May 4, 2021, is probably a day that show fans will always remember.
On the evening of May 4th, Beijing Municipal Radio and Television Bureau said that after receiving reports from the masses, iQiyi's "Youth With You 3" had to suspend the recording of subsequent programs due to related problems.
The finals were originally scheduled to be held on May 8, and now I don't know when it will be postponed.
Eight minutes after the program team issued a statement on the suspension of the broadcast, Yu Jingtian 's brokerage company Xingyu Minle also officially made a statement, announcing that Yu Jingtian had withdrawn from the recording of "Youth With You 3" due to personal health reasons.
In the past few days, due to the suspected illegal operation of Yu Jingtian's parents' business, there has been a lot of turmoil in the withdrawal from the competition, which is a clear result. Guiding the way (is this really "poisonous"?)
But the reasons why iQIYI's "Youth With You 3" was ordered to rectify, including the "pouring milk incident".
A few days ago, a video of milk being poured into a drain caused a heated discussion.
The sponsor printed the QR code on the cap of the milk bottle, which can be voted for the contestant. To vote, the cap must be unscrewed.
This wasteful behavior just hit the muzzle of the just-passed "Anti-Food Waste Law", and the topic of "dumping milk in boxes" or involving illegal activities has also attracted attention from all parties.
The major official media have successively named and criticized this behavior of pouring milk for the idol . How did the
draft program develop to this point?
The history of internal entertainment drafts full of variables
Throughout the history of internal entertainment drafts, it has actually experienced many changes in dimensions.
In the early days of TV station , idol talent shows such as " Burning Boys " and "Star Asia" were broadcast, but the response was average.
Later, the Internet video platform grew stronger and stronger, and the online variety show flourished. TV stations were no longer the only choice for audiences, and talent shows also found new support.
With the influence of Japanese and Korean idol culture, in 2018, " idol trainee " and " creation 101", which refer to Korea produce101 model , were broadcast, attracting a large number of girls in the fan circle, and the talent show has become popular again.
This year is also known as the first year of the domestic entertainment draft.
has also appeared in the same company's internal talent show, Lehua Entertainment 's talent show variety show "Glowing Name" has already started recording.
With the infiltration of Japanese and Korean idol industry culture, the talent show began to move towards the goal of building an idol group. The program focuses more on the development process, which is different from the simple talent selection before.
has arrived at the "grassroots" that is different from the early drafts. When the 101-series draft shows, it is difficult for a single-handed amateur to stand out. Most of the contestants are trainees who have been trained. After signing the brokerage contract, they were selected by the company Enter the draft.
Many trainee brokerage companies send people to participate in the draft almost every year. The company names of idol brokers such as Lehua and Awakening Oriental are well known through the draft.
Many film and television companies and traditional artist brokerage company also came to an end one after another. Companies such as Ciwen Media , Huace Film and Television , Taiyang Chuanhe and other companies sent new actors to the audition, and even opened up a trainee business section.
Chen Youwei , Yu Shuxin and other players who have already made their debut as actors already have fans foundation before the competition. Participating in the competition can not only accumulate more popularity, but also have a better chance of making a successful debut as a group than ordinary trainees. big.
In the last two years, talent shows have also become a gathering place for Internet celebrities, Lin Xiaozhai of "Youth With You 2", Aikeri of "Youth With You 3", and Han Peiquan of " Creation Camp 2021" , are well-known and active Internet celebrities.
hosts, e-sports players, choreographers, etc. have also come to the talent show to get a share, but some players may use the talent show as a springboard for traffic, just to attract fans.
In 2018, taking advantage of the two programs "Idol Trainee" and "Creation 101", many trainee companies successfully raised financing, but the popularity of the talent show gradually faded, and the situation of many companies is not very optimistic, and even many companies have already collapse. Guiding the way (capital escape from the trainee company)
These programs are chosen and chosen, what have they brought to the public?
Fancy betting, aggravating the chaos of fundraising
The selection of the talent show in the early years is very important to the players' strength and popularity.
In the earliest draft, the level of professional judges' scores can determine whether a contestant will advance or not. The final result is determined by the number of votes voted by the people across the country, which is also more convincing.
But now the drafting mechanism has changed, strength is no longer the decisive factor, and every show has turned on the "data-only" mode (at least on the surface). It has become the norm for
fans to raise funds to send players to debut. As early as three years ago in "Creation 101", fans of Meng Meiqi and Wu Xuanyi had raised thousands of dollars in order to compete for the C position. million level.
The amount of money raised by the popular contestants of the two programs this year was even more amazing when the competition reached the final stage.
After the finals of "Creation Camp 2021", the support club , a fan of the card contestant Qinglian , issued a fund-raising details for rights protection, claiming that he was the first escort runner in the history of the draft.
In addition to the main list related to elimination rankings, the program team also opened a fancy "welfare list", and opportunities for resource exposure, live broadcast activities, commercials during filming, and derivative programs all need to be invested to obtain programs. The group will symbolically give some free vote values, but to really stand out from the encirclement, you still have to rely on fans' kryptonite.
The more places you spend money, the more serious the fundraising phenomenon will be.
Fans can set a specific amount to raise funds for their own group building, or they can raise funds in a battle with others. The Yu Jingtian support club, who has not retired from the competition some time ago, punished fans for not reaching the target amount. Muted for involving irrational fundraising. Guiding the way (you will also be punished for supplying wallets, is it money to buy a crime?) The huge amount of funds raised by
also has certain hidden dangers in management. "XXX support clubs like to mention the sea view room" has become a rhetoric for fans to ridicule this phenomenon. The
voting model has resulted in wasted money raised by
fans, a large part of which is spent on "buying milk", which is also related to the "pouring milk" behavior that has been named and criticized these days.
Maybe many people don't know why they want to "buy milk", so let's talk about science first.
's annual talent show has a voting channel on the broadcast platform. Each account can cast one vote, and members have one more vote. Fans will also buy a large number of accounts to vote.
In addition to this, it is the milk card model that combines sponsors and voting.
The sponsor prints the QR code that can be voted on the bottle body and cap of the drink, or puts a milk card in the box. After scanning, they can vote for the contestant.
In addition to the physical milk card, there is also an electronic milk card. Fans can directly spend money to buy a QR code. Because there is no milk, it will be slightly cheaper.
There is no limit to the number of milk votes, and you can vote as many as you want. Loose powders generally buy milk by themselves, and there are support clubs or stations organized to buy and vote together.
The finals are approaching, and many fans went to the official blog of the trainee company they support to urge to sell milk. After buying it, the size of the milk wall will be compared with other companies.
For sponsors, the main purpose is to sell milk. However, many fans will resell the milk at a low price after buying the milk and voting. In order to prevent this low-priced milk from squeezing the market space, sponsors have come up with a way to print the QR code on the bottle cap. , because the milk that has been opened cannot be resold.
But generally yogurt and milk have a short shelf life, and if the quantity is too large, it will not be able to be drunk in a short time, and the phenomenon that all the milk of the white flower will be poured into the sewer will cause waste.
The bottle cap QR code voting of "Youth With You 2" has been criticized for being wasted, but this time the program team still uses the milk card and bottle cap QR code mode, which is really a cocoon.
station sister illegitimate rise, rice circle culture is flooded
talent show idols become famous, they will definitely accumulate a lot of fans, but star chasing is not as tired as it is now, everyone just buys albums and watch concerts.
But after the rise of idol talent shows, the culture of the rice circle also followed, and many new terms were derived.
Most of the fans who work hard to make data for their idols are girls, so they call themselves "playing women workers" and "data women workers".
There are also more and more groups of station sisters. They open the station to take pictures for idols. During the competition, they have been squatting to keep an eye on the players' dynamics.
Outside the big factory where "Youth With You 3" was recorded, many station sisters set up cameras to film where the contestants were commuting, buying snacks or transitioning. Some even set up tents to live there. .
In addition to the station sister, there are also proxy shoots, and they make profits by reselling the pictures.
offline support is also an essential part of the fandom's competition for idols. When
held a fan meeting in "Youth With You 3", various support clubs placed support flower walls in , a major factory, , but the wind was strong that day, and many players' humanoid standing cards were blown down.
Outside the factory, the support club will also prepare LED cars, dining cars, roll-ups, etc. for fans who do not have tickets to enter the venue to take pictures and punch in.
There are some sites with fans who are also distributing banners, photo cards, fans and other items, but few people follow. In order to increase fans, you need to pay attention to the site before giving support.
But no matter how real the feelings are during the game, there are many fans who climb the wall or drop fans after the game. The
rice circle culture also includes acronyms, fancy characters, and typesetting with avatars under idol Weibo.
And now these show fans have poured into various niche circles, almost all of hip-hop, musicals, hip-hop and other fields are spared, and almost everywhere they go is smoky, and whenever there is a contradiction, it is easy to rise to "fan circle tearing force" ".
Abusing, cursing, and cyber violence against people or things at will, after idols make mistakes, they desperately defend and fight against black people, and even make everyone shout that fans are chasing stars and chasing three views...
The idol industry is immature
The draft competition is held too frequently. Every year, hundreds of contestants compete for the few group positions.
However, after the "return to the pot", the strength of the players has not improved much, and there are not many fresh blood who have really passed the system training.
The players who made their debut well are not going anywhere. There are few domestic singing stages, and the idol system is not mature. Except for a few symbolic songs and a few party performances, there is no good development opportunity.
And their singing and dancing skills have also been criticized many times, lip-synching and paddling have almost become synonymous with idol groups today.
The idols who sang and debuted in the end all went to variety shows and filming, but very few people could persevere in their stage dreams.
Idolsfrequentlycollapses
Since 2020, "the first year of the collapse of idols", idols who debuted in the talent show have never stopped on the way to collapse.
Many idols have low academic qualifications, haven't even completed the nine-year compulsory education, made many typos and jokes, and fans are desperately trying to save their respect.
Many idols have problems with their personalities, a steady stream of love and cheating melons have been exposed, and some people have not changed their minds after repeated teachings, and they collapsed again after apologizing.
There are also idols with low quality, smoking indoors, spitting everywhere, buying pirated software, and having no idol consciousness.
Now there are frequent incidents of idol parents collapsing their houses, but they are still active in the entertainment industry.
The idol collapsed, and the public frequently asked: Why can anyone come to the draft? Can the draft be "politically reviewed" first?
There are fewer and fewer high-quality idols, and the three views of fans are taken away. If this goes on, there is really no need for talent shows anymore, right?
The idol talent show has enriched the lives of some people and provided a lot of fresh blood for internal entertainment, but at the same time, it has also created a lot of problems, affecting the entertainment ecology.
Maybe the rectification of " youth with you in the third season of " is not all bad. The 101-series draft has developed into the fourth year, it is time to take a break and think about how to go in the future.
(with pictures from the Internet)
