unknowingly, this year has entered December. Unlike previous years, the mobile phone market in 2020 is sluggish. Due to the impact of multiple factors such as the new crown epidemic, low sales season, fierce industry competition, and saturation of the market, As a result, most mobile phone manufacturers are facing greater challenges and greater pressure this year.
After the annual double eleven shopping carnival , the time and opportunities left before the year are getting less and less. In order to gain more sales and market share in the priority time, major mobile phone manufacturers Had to race against time and even launched a series of more radical strategies. So, in the past November, how will the sales of major mobile phone manufacturers perform? There is no proof, let us find answers through data.
Recently, according to statistics from netizens on the mainstream e-commerce platform Dongdong, the top ten models of self-operated mobile phones in November were mainly Apple and , Xiaomi, and . However, the sales of Huawei mobile phones are well known. It was a fiasco. Specifically, the top ten best-selling models on the mobile phone sales rankings in November are: iPhone11, iPhone12, iPhone12 Pro MAX, Redmi 9A, Redmi 10X, Redmi K30 Extreme Edition, Redmi K30 5G, Xiaomi 10, Huawei Mate40 Pro and vivo IQOONeo3.
According to the brand classification, among the ten hot-selling models on the list, Apple dominates the top three with the highest sales volume. Xiaomi has the most models on the list, with a total of five seats, followed by Huawei and vivo , Each of the two brands has only one model on the list, only achieving the bottom of the ranking.
From the data point of view, Apple is definitely the biggest winner. The top three best-selling models in November are without exception, all of which are Apple’s iPhones. Not only the sales of the old flagship model iPhone 11 exceeded one million units, but the two new models of the iPhone 12 were launched soon. The iPhone 12 Pro MAX and iPhone 12 Pro MAX are also very popular, with sales of 490,000 and 450,000 respectively. Whether it is a single model or overall brand sales, Apple's sales performance is undoubtedly the first.
It is undeniable that although domestic mobile phones have certain advantages in terms of price, configuration, functions, and design, the sales and popularity of the iPhone in the Chinese market have always been enduring. Take iPhone 11 as an example. Since its release, it has been ranked first in major sales lists for a long time. In various reports released by many well-known market research institutions, iPhone 11 has always been the single product sales champion, not only in China. The market and global sales are also far ahead.
As for why Apple's mobile phones can continue to sell well, it can be summarized as: a strong brand appeal, a smooth and non-stuck system, and an extremely powerful performance configuration. After the release of iPhone 12, the two major advantages of A14 chip + support for 5G network made iPhone 12 achieve good sales. On the other hand, as the old flagship model, iPhone 11 has become even more so due to various price reduction promotions. With the price-performance ratio, sales have increased a lot.
Compared with the big winner Apple, Xiaomi's performance is also quite strong, even quite surprising. Among the ten models on the list, five are from Xiaomi. The highest-selling Redmi 9A has sold 280,000 units. With the addition of Xiaomi 10, Redmi K30 Extreme Edition and two other models, Xiaomi is on the list. The total sales volume of models easily exceeded one million. Although most of the low-cost, high-volume models with small profits but quick turnover, the profit cannot be compared with Apple, but compared with other manufacturers, Xiaomi's sales volume has obvious advantages.
There is no harm if there is no comparison. In comparison, Huawei is a disastrous defeat. Among the ten best-selling mobile phones on the list this time, Huawei has only one model of Mate40 pro on the list, and the sales volume is not too large, only reaching 160,000 units, ranking second from the bottom. Compared with Apple and Xiaomi, regardless of In terms of overall sales, number of models, and rankings, Huawei's performance appears to be a bit unsatisfactory, and the gap is clear.
All in all, it is not difficult to conclude from the list data that Apple and Xiaomi's sales have completely prevailed. Apple's single product and overall sales are in a leading position. Although Xiaomi's single product sales are not as good as Apple, because of its rich product line, more models, and low prices, Xiaomi's overall sales have an absolute advantage compared to other brands. The high-priced Apple and the low-priced Xiaomi occupy a place in the high-end market and the sinking market respectively, and have obtained the most sales. As the first-tier brands, Huawei and vivo have not so good lives.
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