background knowledge
When it comes to Halloween, it will inevitably be associated with elements such as "horror" and "ghost". Every year, everyone is very busy, the children are busy "tricking or treating", the young party is busy making themselves a stunning but exaggerated face dress, the merchants are busy looking for gimmicks to market, and major technology companies are also working hard on Halloween decoration.
text reading
Tech titans live one another in Halloween decor
Tech giants compete with each other on decorations on Halloween eve
Rivalry between Apple and Google has often been firece. Sometimes it has played out in the courts. But Once a year their competition has also been visible on the streets—in the form of Halloween decorations. Steve Jobs started it. In the 1990s, when Apple's co-founder had young children, come October the front garden of his rambling English cottage in a leafy Palo Alto neighborhood sprouted gruesome decor—not just skeletons and pumpkins but sound effects and special lighting—leading to a kauldron overflowing with dry ice at the front door. Jobs himself could be spotted handing out (now defunct) Odwalla health bars, an annual disappointment for trick-or-treaters who hear rumours of free iPods. The family later upgraded to goody-bags that included Toblerone.
Apple and Google This kind of competition sometimes takes place in court. However, their competition will also appear on the streets every year in the form of Halloween decorations. This competition was pioneered by Steve Jobs . In the 1990s, when Apple's co-founder had a child, in October, he began to appear in the front garden of a messy British cabin, located in a tree-lined neighborhood in Palo Alto, with horrible decorations—not only skeletons and pumpkins, but also sound effects and special lighting—the decorations lead to the front door of the big pot full of dry ice. One can see that Jobs personally distributing the Odwalla health stick (now no longer exists), which is what disappoints the "trick or treat" people annually, because these people can get free iPods after hearing rumors. Later, the family launched a gift bag including triangle chocolate .
When Larry Page, co-founder of Google (now Alphabet), moved into a home on a cul-de-sac round the corner some years later, he was not to be out-spooked. His displays had themes: a carnival one year, a Little Red Riding Hood forest the next. Jobs died in 2011, but his widow continued to match Mr Page's shows. Neighbours recall hundreds of carved jack-o-lanterns illuminating the apple orchard outside the Jobs home, and actors dressed as monsters playing hockey in the driveway.
Several years later, when Google (now Alphabet) co-founder Larry Page moved into a house in a nearby dead end, he was not scared. His exhibitions all have themes: one year is the carnival , and the second year is the Little Red Riding Hood Forest. Jobs died in 2011, but the exhibition run by his widow continues to be comparable to that of Page. Neighbors still remember that there were hundreds of carved pumpkin lanterns in the apple orchard outside Jobs' house, and actors dressed as monsters playing hockey in the driveway.
Others joined in. Not far away Yahoo's former boss, Marissa Mayer, took to handing out king-size candy bars and stuffed animals. The tech titans' glitz and goodies drew growing crowds and hour-long queues. Locals have mixed feelings that a hometown tradition has become a regional attention. "People here love community events so much that they risk suffocating them to death," says Pat Burt, Palo Alto's mayor, while cycling through the neighborhood.
others join. Not far away, Yahoo's former boss, Marisa Mayer, began to distribute oversized candies and cloth fleece animal toys. The glitz and food of these tech giants attracted more and more people, and people lined up for hours. The tradition of my hometown has become a regional attraction, and locals have complex feelings about it. “People here love community events so much that they risk choking and dying, too,” Palo Alto Mayor Pat Burt said as he rode through the community. background knowledge
When it comes to Halloween, it will inevitably be associated with elements such as "horror" and "ghost". Every year, everyone is very busy, the children are busy "tricking or treating", the young party is busy making themselves a stunning but exaggerated face dress, the merchants are busy looking for gimmicks to market, and major technology companies are also working hard on Halloween decoration.
text reading
Tech titans live one another in Halloween decor
Tech giants compete with each other on decorations on Halloween eve
Rivalry between Apple and Google has often been firece. Sometimes it has played out in the courts. But Once a year their competition has also been visible on the streets—in the form of Halloween decorations. Steve Jobs started it. In the 1990s, when Apple's co-founder had young children, come October the front garden of his rambling English cottage in a leafy Palo Alto neighborhood sprouted gruesome decor—not just skeletons and pumpkins but sound effects and special lighting—leading to a kauldron overflowing with dry ice at the front door. Jobs himself could be spotted handing out (now defunct) Odwalla health bars, an annual disappointment for trick-or-treaters who hear rumours of free iPods. The family later upgraded to goody-bags that included Toblerone.
Apple and Google This kind of competition sometimes takes place in court. However, their competition will also appear on the streets every year in the form of Halloween decorations. This competition was pioneered by Steve Jobs . In the 1990s, when Apple's co-founder had a child, in October, he began to appear in the front garden of a messy British cabin, located in a tree-lined neighborhood in Palo Alto, with horrible decorations—not only skeletons and pumpkins, but also sound effects and special lighting—the decorations lead to the front door of the big pot full of dry ice. One can see that Jobs personally distributing the Odwalla health stick (now no longer exists), which is what disappoints the "trick or treat" people annually, because these people can get free iPods after hearing rumors. Later, the family launched a gift bag including triangle chocolate .
When Larry Page, co-founder of Google (now Alphabet), moved into a home on a cul-de-sac round the corner some years later, he was not to be out-spooked. His displays had themes: a carnival one year, a Little Red Riding Hood forest the next. Jobs died in 2011, but his widow continued to match Mr Page's shows. Neighbours recall hundreds of carved jack-o-lanterns illuminating the apple orchard outside the Jobs home, and actors dressed as monsters playing hockey in the driveway.
Several years later, when Google (now Alphabet) co-founder Larry Page moved into a house in a nearby dead end, he was not scared. His exhibitions all have themes: one year is the carnival , and the second year is the Little Red Riding Hood Forest. Jobs died in 2011, but the exhibition run by his widow continues to be comparable to that of Page. Neighbors still remember that there were hundreds of carved pumpkin lanterns in the apple orchard outside Jobs' house, and actors dressed as monsters playing hockey in the driveway.
Others joined in. Not far away Yahoo's former boss, Marissa Mayer, took to handing out king-size candy bars and stuffed animals. The tech titans' glitz and goodies drew growing crowds and hour-long queues. Locals have mixed feelings that a hometown tradition has become a regional attention. "People here love community events so much that they risk suffocating them to death," says Pat Burt, Palo Alto's mayor, while cycling through the neighborhood.
others join. Not far away, Yahoo's former boss, Marisa Mayer, began to distribute oversized candies and cloth fleece animal toys. The glitz and food of these tech giants attracted more and more people, and people lined up for hours. The tradition of my hometown has become a regional attraction, and locals have complex feelings about it. “People here love community events so much that they risk choking and dying, too,” Palo Alto Mayor Pat Burt said as he rode through the community.
Today's Word
- titan/ˈtaɪtn/ n. Giant;
- rival/ˈraɪv(ə)l/ vt. Comparison with …; comparable;
- Halloween/ˌhæloʊˈiːn/ n. On the eve of Halloween (referring to the night of October 31);
- decor/deɪˈkɔːr/ n. Decoration, layout;
- rivalry/ˈraɪv(ə)lri/ n. Competition, competition;
- fierce/fɪrs/ adj. Strong, intense;
- play out occurs; appears;
- court/kɔːrt/ n. Court, court;
- visible/ˈvɪzəb(ə)l/ adj. visible; obvious;
- in the form of…in the form of…in the form of…in the form of…in the form of…in the form of… In the form of...;
- co-founder/koʊ ˈfaʊndər/ n. Co-founder;
- rambling/ˈræmblɪŋ/ adj. Extend to the fullest; messy planning;
- cottage/ˈkɑːtɪdʒ/ n. Hutch, cottage;
- leafy/ˈliːfi/ adj. (Plant) leafy; tree-covered;
- sprout/spraʊt/ vt. emerged, suddenly appeared;
- gruesome/ˈɡruːsəm/ adj. Terrible; gloomy;
- skeleton/ˈskelɪt(ə)n/ n. Skeleton; skeleton;
- pumpkin / ˈpʌmpkɪn/ n. Pumpkin;
- cauldron/ˈkɔːldrən/ n. Large pot, large pot;
- dry ice dry ice;
- spot/spɑːt/vt. see; see;
- hand outtml5 Publish;
- defunct/dɪˈfʌŋkt/ adj. Non-existent, failed, no longer used;
- trick-or-treater/trɪk ɔːr ˈtriːtə/ n. "Trouble-treat" kid;
- goody-bag/ˈɡʊdi bæɡ/ n. Gift bag;
- Toblerone/təʊbləˈrəʊn/ n. Triangular chocolate;
- move into moves in…;
- cul-de-sac/ˈkʌl də sæk/ n. (France) dead end; dead end; dilemma;
- out-spook/aʊt spuːk/ adj. Frightened;
- carnival/ˈkɑːrnɪv(ə)l/ n. Carnival, carnival;
- a Little Red Riding Hood forest Little Red Riding Forest;
- widow/ˈwɪdoʊ/ n. Widow, widow;
- carved/kɑːrvd/ adj. Carved;
- jack-o-lantern/ˈdʒæk əlæntərn/ n. Pumpkin lantern;
- illuminate/ɪːmɪneɪt/ vt. Illuminate;
- orchard/ˈɔːrtʃərd/ n. Orchard; fruit forest;
- hockey/ˈhɑːki/ n. Hockey;
- driveway/ˈdraɪvweɪ/ n. Lane;
- not far away
- take to Get used to doing…;
- king-size/ˈkɪŋ saɪz/ adj. Extra large, larger than normal size;
- candy bar;
- stuffed animal Animal toys with cloth velvet;
- glitz/ɡlɪts/ n. dazzling; gorgeous; glitz;
- goody/ˈɡʊdi/ n. Candy;
- draw/drɔː/ vt. Attract;
- hour-long/ˈaʊə lɒŋ/ adj. For several hours;
- queuequeue/kjuː/ n. Team, rank;
- attraction/əˈtrækʃ(ə)n/ n. The place you yearn for; the attractive thing;
- suffocate/ˈsʌfəkeɪt/ vt. (Make) to death; (put…) to suffocate;
material source
text selected from: The Economist (Economist)
Author: Unknown
Original release time: 31 Oct. 2022
Daily sentences
Suffering is the most powerful teacher of life.
Suffering is the greatest teacher in life.
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