I heard that the so-called annual game IP blockbuster " Dynasty Warriors " hit the streets, and after a few fights, it was about to lose everything. A late-stage guy, in line with the essence of "only spend six yuan, buy it without losing money, spend it without being fooled, and be fooled without feeling distressed", spent six yuan, after reading it, it feels like a huge loss is inevitable, and it is too taken for granted to make money . I'm not talented, I'm not superficial, from the point of view of marketing and production, why does the film lose money.
First, the timing is not right. Under the epidemic, everyone is in danger. Everyone prefers some heartwarming, warm films, and empty visual blockbusters, which cannot fill people's uneasy hearts.
Second, the theme is wrong. The theme of the Three Kingdoms is suitable for free TV dramas and movies, but there are basically no successful cases, such as Wu Yusen , Wu Baige's " Chibi " series, a fire that burned hundreds of millions of investment , also scorched himself and the box office. For so many years, only sister Zhiling's soft "cute" has been deeply rooted in the hearts of the people, not to mention Guan Yunchang and Zhao Zilong, none of them are not on the street.
Third, the target audience is not right. The greasy uncle in his 50s was poisoned by the Shanghai Fine Arts Publishing House's villain book when he was young, and basically he would not accept game-style movies. Besides, these people basically do not have the habit of going to the cinema to consume, they prefer crooked Watching Anti-Japanese War drama on the sofa. After 1980s, those who have played Three Kingdoms Warriors games have spent all day on mortgages, car loans, and overdrafts in the school district. They don’t even have the energy to go to bed, let alone go to the cinema to watch movies. The post-90s generation wants to find someone to watch, and the female friends are normal, who will watch the Three Kingdoms? Not to mention the post-00s, they only like to eat chicken.
Fourth, the actor is wrong, Yang Youning , Wang Kai is too thin, I guess he is under the burden of idols, even the beard refuses to post, Han Geng Guan Yunchang looks like constipation after chemotherapy, Zhang Fei I don’t want to have three missing and one hard stuffed. The love between Lu Bu and Diaochan , I saw a question mark with a black line on my face, what! ? . Carina Lau can't let go of Wu Zetian's virgin burden. She has a stiff face and acts like a mother in the world. Who's bitch is a bitch.
Fifth, the scene is wrong, seeing the location of the trip to New Zealand, like seeing the Lord of the Rings, Troy's Middle Earth, and the Ottoman Empire's immediate sense of sight, it just doesn't have the taste of the East. Halfway up the mountain is filled with the ancient city wall, and the director's head is estimated to be caught in the door.
Six, the action is wrong. For the sake of the game style, the immediate battle becomes a land battle, and the moves are enlarged at every turn, one by one aperture, and one by one light.
And what's even more deadly is the production. As a professional producer, I watch movies with occupational diseases. The special effects are 3D, and the character keying light is not right. If you say huge sums of money, then the money for these 3D special effects is absolutely useless. In this place, the military phalanx is full of long-term views, and the tofu block is basically a copy. I am afraid that even 4K rendering cannot be achieved, it is too fake.
The film cooperating between the two sides of the Taiwan Strait and the three places always wants to mix the taste of northern pasta, Hong Kong-style tea restaurant, and Shilin night market. For the big meal, the producer is so naive. After throwing on the street so many times, he continues to go forward and back, and he will not give it away. If it is later, he is afraid that he will lose interest in the onlookers.
