trillion is a well-deserved popular topic in 2018, so what kind of people are supporting the huge market and "enthusiasm" to buy second-hand goods? Recently, the Little Red Box Research Institute, a subsidiary of the second-hand e-commerce Cola Youpin , and Jiemian News jointly launched the "Second-hand Youth Pictorial Guide" to reveal the mysterious species of "Second-hand Youth".
According to the report, "second-hand youth" generally believe that buying second-hand is a smart and ready-to-use consumption method. Buying second-hand items is to allow them to live a better life at a lower cost. Second-hand young people are concentrated in coastal areas. Most of them are post-90s and post-00s. They have high educational backgrounds and are keen to buy digital electronic products. Their consumption concept has changed from "owning" to "using", and some have achieved "financial freedom" ahead of time. As a second-hand youth, regardless of the labels of rationality, economy, local tyrants, etc., the common feature is to break the "consumer curse" of blindly buying and buying. The
report pointed out that, unlike other consumption, men accounted for a larger proportion of the consumption of second-hand goods; the consumption amount also far exceeded that of women and children, who were far ahead in other consumption fields, and climbed to the top of the value chain.
The younger, the richer, the more love to buy second-hand is another highlight of "second-hand youth". The report shows that among the second-hand mobile phone buyers, users under the age of 30 account for 58%. In addition, the economic strength of "second-hand youth" is far higher than the national average of young people. Over 70% of second-hand youth have a monthly income of more than 5,000 yuan. It is 23% higher than the average salary of 3,813 yuan in private sector employment announced by the Bureau of Statistics in 2017 (follow the “Coke Youpin” WeChat public account for the full report).
From a geographical point of view, southerners are more enthusiastic about buying second-hand mobile phones, and the reputation of "affordable" is well-deserved. The three provinces of Guangdong, Jiangsu and Henan are among the top three; first-tier cities such as Beijing and Shenzhen are far ahead.It seems that compared with " small town youth ", "first-line youth" started second-hand life earlier and won the "second-hand youth" crown. Among their purchase choices, Apple, known for its value preservation, is still the first choice.
Koke Youpin Xiaohonghe Research Institute said that, among young people, being a "second-hand youth" represents a more fashionable and diverse way of life. Many people not only do not reject second-hand, but also frequent Second-hand consumption, such as second-hand electronics, second-hand luxury goods, etc. From the spiritual level, "second-hand youth" covers a series of labels such as smart, buy-buy-buy, and environmental protection, which is in line with the self-positioning of young people. From an economic perspective, with the rise of platforms such as the Cola Youpin Mall APP, it has given second-hand goods a sense of trust in "good quality and good prices" and "reliable and reliable", so that young people are willing to pay for them.
