Founded 1837 Nian
founder Thierry Hermès
company is headquartered in Paris, France
belongs Group Hermès International SA
Hermès (Hermès) is a world-renowned French handicraft brand , which is famous for handmade leather goods and handbags, and was first founded by _strong_strong_837 in 1837. At the beginning of the 20th century, the workshop for making horse gear shifted its focus to the production of leather goods and handbags, and gradually increased the product line of silk scarves, perfumes, fashion, jewelry, watches, etc. The classic handbag styles include "Kelly Bag" (Kelly bag) ), "Birkin Bag" (Birkin Bag), etc.
· Brand History ·
Thierry Hermès (1801-1878) was born in Krefeld, Germany ,Later moved to in Oudemer Bridge, France, and began to learn the craftsmanship of leather and harness . In 1837, Thierry opened the first workshop in Paris to make harness for European aristocrats. The harness made by Hermès workshop won the "First Prize" of the Paris World Exposition in 1855 and 1867.
founder Thierry Hermès (1801-1878)
After the death of Thierry, his son Charles-Emile inherited the workshop, and the shop was moved to 24 18 Faubourg Saint-Honoréstrong _, Paris in 1880 , Becoming the current Hermès global flagship store. Charles-Emile, with the assistance of his sons Adolphe and Émile-Maurice, designed ’s first saddle , leading Hermès into the retail industry , and gradually expanded its business to Europe, , North Africa, Russia, Asia, and the Americas Wait for the place.
Hermès flagship store at No. 24, Faubourg Saint-Honoré Street, Paris, France
In order to make it easier for riders to carry their saddles, Hermès launched the Haut à Courroies bag in 1900.After Charles-Emile retired, his sons Adolphe and Émile-Maurice inherited the company and renamed the company Hermès Frères (Hermes brothers) in 1902.
At the beginning of the 20th century, Hermès began to provide harnesses for the family of Russian Tsar Nicholas II . By 1914, the number of saddle craftsmen employed by the workshop was as many as 80. After the outbreak of the First World War, Émile-Maurice went to the United States to order leather for the French Cavalry. He found that "zip" had not yet been introduced to Europe. He managed to obtain a patent for the use of "zips" in leather products. "It was first brought into France.
Due to the advent of automobiles, the market demand for high-end harnesses has declined. Adolphe left the company in 1919, and Émile-Maurice acquired all the shares of the brother , and began to produce leather bags, luggage and travel goods, sports and auto parts, silk scarves, perfumes, jewelry and watches.
Hermès's first leather handbag was born in 1922, because Émile-Maurice’s wife complained that the handbag did not have her favorite style, so he personally designed the smaller Haut à Courroies bag , Hermes has gradually transformed into a leather goods manufacturer.
1923 advertising of Hermès Frères products
In 1945, Hermès officially registered the trademark for the "carriage" , inspired by the French painter Alfred de Dreux "a four-wheeled carriage drawn by " Waiter" (Le duc attelé, groom à l'attente). After World War II, Hermès used orange gift boxes and ribbons as packaging , which has become the classic icon of the brand so far.
French painter Alfred de Dreux draws "Carriage and Waiter"
Hermès's first classic handbag is named "Kelly bag" (Kelly bag). This bag first appeared in 1935 and was originally named Sac à dépêches . In 1956, it was used by Princess of Monaco Grace Kelly to cover her pregnant belly . This scene was captured by the photographer. The photo was taken and published in the American "Life" magazine, which quickly made Sac à dépêches popular all over the world, so it was renamed "Kelly Bag".
Princess Grace Kelly of Monaco used her "Kelly bag" to cover her pregnant belly
After the death of Émile-Maurice,His son-in-law Robert Dumas-Hermès and Jean-René Guerrand continued to cooperate in the operation of Hermès. However, due to the rise of artificial leather, Hermès' leather goods business fell into a trough. Until 1978, Jean-Louis Dumas became the chief executive officer, re-interpreting the silk products, leather products and fashion under the traditional craftsmanship of , which led to a turning point in the development of the company.
Hermès' second classic handbag "Birkin bag" (Birkin bag) was born in in 1984. The name of this bag and its inspiration comes from the British actress Jane Birkins . In 1983, Hermès, then CEO Jean-Louis , and actress Jane Birkins took the same flight, and they happened to be seated next to each other. When Jane put the travel bag in the luggage rack, the contents fell to the ground, and she hurriedly cleaned it up while complaining to Jean-Louis. Jean-Louis was inspired to design a large and beautiful handbag , that is, "Birkin bag".
"Birkin bag" (Birkin bag)
After entering the 1990s, Hermès rapidly increased the number of direct-operated stores and reduced the number of franchised dealerships in order to better control product sales channels. Listed on the Paris Stock Exchange in 1993. As of 2008, has 14 product divisions ,Covers leather goods, scarves, ties, fashion, perfume, jewelry, watches, stationery, etc.
So far, Hermès has always focused on the traditional business model, rejecting large-scale mass production, production lines or mechanized manufacturing. Almost all products come from France's small and medium-sized hand workshop . In order to ensure the quality and uniqueness of products , most items are completed by one person from beginning to end , requires 18-24 hours of production time for each leather bag .
Hermès "Kelly Bag"
· Chronology of events ·
- 1801 Brand founder Thierry Hermès was born in Krefeld, Germany.
- In 1828, the Hermès family moved to the town of Oudemer Bridge, France. Thierry began to learn leather making and harness craftsmanship.
- In 1837, Thierry Hermès set up a workshop in Paris to make horse harnesses for European nobles.
- The harness made in 1855 won the "First Prize" at the Paris World Expo.
- In 1867, he won the "First Prize" of the Paris World Exposition again.
- Thierry Hermès died in 1878 and his son Charles-Emile inherited the workshop.
- In 1880, the store moved to No. 24, Faubourg Saint-Honoré Street, Paris, and became the current Hermès global flagship store.
- 1900 launched Haut à Courroies bag.
- In 1902, Adolphe & Émile-Maurice Hermès inherited the company and changed its name to Hermès Frères (Brother Hermès).
- In 1914, "zippers" were first introduced to France.
- In 1922, a small version of the Haut à Courroies bag was launched.
- In 1924, an American specialty store was established, and two new stores were opened in French resorts.
- In 1935, the Sac à Dépêches handbag was launched.
- 1956 The picture of Princess Grace Kelly of Monaco carrying the Sac à Dépêches handbag appeared on the cover of "Life" magazine, and Hermès changed its name to "Kelly bag" (Kelly bag).
- 1978 Jean-Louis Dumas became the CEO of Hermès.
- 1984 launched "Birkin bag" (Birkin bag).
- In 1993, Hermès was listed on the Paris Stock Exchange.
- In 2006, Jean-Louis Dumas retired and was replaced by Patrick Thomas.
- 2007 Acquired 28 Faubourg Saint-Honoré Street, Paris, and expanded the original Hermès global flagship store.
- In 2012, Axel Dumas became CEO and became the 6th generation heir.
· Representative series ·
Kelly series
Birkin series
Jypsiere series
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Verrou series
Plume series
Constance series
Bolide series
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