With the rise of hungry , Meituan and other takeaway platforms, in order to expand their business scope, many businesses will choose to settle in these takeaway platforms, and takeout dining has become more and more people often choose to eat.
When ordering food, we found that although KFC and McDonald's have settled in these takeaway platforms, they still employ self-employed delivery staff, and the delivery fee is 9 yuan, which is much higher than that of takeaway platforms. So why don't they use the delivery of these takeaway platforms to greatly reduce the cost of delivery like other merchants?
In fact, KFC and McDonald's free delivery systems were established earlier than delivery platforms, and they have mature delivery systems. Their own takeaway delivery staff only serve the brand’s takeaway delivery, which can improve the efficiency of delivery, and the quality of service can be easily guaranteed. Takeaway delivery is relatively more professional. The brand effect is to prevent the sudden occurrence of accident on the food delivery platform and the loss of the food delivery business.
Regarding the delivery fee, in fact, the delivery fee of the takeaway platform is that can make up for the rider's fee in . Although we can often see that the delivery fee is two or three yuan on the takeaway platform, in fact, the actual income of each order of the rider is not included. Most of them are seven or eight yuan per order. Besides, you need to pay service fee if you use the platform's delivery service. If you don't use the platform's delivery, then you don't need to pay the platform, and you don't need to pay the service fee. Therefore, McDonald's He Kendi base delivers. The fee is actually similar to that of the takeaway platform, but it is more intuitively expressed.
Takeaway delivery is now a common way of eating. I wonder what everyone thinks about self-owned takeaway delivery and platform takeaway delivery? You are welcome to leave your opinions in the comments section.
