I don’t know if you have noticed that even in 2019, when Huawei was at its peak, the Mate series P series, with tens of millions of sales, failed to enter the top ten global mobile phone sales lists. Instead, Xiaomi and Redmi models frequently entered the list, and Redmi 9A even surpassed iPhone. 14 took the first place in single product sales. Now the K60 series has exceeded 300,000 units within 5 minutes of its first sale. As expected, it will be a hot model. Why can Redmi frequently release hot models?
The main reason why Redmi can frequently release popular models is inseparable from the three words of cost-effectiveness. Most people’s consumption level is still stuck at flagship phones priced at three to four thousand, and only a few people can afford high-end phones priced between six and seven thousand. Redmi has captured this part of the market. After experiencing the Redmi K60, in addition to cost-effectiveness, these factors are also crucial.
K60 is one of the few that uses Snapdragon 8+ processor in the 2.5K price range. Models from other manufacturers are basically Snapdragon 778G or other mid-range processors. At the algorithm level, there are also optimizations of the Fury Engine and the Photon Engine. The gaming experience can bring about image quality, brightness, frame rate and without sacrificing. The Snapdragon 8+ processor alone almost surpasses 99% of mobile phones priced below 3,000. No wonder Redmi frequently releases popular models.
Secondly, the K60 screen is the same as the Pro. It is a 2K screen from Huaxing Optoelectronics . In many hardware parameters, it surpasses the Samsung 2K screen of the same level and is even comparable to the Samsung E6 screen. The peak brightness of the K60 can reach 1400nit and supports 12bit 68.7 billion color display. In actual viewing, the color saturation is quite high, and the overall look and feel is very transparent.
In other aspects, the K60 has still been greatly upgraded. It is no longer the side fingerprint that users complain about, but has been upgraded to a screen fingerprint. It also adds wireless charging that is only available in high-end series, with a power of 30W, a new plain leather material, and the battery capacity has also increased to 5500mAh...
Why do Redmi frequently release popular models? I summarized it into the following three points: ultra-high cost performance, decentralizing technology to high-end machines, and software and hardware collaboration to improve
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