Poor sales volume was reduced by 2 million! Cook: Goodbye iPhone 12 mini

A latest investment statement from Morgan Stanley shows that Apple has cut iPhone 12 mini production by 2 million units in order to free up production lines for iPhone 12 Pro and supply more efficiently.

In fact, for this kind of result, a machine had expected it long ago.

As for the reason, one machine thinks:

-First of all, the iPhone 12 mini user group is too small (small screen party)

Let’s not talk about the 6-inch standard configuration of Android, just say iPhone Plus/ For the Max/Pro series and the 6-inch XR/11, many fruit fans have been used for a long time. It is impossible for them to switch from a large screen to a 5.42-inch small screen iPhone 12 mini.

Isn’t the iPhone 12/12 Pro fragrant?

-Secondly, the price is high

64GB RAM 5499 yuan entry, for many consumer groups, 5G iPhone early adopters is too expensive, this is also the reason why iPhone 11/XR suddenly "second spring", 4000+ is enough Disk to 128GB brand new machine, delicious.

and other 5G/iPhone hardware upgrades are not too late to start.

-The comfort brought by the big screen

The comfort brought by the big screen in watching dramas and games is unmatched by the iPhone 12 mini. Now many people even if they don’t play games, they still use short videos every day. Than watching the show.

iPhone 12 Pro is cost-effective

The reason why iPhone 12 Pro is cost-effective,It is the iPhone 12 Pro that has the same functions and relatively cheap price as the iPhone 12 Pro Max. Then, the iPhone 12 Pro sold well.

After all, Cook and Apple shareholders are capital players.

Interactive message: What do you think about the iPhone 12 mini being reduced in production?

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