The end of an era: Huawei's share fell to fifth, and the number one was not Samsung

2020 is both a peak year and a lonely year for Huawei. In the global smartphone shipment ranking in the second quarter of 2020, Huawei surpassed Samsung for the first time, reaching a market share of 20.2%. In the second half of the year, due to various reasons, Huawei not only could no longer manufacture HiSilicon Kirin processors through TSMC, but even sold its glory as a last resort.

Due to Huawei’s difficult situation and the arrival of the 5G era, the smartphone market is also facing a new round of reshuffle, especially domestic mobile phone brands represented by Xiaomi, OPPO and vivo. With regard to the blank market left by Huawei, we are launching attacks on Samsung, Apple and other manufacturers abroad. Through relevant data, let's take a look at the changes in the global smartphone market in the fourth quarter of 2020.

Huawei’s Yuwei is still there, and the domestic market is still No. 1

In the fourth quarter of 2020, although Huawei’s mobile phone shipments have experienced a cliff-like decline, the former king still has Yuwei . According to the report of Strategic Analytics, in the domestic smartphone market in the fourth quarter of 2020, with the release of the Mate40 series, Huawei (including Honor) shipped 19 million units, still ranking No. 2 with a share of 21.3%. One, but there was a 42.9% decrease year-on-year.

Following Huawei, the shipment of vivo mobile phones reached 17.8 million units, with a market share of 20%, ranking second; followed by OPPO, Apple and Xiaomi. However, it is worth mentioning that compared with the same period, thanks to the release of the iPhone 12 series, Apple’s mobile phone shipments have increased by more than 50%, and Xiaomi’s increase has also reached 45.3%. In the post-Huawei era, Apple And Xiaomi may become the biggest winner.

Apple is the number one in the world,Xiaomi third and Huawei fifth

Compared with the domestic mobile phone market, the global smartphone market share rankings are significantly different. According to IDC data, the global smartphone market in the fourth quarter of 2020 Among them, Apple topped the list with a shipment of up to 90.1 million mobile phones, with a market share of 23.4%, while Samsung, which occupied the first place all year round, fell to second with a shipment of 73.8 million units and a share of 19.1% .

Among the top five manufacturers in the global smartphone market share, three are from China, namely Xiaomi, OPPO and Huawei. Among them, Xiaomi has reached the third place in the world with 43.3 million units shipped, while Huawei From the second place in the world in the third quarter to fifth place, it can be seen that the impact of Huawei's mobile phones in the overseas market is much higher than the domestic market. Surprisingly, this time vivo was classified as others, but if the guess is good, it should be next to Huawei, ranking sixth.

The smart phone market has undergone a major reshuffle, and several are happy and a few are worried. Market share will further decline. According to the predictions of relevant people, in the first quarter of 2021, Huawei’s mobile phone shipments may drop below 10 million, and it is difficult for Honor to continue its glory in the past when it has not yet established itself.