text|Linghu Boguang
The recent controversy caused by the popular Chinese music scene "The Wind Blows", this hot spot is out of date.
The Chinese music scene was basically silent. At this time, the new generation of “top-tier” singer Cai Xukun in the Chinese music scene unexpectedly released a new album.
This new album is called "Mis" and will be released at 10 am on April 13th.
Cai Xukun is now one of the top idols in China, and the results of this new album are really good after it went live.
The sales of "Mystery" exceeded 40 million in 6 minutes when it was launched, and what was the record of two sales level certification history records of the music platform "Epic Records" and "Platinum Epic Records" in 6 minutes and 53 seconds!
According to the latest data, the sales volume of the entire album has exceeded 3 million+, not to mention other data.
However, shortly after Cai Xukun’s album went live, there was a mockery of "loan" to sing songs, and later it was questioned about what was suspected of plagiarizing Mao is not easy.
So what is going on?
Let's follow Bo Guangjun to take a look.
It is not easy to be ridiculed for "loan" to send songs and suspected plagiarism
Cai Xukun's fans don't get angry, this is probably the case.
1. The process of being mocked by "loan" to send a song and suspected of plagiarizing hair
This "loan" song is Cai Xukun's album "Mystery", whether it is promoted or shown on the inside page of the album, this album There are ten songs in the number.
But there are only 3 songs officially launched.The remaining seven songs are all blank.
This is not only a blank above the song title, but also a blank above the time.
So, those consumers who spent money to buy the entire album of Cai Xukun, obviously spent money to buy ten songs from an album, but Cai Xukun only released three.
This is equivalent to Cai Xukun’s release of an album like a "loan", first take the money but slowly release the song.
In addition to Cai Xukun's new album, there is a song called "Silent Film", and several lyrics are suspected of plagiarism.
There is a lyric in "Silent Film" called "The most ridiculous person is the most awake", which is exactly the opposite of the "Sober person is the most ridiculous" in Mao's difficult song "Sorrow".
In addition, the lyrics "A Hundred Years Trace Hundred Years Heart", it seems that it is also suspected to plagiarize the "Blue Light and Moon on the Flower Yin" in Nalanxingde's "Poppy". .
2. "Loan" is not kind but the essence is nothing wrong. "Suspected plagiarism" is all boring
To be honest, if this news is not "Cai Xukun's reverse hype", I personally feel that this has been set off The netizens on the topic are really boring.
First of all, the issue of "loan" sending songs can only be said to be unkind.
Because there are usually ten songs in a music album, since it is officially launched, the paid mode will be activated, and basically all the songs that have been produced are released.
This kind of music album puts a few songs first, and the user buys the album and slowly waits for the song to be released.
This is usually a film and television series that is still on the line. There are more music albums for animation and games.
The popular broadcast of these cultural products is a continuous and long process. Some film and television soundtracks cannot be released all at once. They will play songs while they are being played (album payment is more obvious).
For example, the domestic drama "The Twelve Hours of Chang'an", and the music album of the domestic animation "Ling Cage".
The soundtrack album of "Spirit Cage" is paid. I bought it in 2019. This animation is a famous "pigeon". By 2021, the final chapter of the first season has not been released yet (the song I bought may also Not finished).
Except for film and television soundtrack albums, it is really rare for singers to release music albums like this.
But this is not a big problem in nature, because his slow song delivery does not mean that the next seven songs will not be posted. If the money to buy an album is only three songs, it is a commercial fraud.
Buying an album song is slow to post now, which is a kind of marketing method, so I said it was a bit unkind.
But the second point is "suspected plagiarism". To be honest, the netizens who talk about this are all bored, especially those who copied Nalanxingde’s "Poppy", "The Blue Light and the Moon are in the Shadow of Flowers. It has been ten years since then. Nian Xin" this.
The cultural works of the ancients have long been public copyrights, and Cai Xukun just copied the entire word.
As for the "suspected plagiarism" lyrics of Mao Buyi, it is also quite ridiculous. These two words can be said to be very common to express this meaning. Even if it's just swapping the soberness and absurdity in Mao Buyi's "Sorrow".
Is it possible that the lyrics of "Sorrow" have applied for copyright? Or is it one of the lyrics?
If it weren't for reverse hype, it would be boring.
"Loan" to send a song,Suspected plagiarism is not easy. Are these the key points?
I personally went to investigate and listened to this song, the first thing I felt was whether everyone got the key points wrong.
What kind of "loan" to send songs, it is not easy to suspect plagiarism, is it not the most important achievement: went online in 6 minutes, sales exceeded 40 million, what 6 minutes and 53 seconds to refresh the music platform "Epic Records" and "Platinum" Epic Records"?
Yes! I understand that Cai Xukun is the top traffic, with a large number of fans and everyone is willing to consume.
such an album is sold for 40 million in 6 minutes. So far, only QQ Music has sold more than 2 million albums (or multiple music platforms are online and paid at the same time).
What kind of concept is this?
In 2020, the top domestic indie band "Ten Years of Grinding a Sword" Wan Qing's second album "Lin Road in the Southwest of Hebei Province" has been released since December 2020. So far, NetEase Cloud Music has sold 533,000 copies.
The second album of China’s top indie bands that have been sharpened in ten years, sales are less than a fraction of the "traffic idol".
My favorite band Fu Lu Shou Floruit Show's first physical album "What do I use to keep you", the three sisters only sold nearly 10,000 copies with their strong and unique music style.
And according to Cai Xukun’s album, there is clearly room for growth in the future.
So the question is, is the music level of Cai Xukun’s album surpassing Wanqing, or Cai Xukun’s influence on the Chinese music scene surpasses Wanqing?
I believe that as long as you have a little understanding of Chinese music,Even the music ones know that there is no comparability.
One is Cai Xukun’s music level and musical influence
The three songs of this album I personally only watched the preface of mv (sorry not to spend money), but Cai Xukun’s free songs before I've heard a lot, such as the song "Hey Hey Hey" and the highly acclaimed "Lover".
Cai Xukun still has his own music style, but his music style is similar to the Korean kpop extended from the Korean system that the "Returning Four Sons" learned from the Korean system.
Huang Zitao came back to do music at the time, and he publicized the music he made called "cpop".
is probably the meaning of Chinese hip-hop, but it actually sings the Korean kpop set in Chinese (most of the time the lyrics are not changed to English).
Cai Xukun's song rap ratio is much lower, and the song style is somewhat mixed.
Judging from my shallow knowledge, it is actually Korean lyric songs, and there are many contemporary European and American pop music styles R&B, New School and POP.
If you don’t understand the style of music, you will feel that the singing voices of these singers are "electric", the arrangement is very gorgeous at first, and the lyrics love to use Chinese mixed with English.
Anyway, many new generation musicians such as Cai Xukun are doing this kind of music style.
This is American cultural music that uses Chinese culture as a symbol. They not only learn from Korea, but also like to go to Europe and the United States to directly find arrangers and producers to produce.
This kind of music core has not changed much,Just change the lyrics and the tune to be more suitable for Korean language to sing, and then sing and dance with the "soft erotic" men's and women's groups.
This model is in American popular culture, because the Korean cultural industry is a national strategy that has achieved great success.
To put it bluntly, it is the onion culture of an echo bucket, with a white heart covered with yellow skin.
I have to say that in the consumption of idols by young domestic audiences in the "traffic era", Cai Xukun's idol product and its music products are indeed very successful in the market.
The biggest problem is the audience of music and its influence and contribution to Chinese music.
2. Audience and influence of senior Chinese music
should be more than Wanqing, the same is true for senior Chinese music and previous Chinese music.
The modern music system was established in Europe and the United States. Japan, an established developed country in Asia, is the only one to catch up with the car, and also established Japan's "music system."
(from serious art music, folk music to various popular music).
When Chinese music is facing a major change in the world unseen in a century, what it does is actually the same as Japanese music, basically in two or three general directions.
One is to learn the Western music system and express it in our own way.
For example, Jay Chou’s song "Nocturne", "The Seventh Chapter of the Night" "In the Name of Father" and so on.
Western instruments, Western composition, arrangement and production methods. Although the lyrics are in Chinese, the core of the lyrics has nothing to do with Chinese culture.
But we still know that this is Chinese music, and it's the best Chinese pop music.
The second is to learn the western music system to express our own spirit.
The Chinese music world is known as the godfather basically doing this, the Chinese rock of Cui Jian in the Mainland, the folk songs and new folk songs of Luo Dayou in Taiwan, and later the R&B godfather Tao Zhe, including Jay Chou and so on.
The band Wan Qing did the same thing. Using Western instruments, Western methods of composition and arrangement are just methods.
The third is to learn the Western music system and integrate local cultural expressions.
This is a variety of Chinese folk songs, and Chinese style songs are now local songs.
Cai Xukun’s music is part of the Korean music system, and is a model of success in the Korean music system, and then succeeds by himself (also copied from Europe and the United States).
This is not a problem in itself. Fans and audiences often say: This is internationalization, what do you know.
This is true, but the most obvious problem is the music audience and music influence.
Cai Xukun's music out of the circle cannot be said to be zero, but it is indeed quite limited. The simplest example of is the song " Wait Wait Wait" which won a certain pheasant award. As a result, Jay Chou, Wang Feng, Wang Leehom, Zhang Liangying, etc. The musician is in the audience.
(and this award is called " Chinese Golden Melody Award",The result was moved to an English song).
This incident has become a big joke in the Chinese music scene and was widely ridiculed by Chinese netizens.
This proves that ordinary listeners do not have a high degree of recognition of Cai Xukun's music, and Cai Xukun's ability to make music out of the circle is not good.
As for music influence-
Jay Chou's music leads Chinese rap, new Chinese style, and then to the imitating trend of R&B lyrical songs. Until now, it still has great influence.
The most successful indie band in the past decade, Universal Youth Hostel. The music style, arrangement, production mode and singing style have influenced many mainland bands, and even began to influence Taiwanese bands such as Caodong No Party.
Cai Xukun’s music is hard to "get out of the circle", let alone its influence on Chinese music.
As a result, the sales of this kind of music work surpassed the sales of top bands and top musicians under the circumstances of fans' investment, promotion and marketing in the "traffic age".
Only Hua Chenyu’s "New World" album can compete with mainstream musicians (checked NetEase Cloud Music’s sales of more than 1 million).
Hua Chenyu is a serious music player, but his music is still not recognized by ordinary domestic audiences.
The Chinese music scene really deserves to be in decline. After all, Cai Xukun’s music albums can be sold for tens of millions of dollars casually, and the sales of more than 100 million are just a few seconds away.
The music album of "Traffic Idol" is so profitable, what good music is there, right?
Finally,Bo Guangjun guessed that many fans would reply to Cai Xukun.
I personally express an incomparable understanding of this environment, and I even understand why Cai Xukun’s album can sell so high.
But I just feel embarrassed, the kind of embarrassment that came from the peak of Chinese music!
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