held 51% of the shares, and Huang Qiang, the former chairman of Xin Ziyang, held 49% of the shares.In fact, before Meishang Ziyang, CITIC Meishang Fund had acquired two Sichuan cosmetics agency companies at the end of last year: Sichuan Meishang Hongmei Biotechnology Co., Ltd. and Sichuan Meishanghong Biotechnology Co., Ltd.
Among them, Meishang Hongmei is the first agent of the Meishang department. In March this year, it acquired Sichuan Yayun Huilan Culture Communication Co., Ltd., a professional line agency, and in April, it successfully acquired Tibet Dingyi Trading Co., Ltd. and Lhasa Weishang Jumei Biotechnology Co., Ltd. was registered and established in May after the merger was completed.
html On the evening of June 8, Shanghai Jahwa announced that it plans to acquire Tommee Tippee, an infant feeding brand, for a consideration of US$293 million (approximately RMB 1.996 billion). The acquisition plan was officially approved on the evening of June 28.3. Financial reports
1. [Annual Report]
In the first half of the year, a group of companies announced their 2016 annual results financial reports .
html On March 22, Watsons parent company Cheung Kong Holdings announced its 2016 financial report. The financial report shows that the annual revenue of Cheung Kong’s retail business in 2016 was HK$151.502 billion, down 2.6% year-on-year. Watsons China's overall performance fell for the first time. It seems that Cheung Kong's retail business in the Chinese mainland market has indeed suffered a cold winter.Coincidentally, Hong Kong Sa Sa also suffered losses in the mainland market. On June 15, Sa Sa released its 2016 financial report ended March 31, 2017. The company's operating income was HK$7.746 billion, down 0.58% year-on-year; the net profit attributable to shareholders of listed companies was HK$327 million, down 14.8% year-on-year. Regarding the decline in net profit, Sa Sa said that it was affected by factors such as the decrease in tourists from mainland China to Hong Kong, changes in consumer preferences, and the increase in outbound travel by locals. In contrast to
, the financial reports of domestic daily chemical companies are relatively gratifying.
html On the evening of March 21, Shanghai Jahwa released the related party transaction announcement and the 2016 annual performance report. In 2016, the company's operating income was 5.321 billion yuan, and the net profit attributable to shareholders of listed companies was 216 million yuan.html On the evening of March 28, the old-fashioned daily chemical company Liangmianzhen released its 2016 financial report. In 2016, 's revenue reached 1.562 billion yuan, a year-on-year increase of 15.42%. However, the turnaround did not depend on the main business, but because of the selling of stocks.also turned losses into profits and Overlord. According to the 2016 annual financial report released by Bawang Group on the evening of March 28, in 2016, Bawang achieved revenue of 264 million yuan, a year-on-year increase of 13.8%, and a net profit of 43.7 million yuan, the first profit after 6 consecutive years of losses.
On the evening of April 24, North Bell, a well-known local facial mask OEM, also disclosed its 2016 annual report. As of December 31, 2016, the company's revenue reached 1213.128 million yuan, a year-on-year increase of 20.94%, and the net profit attributable to shareholders of the parent company was 175.6599 million yuan, a year-on-year increase of 27.10%.
Guangzhou Langqi announced its 2016 financial report on the evening of April 25. In 2016, the company's revenue was 9.849 billion yuan, a year-on-year increase of 30.10%; the net profit attributable to shareholders of the listed company was 39.27 million yuan, a year-on-year increase of 23.34%.
Eternal Asia and Jinwang, which are deeply involved in the cosmetics industry through mergers and acquisitions, announced their 2016 financial report on the evening of April 27. Eternal Asia's financial report shows that in 2016, Eternal Asia's revenue reached 57.914 billion yuan, a year-on-year increase of 46.10%. The revenue of in-depth supply chain business involving the daily chemical industry reached 39.632 billion yuan, an increase of 55.91% over the same period last year, which was the main reason for the improvement of Eternal Asia's overall performance.
In 2016, King King's revenue increased by 60.54% to 2.371 billion yuan. Among them, the cosmetics business increased by 282.05% year-on-year to 666 million yuan, accounting for 28.05% of the overall revenue, becoming the second largest main business of King King.
2.[Quarterly report]
In addition to the 2016 financial report, some of the above companies also announced their first transcripts in 2017.
In the first quarter of 2017, Shanghai Jahwa achieved both revenue and profit growth of its own brand. After excluding the agency Kao business, its operating income was 1.338 billion yuan, up 15% year-on-year and 46% month-on-month; net profit attributable to shareholders of listed companies 108 million yuan, a year-on-year increase of 1.79%.
htmlOn March 30, Qingdao Golden King released the first quarter performance forecast. Due to the rapid growth of the cosmetics business, the net profit of Jinwang attributable to shareholders of listed companies in the first quarter is expected to reach 22.6646 million yuan to 27.1975 million yuan, an increase of 50% to 80% over the same period last year. html On April 28, Lafangjiahua announced its first-quarter financial report. From January to March 2017, Lafangjiahua achieved operating income of 235 million yuan, a year-on-year increase of 1.70%; net profit attributable to shareholders of listed companies was 34.0633 million yuan, a year-on-year increase of 14.36%. Fourth, foreign capital in China
Foreign giants have accelerated their industrial layout in China, which is also a typical phenomenon in the cosmetics industry in the first half of this year.
1.【Store opening】
htmlIn March, Shu Uemura, a Japanese brand under L’Oreal Group, opened the world’s first concept store in Hong Kong , and in May, it opened the world’s first and currently only concept store in Shanghai . Not only that, the French niche perfume brand Oulong, acquired by L'Oreal in 2016, also opened its first boutique in mainland China on June 23.htmlOn April 28, COSMAX, the largest cosmetics OEM/ODM company in Korea, launched pre-sale on Tmall. All the products on the shelves were from Korea, including 56 items from 11 brands including too cool for school, CLIO, and SNP. This move by COSMAX may be intended to help Korean customers reach out to the Chinese market. htmlOn May 23rd, the flagship store of MAC, a high-end makeup brand under the Estee Lauder Group, officially opened on Tmall, with foundations, eyeliners and other products on the shelves. The most attractive thing is that all products in the flagship store are priced at the same price as in Hong Kong. Consumer surprises.2.【Deep cultivation】
htmlOn November 16th, Shiseido Group announced the establishment of China regional headquarters. Mr. Kentaro Fujiwara, the former general manager of Shiseido (China) Investment Co., Ltd., was officially promoted to the general representative of Shiseido China. Shiseido (China) Investment Co., Ltd. will become the management department of the regional headquarters in China, and will establish a management mechanism led by the top management of various functional departments and information sharing.htmlAt the Golden King annual meeting on December 24, Tony Charm Group, a well-known Korean cosmetics company, signed a strategic cooperation agreement with the company, announcing that Golden King will become the omni-channel general agent of the group's two brands, Tony Charm and Lan Oti, in the Chinese market. This should be regarded as a windfall after Golden King acquired a number of cosmetics channel merchants. htmlOn the morning of April 11, the cosmetics OEM manufacturer, Intertek Group, signed a general framework agreement with the Shanghai Fengxian District Government to establish an innovation center in the core area of Fengxian Oriental Beauty Valley. Cosmetics (Shanghai) Co., Ltd. first came to China in 2008 and settled in Fengxian, and its sales increased from 13 million yuan in 2008 to 160 million yuan in 2016. Unilever announced for the first time on May 14 that it would fully expand the CS channel, and said that it would set up a cross-departmental team specifically for the CS channel, and at the same time design and launch new products and customized packaging for this channel. Previously, hypermarkets were the most important part of Unilever's distribution channel, and this reliance is clearly changing.
P&G is also more concerned about the CS channel of Chinese cosmetics. It is reported that this year, P&G preferred the , Anhui and regions as the first pilot areas in the country to test the latest CS channel model of P&G in an all-round way. On May 12, in Hefei, Anhui Province, the first three-dimensional channel support conference "P&G Category Business School" was held since the establishment of P&G China's CS channel.
3.[Delisting]
has overweight to expand the Chinese market, of course, there are also those who are dejected or even quit. Twenty years after entering the Chinese market, South Korea's E-Mart supermarket announced its withdrawal from China. As a large discount supermarket under the Shinsegae Group, the largest retail group in South Korea, E-Mart originally planned to expand more than 1,000 stores in China, but only 26 at most. Some analysts at
believe that the failure to localize stores and brands is the main reason for E-Mart's withdrawal from China. The continued tension between China and South Korea after South Korea deployed "THAAD" was the "last straw" that broke YimaiDao.
5. Brand Excerpts
While foreign investment is making great efforts in China, local cosmetics companies are also vigorously developing the domestic market, and at the same time they are trying to go out of China and into the world.
1.[Channel layout]
htmlOn November 1, a well-known local cosmetics company, Proya , opened a comprehensive cosmetics brand store called Mirror Me in Yongsheng Shopping Plaza in Jinhua City. It is reported that this is a Chinese cosmetics brand. The flagship store of the Korean joint venture is actually operated by Korean cosmetic experts. Proya plans to expand more than 200 Mijingsi language stores nationwide in the future.The Color Studio series, which is an exclusive collaboration between the local makeup brand Mary Dalgar and Sephora , has entered Sephora China stores across the board on June 21. Since then, Mary Dalgar has become the first domestic makeup brand to enter Sephora.
Bawang, a national cleaning and care brand that turned losses into profits for the first time in 2016, said in May that it would focus on cosmetics franchise stores, mother and baby stores and e-commerce channels this year. Continuing the long-standing selling point of "anti-dropping", Bawang has launched 4 new series and 16 SKUs for CS channels, and specially designed new packaging such as plum, orchid, bamboo, chrysanthemum, and cartoon to attract female consumers.
2. [Going International] While
is accelerating the layout of domestic channels, some domestic brands are going international.
htmlOn March 28th, Pechoin officially became the first Chinese gold medal member of the International Federation of Societies of Cosmetic Chemists (IFSCC), and Prof. Lederman, International Vice President of IFSCC, came to the scene to complete the awarding ceremony. As a classic domestic brand, Pechoin is undoubtedly stepping onto the world stage on behalf of oriental quality. 3rd, Shanghai Shangmei Cosmetics Co., Ltd. CEO Lu Yixiong broke out in the circle of friends: On June 2nd, Shanghai Shangmei's Hongdao Co., Ltd. won a cosmetics factory covering an area of 37 acres in Osaka, which will be put into use by the end of this year. , Lu Yixiong planned that within 5 years, Hongdao's products will be put on the shelves of 15,000 drugstores in Japan, and strive to be the top five domestic cosmetics in Japan. 3. [Endorsement promotion]
has to say that star endorsement has always been an excellent means for brands to strengthen marketing promotion and attract consumers.
htmlOn December 24th, Shanghai Mei's CEO Lu Yixiong broke out in the circle of friends, and signed Zhao Liying and Jing Tian, two popular actresses, Zhao Liying endorsed Shanghai Mei's new brand Shike toothpaste, and Jing Tian endorsed the family of Korean fans and Han Shu. Little black film. The current super popularity of these two Huadans is obviously the main reason why Shangmei takes a fancy to them. htmlOn March 8th, Li Bingbing became the promotion ambassador of "Ziyuan National Brand Plan"; in the same month, Shanghai Jahwa signed Liu Tao as the spokesperson of its brand Herborist; , Han Hou signed the popular super-popular star Huang Zitao to become a new spokesperson... I believe that there will be more celebrity endorsements in the second half of the year.Sixth, channel situation
Cosmetics channel is still in the cold winter period, both agents and retail stores are gradually producing more changes during this period.
1. [New situation]
Due to changes in market strategy, Yingtong Group terminated the national general distribution contract with Coty Group 's Miao Paris, Miss Buddha, Gucci and Hugo Boss on June 30. As one of the largest operators of fragrance makeup and optical products in Mainland China, Hong Kong and Macau, Yingtong operates the cosmetics and fragrance business of more than 40 top international luxury brands. In 2017, Yingtong will accelerate the development of the Australian make-up brand Red Earth, which was acquired in 2015. At present, it has invested 200 million yuan to build the Red Earth brand's public trump status in the field of natural beauty .
htmlOn June 27, Liu Feng, general manager of Anhui Hongfang, a well-known agent, led the establishment of the country's first provincial supply chain platform - Anhui Zhongzhuang Supply Chain Management Co., Ltd. Among them, Qingdao Jinwang holds 51% of the shares, and Yijia Investment Co., Ltd., which is funded by 50 high-quality chains in Anhui Province in the form of shareholders, holds 49% of the shares. It is understood that Anhui Zhongzhuang Supply Chain is based in Anhui and serves the whole country, and will form a new business model integrating factories, merchants, stores and capital.
2.【New Retail】
017 is the upgrade year for Watsons. On January 14, the 8th-generation Watsons store officially opened on the first floor of Zhengda Plaza, Lujiazui, Pudong New Area, Shanghai. In mid-May, the second Watsons 8th-generation store in Shanghai Longzhimeng Shopping Center was re-opened. It is understood that as of April 13, the total number of Watsons stores has reached 3,000. This year, China's local cosmetics retail chain Guerlain Beauty ushered in the 12th anniversary milestone, and solemnly announced a new strategy of "two cosmetics and one product", that is, around "color cosmetics + cosmeceutical + fashionable daily necessities", constantly upgrading stores The image and various commodity and service areas in the store allow consumers to feel the renewal of Guerlain Beauty from a variety of commodities, high-quality environment and thoughtful service.
htmlOn May 26th, the 12th anniversary of Guerlain Beauty and the new product launch of plant diary plant fermented water light series were held in Guangzhou Wanda Hilton Hotel. As of now, Guerlain Beauty has 1,870 stores. On May 28, Cai Ruqing, the chairman of Guerlain Beauty, made a bold statement in the circle of friends, and it will open to 2,400 stores by the end of the year. Aim for more than 3,600 stores next year.The retail giant RT-Mart has also come to grab the business of cosmetics retail stores. On April 26, the imported cosmetics franchise store "LLABEAU", a joint venture between RT-Mart's parent company Sun Art Retail Co., Ltd. and South Korea's Shilla Duty Free Shop, opened in the shopping street of RT-Mart in Beilun, Ningbo. Sun Art Retail and Shilla also jointly established "Shanghai Tongluo Trading Co., Ltd." on January 19 this year to operate Lebi, which shows the importance attached to this project.
Coincidentally, on April 29, the G·BEAUTY beauty collection store operated by Golden Eagle Trading Group Co., Ltd. officially opened in Xinjiekou, Nanjing Golden Eagle Shopping Center. This is one of the G·LIFE series of high-end projects created by the Golden Eagle Trading Group. It consists of six major formats, and the cosmetics collection store is one of them.
has similar actions as well as Century Lianhua . On June 17, Century Lianhua's first beauty retail store "Ziyanshe" opened in Hangzhou Hanghai Store. This is the first cosmetics store in China that has been transformed from the cosmetics area in a hypermarket. It was jointly built by Century Lianhua and Zhou Jianlei, the founder of Hangzhou Orange Orange. It adopts a joint venture model. Century Lianhua provides trademarks, venues and supply chain resources, and Zhou Jianlei is responsible for it. The overall operation of Ziyanshe.
3.【New Innovation】
After implementing the "99 yuan change" strategy for the first time in the industry in 2015, the well-known local cosmetics retailer Gold Bug has another innovation: becoming the only cosmetics chain store in China that invites celebrity endorsements.In June, Liu Tao officially signed a contract to become the spokesperson of the Golden Bug, and has completed the shooting of related advertisements.
As of now, there are 248 Gold Bug stores. It is understood that asking Liu Tao to endorse is only a small step in the upgrade of the Gold Bug system. Not long ago, Gold Bug formed a special new media team to operate the WeChat official account. At the same time, it started the internal transformation of the store, the adjustment of product structure, the reconstruction of the back-end system, and the streamlining. SKU and other upgrades at all levels, and strive to make the store achieve the best profitability.
4.【Personnel Change】
htmlOn December 4th, following the appointment of Li Shuanglin as the company's president and Jia Qiudan as the company's executive vice president in October last year, Guerlain Beauty and the founder of the Shanghai branch, Yang Yi, became the vice president. After taking office as vice president, Yang Yi will continue to be in charge of the retail business in the area under the jurisdiction of Guerlain Beauty Shanghai Branch. On the other hand, he will assist company president Li Shuanglin to strengthen company management together with executive vice president Jia Qiudan. htmlOn March 17, Watsons announced internally that Luo Jingren, CEO of Watsons and 100 China, resigned due to personal reasons and entered the transition of resignation. According to reliable sources, Gao Hongda, the current Chief Operating Officer of China, acted as the CEO of Watsons China on April 1, 2017, taking over the business of Watsons China. html On May 16, Shen Hui, general manager of Auchan China hypermarket, who had been in the new position for less than a year and a half, announced his resignation. As the brand of Gaoxin Retail, the first brother of the domestic hypermarket, Auchan's hypermarket business has not been developed smoothly in recent years. As of May 2017, Auchan only has 75 large supermarkets in more than 30 cities across the country, and the number of stores is far behind. RT-Mart.5.【Online Carnival】
If you want to say that the most "blooded" e-commerce feast in the first half of the year, it must be 618. I have to say, the money for girls is really good.
Not long ago, the Tmall 618 Ideal Life Carnival ended, and all the achievements in the beauty category were also released. Lancome , Estee Lauder and SK-II won the top 3 high-end beauty brands on Tmall respectively; Yiye Yee, L'Oreal and Natural Hall won the top 3 well-known beauty brands on Tmall respectively.
Jingdong also announced the final results of the 618 shopping festival. From June 1st to June 18th at 24:00, the cumulative order amount on the platform reached 119.9 billion yuan. Among them, female consumers accounted for 61%, a year-on-year increase of more than 60%. The rapid growth of the
e-commerce platform is bound to attract more brands and agencies.
html At the beginning of March, Shanghai Liren Beauty Cosmetics Co., Ltd. announced that it will join forces with the two major brands, Fu Leishi and Kiehl's, to open the official flagship store on Tmall. htmlOn May 26, Beauty and Beauty signed a cooperation agreement with Naterra Group of the United States. The two parties will introduce high-end beauty, personal care, and baby care brands under Naterra Group, carry out online and offline cooperation in the Chinese market, and explore distribution, O2O , B2C development and other aspects to reach cooperation intentions.7. Industrial integration The
brand is in deep cultivation, the channels are expanding, and the construction of the cosmetics industry is also developing rapidly.
htmlOn March 30th, China Beauty Town held a groundbreaking ceremony, ushering in the simultaneous start of 7 key projects and 7 infrastructure projects, with a total investment of about 1.67 billion yuan.On June 1st, COSON, a Korean cosmetics OEM/ODM company, officially settled in China Beauty Town, and plans to invest in the construction of a cosmetics production base covering an area of 38,000 square meters. So far, China Beauty Town has welcomed 25 companies, 32 projects have been launched, 12 projects have broken ground, and the total investment has exceeded 10 billion yuan.
htmlOn June 8, in Datang Town, Sanshui District, Foshan City, also ushered in the centralized signing and settlement of 13 daily chemical projects, with a total investment of 2.8 billion yuan. After the 13 projects are put into operation, it is expected that the annual tax increase will exceed 100 million yuan.With the addition of Shanghai Fengxian Oriental Beauty Valley, China currently has a number of cosmetic industry bases under construction, which will undoubtedly greatly promote the development and integration of China's cosmetics industry chain. The above content of
is a typical major event in China's cosmetics industry that occurred in the first half of 2017. So, what has had the biggest impact on you in the cosmetics industry? Are there any other high-impact events that haven't been listed?
If you have any ideas, or supplementary comments, please leave a message and discuss in the comment area!
