"Do you think it is embarrassing to use urea bags to carry luggage?"
"I think it is a bit embarrassing, so I prefer to use Stanley !"
In the opening season of this year, college students who have entered the campus one after another put their luggage in The woven bag was "broken".
"We were forced to carry woven bags to carry our luggage because we had no money at that time. We still felt embarrassed. Unexpectedly, it became fashionable in the eyes of the post-00 generation." A netizen born in the 180s said.
“It’s too expensive to buy an oversized suitcase. It doesn’t hold much, and you have to get extra packages to pack it. It’s really troublesome to pack big and small packages along the way. When you get to the dormitory, there is no place to put the suitcase, so it is better to buy two woven bags. "Xiao Hui, who is about to go to Nanjing to attend university, said.
▲In this year’s school season, it is popular among college students to use woven bags to pack their luggage. (Pictures from the Internet)
In many colleges and universities across the country, it has become a common scene for freshmen to enter school in groups dragging woven bags. The post-00s generation has used practical actions to prove that in the eyes of the new generation, the actual value of goods is far greater than other added values.
Data from the retail platform Meituan shows that as various parts of the country enter the back-to-school season, the sales of luggage-related supplies on the platform have increased significantly since late August. Among them, the sales of woven bags increased by 128% from July and increased by 128% from the same period last year. 231%.
html Li Di, who was born in the 190s, opened a department store called Zangquge in Zhengzhou. With the back-to-school season approaching, woven bags have become the best-selling items in his online store, with nearly a thousand orders sold through takeout in the past month.
Li Di said that he previously ran an offline convenience store, but closed it due to rent pressure. In 2018, he moved to a remote corner where he is currently located, and provides daily necessities to surrounding customers through online Meituan instant retail. . According to him, although the current offline store is located in a remote location, there are many schools in the surrounding area and a dense population of young people living there. The online customer flow is even greater than that of the original offline "prime location" customer group.
"'Packing artifacts' such as woven bags are urgently needed but are not sold in ordinary supermarkets. Customers place orders through takeout platforms, and riders can deliver them to their homes in half an hour." Li Di said, "There is still such demand. A lot. During this period of school, many students will buy clothes and quilts in woven bags. By the way, see if there are any other needed products in the store. The woven bags have become a traffic-draining tool, which has also led to an increase in the sales of other products. ”
▲ During the back-to-school season, Zangquge Department Store in Zhengzhou sells thousands of goods through takeaways. A woven bag has also driven sales growth of other commodities. (Photo by Wei Qi)
On retail platforms such as Meituan, there are many stores like Li Di that offer online orders and offline delivery. A clerk at a Junzhigo convenience store in Shenyang said that during the school season, the store received more than 20 orders for woven bags every day, and sales increased by at least 40% compared with usual.
The owner of Xinyi Cangmai Supermarket in Harbin said that the recent start of school has clearly seen an increase in students’ orders for packaging supplies. The store sells more than 1,200 orders of woven bags and luggage bags every month, more than twice the usual number. In addition, the back-to-school season also drives sales of daily necessities such as washbasins, clothes hangers, hot water bottles, and slippers.
"Linyi is a big agricultural city with slightly more rural students. When we went to school in the past, we would carry fertilizer bags to check in. The bags for fertilizer and wheat seeds could hold more than suitcases." Spring in Linyi City, Shandong Province The person in charge of Xia Qiudong convenience supermarket said that now it is the turn of these post-00s to start school. Unexpectedly, woven bags are still so popular, with more than 400 orders of woven bags sold in the past month. "Two phenomena can be reflected from the matter. One is that college students do not compare with each other, and the other is that children have learned the good habit of saving." The person in charge said.
For these convenience stores, woven bags and other products are categories that have not been stocked and sold before. However, driven by the trend of instant retail giving away everything, various "unpopular" products have also become popular. "Basically, the inventory is constantly changing, and the store has become a small e-commerce platform. Basically, we sell whatever the surrounding users need," said a store owner.
▲On takeout platforms, woven bags have become one of the best-selling items in convenience supermarkets in spring, summer, autumn and winter.
“There are two consumer trends in this year’s school season. First, consumers’ choices return to practical value and will not buy too fancy products, but focus on practicality; second, consumers hope that online orders can be delivered as quickly as possible. I don’t want to wait too long,” Meituan said. The person in charge said that in recent years, with the improvement of national consumption levels and the process of consumption upgrading, supply and demand misalignment has occurred in many industries, including ice cream, camping, stationery, etc., which have experienced "sky-high price" disputes. From the hot sales of woven bags for the beginning of school, Judging from the popularity of affordable ice cream and affordable stationery, affordable and practical products are still the mainstream of market consumption.
