Last year, Apple's "environmental protection" was very clear. Every year it has new ideas, which can also arouse heated discussion before the press conference. I still remember the shocking scene when Jobs stood on the stage and took out the iPhone. The iPhone at that time really could afford the title of "disruptive innovation".
At that time, if anyone could own an iPhone 4, that must be the focus. However, with the upgrading of Apple, it has more and more slots. Poor signal, poor battery life, slow charging...Even though hundreds of reasons not to buy Apple have been summed up, they are always making complaints and rushing to buy them.
Since 2010, the iPhone has started its own new milestone. The theme of the new product release:
Come see our latest creation. (Look at our latest creation).
So far, a large number of people have expectations for every update of Apple, but as time goes by, more and more people are helping Apple find out many "justified" Point of view to prove that it is still the Apple.
We do not produce mobile phones, we are only selling accessories
On February 17th, Apple notified their authorized service providers that it will launch a new model for iPhone 12 mini and iPhone 12 models. Unit repair method.
According to an internal Apple memo obtained by foreign media MacRumors, Apple technicians will provide the same unit of repair for iPhone 12 mini and iPhone 12 models that cannot be turned on or have problems with the Face ID part of the motherboard from February 23. In addition, it also includes problems such as damage to the system or equipment casing,For example, the glass back cover is broken.
Brief summary: If there is a problem with the machine, it may only be repaired and not replaced.
Of course, it is still for environmental protection. Last year, under the guidance of Apple's environmental protection reduction , there is a high probability that smartphones will have a bare metal + optional model. After all, there are already many manufacturers that have followed in Apple's footsteps and started to reduce sales.
If this news is true, Apple may once again lead the new trend:
We are not manufacturers of mobile phones, we are just selling accessories.
This section leaves a question: If you buy a phone with a problem, what is your choice between replacing the whole phone and replacing the accessories?
Where is it offended?
In fact, environmental protection is a good thing. If we can, I believe everyone is willing to do their best. But why does Apple make people feel uncomfortable when it clearly regards environmental protection as its responsibility?
Our ancestors often said this sentence: Do not do to others what you do not want to do . Don't force others to do things you can't do. Whatever you want to do, don't drag others with you. What makes Apple dare to be environmentally friendly and has to drag consumers?
Be confident!
1,
If you ask a mobile phone user the biggest reason to buy Apple, it is generally the ecosystem. He would say that it is not smooth, no ads, good experience and so on.
But getting used to all this, wanting to jump out is really a bit too exhausting. iPhone has formed a monopolistic ecological environment. Even if it does not have a clear lead in technology; even if it has flaws in the product; even if the iPhone 13 still has poor signal, there will still be a large number of people going back to buy it.
Because this system not only makes you love, but also makes you want to stop.
2,
There are many people who argue for Apple on the Internet. They have data and theories. They will tell you that Apple has never stopped on the road to environmental protection and will always go on.
Apple does not have any problems with environmental protection, any commercial company can do it, and it can also conduct environmental marketing.
But, is Apple really worrying about the future of mankind all the time?
In April 2011, the international environmental protection organization Greenpeace named Apple the "least green" technology company. The apples at that time were not the apples they are now, and they are far from eating such a big cake. At the MacWorld conference, Jobs angered environmentalists and yelled "Stay away from the computer industry and save the whales."
John P. Mello, a well-known American blogger, said in his article:
Apple’s performance in environmental protection is far less successful than its products, including the government, the Federal Bureau of Investigation, and universities. U.S. public agencies in the country have begun to boycott the use of Apple products. Due to various pressures, Apple will have to devote more attention to environmental protection.
John Mello also said that Apple withdrew from the EPEAT (Electronic Product Environmental Impact Assessment Tool) project. EPEAT is a list of environmental protection standards for computer products. This list is regarded as an industry standard.It can help consumers buy environmentally friendly electronic products. Apple products exceed the EPEAT standard, and Apple’s main products such as smartphones and tablet computers are not even included in the EPEAT standard rating.
Apple believes that there is no need for them to join EPEAT.
Later, under pressure from all walks of life, Bob Mansfield, Apple’s senior vice president of hardware engineering, published an open letter on the company’s website saying:
We heard that many loyal Apples Users are all disappointed that we removed the product from EPEAT, and I realized that this was a mistake. Starting today, all qualified Apple products will be put back on the EPEAT list.
John Mello has such a sentence in the article, which is worth taking a look at:
Greenpeace is not the only environmental organization that criticizes Apple. Environmental organizations from China also criticize US companies for allowing their suppliers in Asia to emit emissions. Pollutants, so that the incidence of cancer in residents around the supplier has increased.
Apple is just a commercial company. It is worth encouraging to put forward the slogan of "environmental protection", but it has not reached the noble level of some articles on the Internet. At the same time, the approach is still open for discussion, at least it does not have Xiaomi's "choose one of two at the same price" to be open and upright.
As for the tree planting environmental protection data mentioned on the Internet, please take a closer look at one of the details in their terms: continues to recommend China to improve the relevant policy framework.
China is no longer the China of a few years ago. We set off firecrackers in our village, and the village chief also came out and shouted: Just enough.
If there are no hard requirements, will there be any data that makes people justify it?
It's really hard to say.
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